William “Will” Robins

Please indicate past awards won/recognitions:
PGA Section Teacher of the Year, GRAA Top 100 Growth of the Game Teaching Professional, Golf Digest Best in State

Other awards won:
• 2023 California Teaching & Coaching Hall of Fame • 2023-’22, 2019-’20, 2017-’18 Golf Digest Best in Your State (CA) • 2023, 2021 & 2020 GRAA Top 100 Growth of the Game Teaching Professional • 2018 & 2017 GRAA Top 50 Growth of the Game Teaching Professional • 2022 Northern California PGA Section Teacher & Coach of the Year • 2019, 2018 & 2014 Youth Player Development Award for Northern California PGA Section • 2016/17 Golf Digest “Best Young Teacher in America”2015 PGA Player • Development Award for Northern California PGA Section

Total number of individual lessons given per year:
Male: Our teaching philosophy is group lessons.
Female: Our teaching philosophy is group lessons.
Junior: Our teaching philosophy is group lessons.

Total number of individual clinics given per year:
We hold group classes every day of the week all year long, at three locations, average 20 -30 group lessons per week depending on the season. With an average of 250 students being taught every week all year long.

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
Over the past year, WRGolf has expanded and refined its community-based golf programs, designed to make the sport accessible and engaging for all ages and skill levels. Will Robins and his team at WRGolf have established Junior Spring and Summer Camps, a Junior Year-Round Program, a Collegiate Program, Ladies Clinics, and an Adult Group Coaching Program. These initiatives foster skill-building, confidence, and enthusiasm for the game in a supportive environment.

Adult Program – Guaranteed Results
Will Robins’ approach to adult golf coaching emphasizes results over traditional instruction. By focusing on simplifying the game and fostering a “play-to-score” mindset, the program guarantees players will drop 10 shots in 10 weeks or receive continued coaching for free. This philosophy has attracted adult players who resonate with Will’s journey of overcoming obstacles, like his experience surviving the 2004 Thailand Tsunami. Through the adult program, students learn to trust their abilities and overcome overthinking, with many achieving significant improvements in their scores. Free community workshops on topics like “10 Keys to Scoring” and “Golfing Maturity” draw 30-40 participants each and offer ongoing support to the local golf community.

Ladies Clinics
In line with the PGA’s goal to grow the game among women, WRGolf offers Ladies Clinics designed to provide a welcoming environment for new and intermediate female players. These clinics include exclusive sessions for EWGA members and general clinics open to all. By catering specifically to women, WRGolf reduces the intimidation factor and creates a community of support, which has led to a notable increase in participation.

Junior Programming
WRGolf’s mission, “Making champions in golf and life,” is deeply integrated into its junior programs. These include year-round coaching, First Tee life skills integration, spring and summer camps, and a Junior Development Tour that teaches juniors to compete at skill-appropriate levels. Each junior progresses through a structured “hat system” based on scoring achievements, akin to martial arts belts. This innovative approach, launched over a decade ago, enables juniors to see tangible progress, fostering both skill advancement and a love for the game. Currently, WRGolf has over 90 kids enrolled in its junior programs and hosts monthly tournaments with sold-out attendance.

Collegiate and Advanced Programming
For juniors aspiring to collegiate golf, WRGolf offers a College Path Mentoring Program, providing guidance on academic and athletic preparation, including workshops on the college application process. Since its inception, the program has supported 13 students in securing collegiate scholarships. Additionally, the Mastery Series provides students with intensive training sessions in areas like Mental Mastery and Short Game Mastery, which have proven successful for players aiming to compete at higher levels.

Expansion to Indoor
Will Robins Golf has taken a forward-thinking approach to expand access to year-round training by partnering with X-Golf in El Dorado Hills, CA, creating an indoor learning environment for Junior and Advanced students. This innovative move allows students to continue honing their skills regardless of weather conditions and provides them with access to advanced technology that enhances their overall golf experience. At X-Golf, students benefit from state-of-the-art simulators that analyze every aspect of their game, enabling precise adjustments and fostering consistent improvement. This partnership not only keeps students engaged throughout the year but also brings an exciting, tech-driven dimension to their training, ensuring that players at every level stay motivated and supported in their journey to mastery.

