Equipment

April 12, 2017

Lamkin Grips and Flat Cat Golf Introduce Flat Cat Solution Putter Grip

Lamkin Corporation – the original manufacturer of premium golf grips – has partnered with FLAT CAT® Golf to introduce the revolutionary FLAT CAT® Solution™ putter grip featuring a weighted grip technology specifically designed to help golfers who have a “yip” in their stroke.

The FLAT CAT® Solution™ by Lamkin features a unique shape and weighted stainless steel cone technology positioned optimally below the hands to help eliminate the “yips” and smooth out the stroke, allowing golfers at any skill level to improve their putting. This technology creates a smoother, more consistent, pendulum-like stroke and allows the putter to feel heavier and more stable without sacrificing feel.

“I really love the FLAT CAT Solution technology with the added weight built into the grip and placed closest to the club shaft,” said Bob Lamkin, President and CEO of Lamkin. “It is far more than just a grip, it is a putting solution that makes an immediate difference. I nearly gave up playing golf because of my putting problems. Using the weighted technology has renewed my passion for golf… that is a priceless gift!”

The FLAT CAT® Solution™ by Lamkin is designed with FLAT CAT’s patented FLAT 1™ grip technology that squares the hands and arms to the putter face to ensure a square face at impact. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.

“The original FLAT CAT® putter grip was created to help golfers sink more putts, lower scores and enjoy the game more,” said Winston Breeden, CEO, Winston Products. ” The FLAT CAT® Solution™ by Lamkin takes it to the next level and transforms your current putter into a game improvement product that instantly gives you a smoother putting stroke, limits your 3-putts and even gets rid of your “yips” once and for all. We think it’s going to be a true game changer.”

In tests with SAM PuttLab, the world’s leading putting analysis system, the FLAT CAT® Solution™ was the only option that visibly, significantly and dramatically smoothed and improved the putting stokes of golfers suffering from the “yips”.

The FLAT CAT technology was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain. FLAT CAT GOLF is owned by Make’em All, LLC, a division of Winston Products LLC. For more information visit www.FLATCATGOLF.com.

Lamkin offers a variety of performance-inspired grips including the Z5, UTx, Crossline, Wrap-Tech and R.E.L. ACE. The company’s trusted products are played by PGA Tour superstars Justin Rose, Brandt Snedeker and many others. Lamkin products are unrivaled in quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques.

About Winston Products


Winston Products, LLC is a premier product development company that delivers true innovation to the market for customers and consumers alike. Founded in 2004, Winston Products offers a vast array of truly innovative solutions from brands like SmartStraps, TowSmart, CargoSmart, FLAT CAT Golf, and SWOPT. The industry trusts Winston Products for innovative, honest and competitively priced products.

About Lamkin Grips


The Lamkin Corporation golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game. For more information about Lamkin, please visit www.lamkingrips.com.

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