Community Engagement and Family Programs
WRGolf’s bi-annual Parent-Junior Tournament strengthens the community aspect of the sport by allowing juniors to compete alongside their parents, fostering family bonds through golf. This event, coupled with a hardship scholarship program and annual PGA Junior League participation, ensures that financial limitations do not hinder young players’ access to the game.
By creating programs that prioritize results, inclusivity, and community-building, WRGolf has not only expanded access to golf but also cultivated a supportive environment for players of all backgrounds. These initiatives continue to play a vital role in growing the game within the community and beyond.

National and International Growth of the Game Initiatives
Will Robins has dedicated his career to growing the game of golf by creating a strong community of coaches and providing transformative resources that elevate the profession. Beginning with weekly Zoom webinars, he brought together coaches from around the world to share strategies for keeping their businesses strong and effectively engaging students, building a community that regularly attracted over 60 coaches per session. This effort fostered a supportive global network that continues today through Will’s Mastermind Monday sessions, where he shares strategies to help coaches increase income, save time, and deliver exceptional results for their players. Topics covered in these sessions include:
• Building confidence in coaching skills
• Simple methods to improve students’ scores
• Effective approaches for summer camps
• Tips on quantifying value for club management
• Running successful junior programs and tours

Growing the Game of Golf through Robins Golf Logistix (RGX)
Will’s success at Will Robins Golf inspired him to launch Robins Golf Logistix (RGX), with the mission of growing the game both nationally and internationally. RGX empowers coaches to transform players’ games and lives through efficient, results-based coaching methods. With over 225 RGX Coaches across 18 countries and 39 U.S. states, RGX fosters a global network of professionals dedicated to helping golfers reach their full potential while allowing coaches to balance career success with personal time.
By implementing structured junior and adult programs, RGX creates clear development paths that nurture a lifelong passion for golf. RGX coaches have achieved notable success, with transformative stories from:

• Mike Dickson, PGA, Congressional Country Club, 2015 MAPGA Teacher of the Year
• Eric Jones, PGA, Pleasanton, CA, 2014 NCPGA Teacher of the Year
• Kerryn Jamieson, Auckland, New Zealand
• Ken Malnar, Chicago, IL
• Parker Hammond, Santa Cruz, CA
• Phil Moore, Lorena Ochoa Golf Academy, Goose Creek CC, CA
• Warren Bottke, Jupiter, FL
• Bo Baker, Creek at Qualchan Golf Course, Spokane, WA

These leaders embody RGX’s mission to revolutionize golf instruction, ensuring results for players, enhancing productivity for professionals, and making the game more enjoyable for all.

Will’s influence on golf’s growth also extends through his recent presentations at the 2024 Asia Online Conference and the Australian PGA Golf Summit in Melbourne, where he shared his insights on expanding access to and enjoyment of the game worldwide.

Please share any programming you have made to keep your customers & students engaged:
In addition to the WRGolf programming mentioned above at his facility including Junior Spring and Summer Camps, Junior Year-Round Program, Collegiate program, Ladies Clinics, On-Adult Course Group Coaching, Will has created a variety of innovative teaching programs and tolls for both golfers and Coaches that are used at WRG and Globally and are helping golfers stay engaged.

Will created The Scoring Method™, the teaching system that is revolutionizing golf instruction worldwide. Over 100 RGX coaches around the world use the system and get thousands of their player’s amazing results. People using the Scoring Method™ are getting on the course with a new perspective on the game and shooting their lowest scores. The Scoring Method™ system guarantees lower scores and more enjoyment from the game by showing golfers the 3 Keys to Unlocking Your Golfing Potential by learning: How to have the golfing mindset, How to play the real game of golf, How to practice with a purpose Will also wrote a workbook for golfers to use on the course for The Scoring Method™ as well as an online video training series. (Thescoringmethod.com). More than 2000 golfers are using Scoring Method™ online video training system.

The second Scoring Method video training series was released in May 2019 and as of Nov 2024 over 500 have joined the course. Scoring Method Scorecard Will developed the Scoring Method scorecard to help players understand the 10 keys to scoring, and identify their strengths and weaknesses so they can set goals to improve their game. Purposeful Practice Card Will designed a purposeful practice card for to help them improve and gain more consistency. The practice card tests the drills to see if they are working.

Will also created The Scoring Method™ Golf Schools and travels the country with his team of coaches hosting multiday intensives. The Scoring Method Training Pathway In addition, RGX trains Pros how to use The Scoring Method at their facility and with their golfers. With The Scoring Method Training Pathway Pros ramp up their effectiveness with a complete, step-by-step, on-course system to help their students monitor and improve their game, so Pros can focus on what they do best and enjoy most – coaching golf! By combining The Scoring Method with r on-course coaching instruction, Pros can assure each player’s extraordinary progress – often 10 shots in just 10 weeks. This flexible system has been successful for top-ranked professionals coaching over 10,000 golfers at all skill levels around the world. The Scoring Method has been used in a variety of golf settings for more than a decade.

Will has written, hosted and contributed to many articles, videos and publications. He uses a variety of media outlets to educate helping coaches reach their full potential and help them grow their business to golf instructors all over the world including:
•Videos: Golf Digest: 11 ways to suck less at golf — without changing your golf swing
• Print: “Best Practices” PGA Magazine article with Vincent Manginelli: Will Robins on Teaching: Selling Results Rather Than Your Resume
• E-Print: 4-part Player Development NCPGA series: How Building Relationships with Your Customer Will Grow your Business.
• Videos: Golf Digest Training Series: The Will Robins Plan: Play Better Without Practice and Beginner Basics Golf Digest Training Series
• Podcast series, Golf in the Life Of
• RGX YouTube Channel providing weekly coaching tips

In addition to speaking engagements, Will has shared his story inspiring coaches and golfers around the world through media outlets such as:
• Dateline NBC special 2015 “Escape: Swept Away – Tsunami Survivors”
• Golf Magazine’s August 2014 story “Calm After The Storm”
• Golf Channel’s TV Show “In Play with Jimmy Roberts”
• Golf Business Canada Magazine, In Conversation with Will Robins
• CBS-TV’s “Beyond the Green: A Wave Carried Him Back to Shore”
• PGA National Magazine, First Survival, Then Awakening

Will speaks at universities and PGA and LPGA National Teaching Summits and also at the Golf Industry Show at the request of the National Golf Course Owners Association ─sharing knowledge on the importance of creating and implementing player development programs and providing insight on the success of WRGolf which serves as the basic model for the curriculum.
In 2024, Will and Don Rea, PGA of America Vice President, visited Penn State and spoke to the PGA PGM students. Their tour of the PGA PGM Universities will continue into 2025 with scheduled visits to Colorado University, Campbell University, Methodist University and Coastal Carolina. This visit to these universities aims to inspire and engage the next generation of PGA professionals by providing students with direct interaction and learning opportunities from industry leaders, Don and Will. The session will feature insightful discussions and an introduction to the PGA Coach platform, emphasizing the value and benefits of being a modern PGA Coach as part of their path to PGA membership.

PGA Sections including, Nebraska, Arizona, Florida, and Northern California PGA Sections have invited Will to lead webinars for their members, providing insight on how to successfully implement their own coaching programs as well on how to Become the PGA Modern Coach.
Will’s presentation “From Burn Out to Will’s goal is to help revolutionize golf instruction by working with PGA Instructors/Coaches to help them successfully grow programs, and build their business and customer base which translates into growing the game of golf. In

Will has developed training for the PGA including a 4-part Player Development series for the NCPGA entitled: How Building Relationships with Your Customer Will Grow your Business. The four articles were: • Go Against all the Tech Hype and Return to Old School • Get to Know Your New Customer on the Golf Course • Make It More Than Just Lessons • Reconnect with Your Passion
On a National level, Will partnered with the PGA of America to promote PGA.Coach and PGA Profiles as the PGA Coach Ambassador. Will recorded a training series available on the PGA.Coach platform, Becoming a PGA Modern Coach.PGA.Coach advisor. He recently recorded a second series for Becoming a Modern Coach that was released Nov 2021 focusing on On-Course lessons.

Golf in the Life Of Podcast: Will is host and co-creator of the podcast Golf in the Life Of which has been creating educational content for Coaches for 11 years focusing on helping coaches grow their coaching businesses and become better coaches. With more than 100 episodes recorded, special guests in 2024 included Sean Foley, Jason Bailey, and Randy Smith. Past guests have included Jim Hardy, Suzy Whaley, Michael Breed, Warren Bottke, Chris Mayson and Martin Chuck.