William Kendall

Please indicate past awards won/recognitions:
GRAA Top 100 Growth of the Game Teaching Professional

Other awards won:
GRAA Top 50 Club Fitter

Total number of individual lessons given per year:
Male: 550
Female: 250
Junior: 350

Total number of individual clinics given per year:
43

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
My growth-of-the-game efforts focus on removing the barriers that can prevent people from trying golf and creating a pathway from initial instruction to continued participation. During the reporting period, I will conduct approximately 1,050 individual lessons while also providing programs for children, juniors, women, veterans with disabilities, adult beginners and golfers preparing for high-school competition.

Free Children’s and Junior Clinics

I conducted 36 children’s and junior clinics serving 210 students with all instruction provided free of charge. Clubs were also provided free of charge to every student who did not have equipment. This allowed children to experience golf without their families first having to pay for instruction or purchase clubs.

The clinics introduced students to safety, setup, full-swing fundamentals, short-game skills and age-appropriate golf activities. I used simple explanations, demonstrations, drills and games to create an encouraging environment in which children could learn at their own pace.

Four our junior program families received information about additional clinics, individual lessons or practice opportunities. Of the 210 students served, over half were experiencing golf for the first time and 32 continued into another instructional or playing opportunity.

Refresh the Skills Clinic for High-School Golfers

I conducted a separate Refresh the Skills Clinic for 15 golfers preparing to enter area high-school golf programs. All instruction was provided free of charge, and clubs were available at no cost for any participant who did not have equipment.

The clinic helped players review essential skills, evaluate their current games and prepare for team practices and tryouts. Instruction addressed [full swing, short game, putting, practice planning, course management and other subjects covered].

Each student left with a clearer understanding of the areas that should receive attention before the high-school season. This program created another step in the development pathway by connecting junior instruction with school-team participation and competitive golf.

High-School Player Development

Nine of my students currently play on high-school golf teams in the area. Four progressed directly from my junior clinics and individual lessons into high-school team participation.

I support these players through instruction in swing development, short game, purposeful practice, course management and preparation for competitive golf. Their progression demonstrates how accessible junior programming and continued instruction can develop into a sustained commitment to golf.

Top Dog Golf Center also supports local high-school teams by offering reduced range fees and instructional assistance when requested. During the reporting period, we supported 4 teams and over 50 student-athletes.

Women’s Golf Program

I conducted 24 women’s clinics serving 68 women with skill levels ranging from beginner to intermediate. Clubs were available free of charge to every participant who did not own equipment. This allowed women to begin learning before deciding whether to invest in clubs of their own.

The clinics introduced participants to the game, helped them understand their individual swing characteristics and provided golf drills they could use during independent practice. I adapted instruction to each golfer’s experience and goals so that beginners could develop a comfortable foundation while intermediate players could improve existing skills.

The program culminated in an on-course experience at Geneva Farms Golf Course. Participants applied their developing skills in an actual playing environment while learning club selection, basic rules, etiquette, pace of play, course management and how to handle common situations encountered during a round.

By combining instruction, practice drills and on-course experience, the program helped participants progress from learning golf skills to feeling more comfortable playing the game. Following the program, a third of the student participants continued through additional lessons, practice sessions or rounds of golf.

PGA HOPE

In 2026, I completed PGA HOPE instructor certification and worked with 40 veterans with disabilities through the program. Clubs were provided free of charge to any participant who did not have equipment, ensuring that equipment needs did not prevent a veteran from participating.

My PGA HOPE training strengthened my ability to adapt instruction to each veteran’s physical abilities, learning needs and personal goals. My involvement included 10 sessions and approximately 15 instructional hours at Geneva Farms and Top Dog Golf Center.

My responsibilities included program organization, planning, equipment involvement, course coordination, and instruction. I adapted instruction when appropriate through adaptable clubs, tees, and golf carts, where appropriate, allowing each veteran to participate at a comfortable and productive level.

PGA HOPE uses golf as an opportunity for recreation, skill development and connection with other veterans. Working with these 40 veterans expanded my commitment to making golf accessible to people who may benefit from an individualized instructional approach or additional support.

Adult Beginner Instruction

Through a partnership with the Community College of Baltimore County, I teach Beginning Golf as part of its continuing education program. During the reporting period, I taught 10 classes serving 60 adults, including 25 first-time golfers.

The classes provide a structured introduction to the golf swing, short game, putting, rules, etiquette and preparation for on-course play. Clubs are available free of charge for students who do not have their own equipment.

Participants receive information about opportunities for continued instruction, practice or play. Of the students enrolled, 60 completed the course and 20 continued into another golf activity.

Across these programs, I provided free instruction to at least 265 people: 210 children and juniors, 15 golfers preparing for high-school teams and 40 veterans with disabilities. Free club access further reduced the barriers to participation. Individual lessons, progressive clinics and on-course experiences then provided participants with opportunities to continue learning and playing.

Please share any programming you have made to keep your customers & students engaged:
I keep students engaged through personal communication, clear feedback, purposeful practice and opportunities to apply their skills on the golf course. My annual total of approximately 1,150 individual lessons reflects both the scope of my instruction and the continuing coaching relationships I build with students.

Communication and Follow-Up

Students who purchase lesson packages receive my contact information and a schedule of their upcoming lessons. Approximately two days before each appointment, I send a reminder by text or email.

Students may contact me within reasonable hours with swing questions, practice videos, scheduling needs or general golf questions. This access provides support between formal lessons and helps students remain focused on what they should practice.

Video and Measurable Feedback

During lessons, I record the student’s swing and provide video feedback identifying positive movements and areas for improvement. When appropriate, I use FlightScope X3 and TrackMan data to explain ball flight and measure progress.

I translate technical information into manageable priorities and drills that students can use during independent practice. Students receive written practice plans, video notes or other resources, and their progress is reviewed during subsequent lessons.

One example involved an adult golfer named Luke T. Over a 6 month timeframe, we worked on swing plane, face control, mechanics, and course management resulting in his handicap dropping from 32 to a current 10.6.

Junior Retention and High-School Progression

The 36 free children’s and junior clinics provided an accessible introduction to golf for 210 students. Free clubs were available for every participant who did not have equipment.

Families received information about follow-up clinics, individual lessons or practice opportunities. Students who wanted to continue could progress into additional instruction and competitive golf.

I also conducted a separate free Refresh the Skills Clinic for 15 golfers preparing to enter area high-school golf programs. The clinic reviewed swing mechanics, controlling club face, controlling ball flight, and course management and helped players identify the areas of their games that needed attention before team practices and tryouts. Clubs were also available free of charge for students who did not have their own equipment.

Nine of my students currently compete on area high-school teams, including four who progressed directly through my junior clinics and individual instruction. I continue to support these players through swing instruction, short-game development, practice planning, course management and preparation for competitive golf.

Their progression demonstrates how introductory instruction, continued coaching and high-school preparation can lead to lasting participation in the game.

Women’s Programming and On-Course Experience

The 24 women’s clinics served 68 golfers ranging from beginners to intermediate players. Clubs were available free of charge for participants who did not have their own equipment.

Participants learned the game, developed an understanding of their individual swing characteristics and received practical drills they could use between clinics. The program culminated in an on-course experience at Geneva Farms Golf Course.

The on-course component allowed participants to transfer what they learned at the practice range to actual play. They received guidance in club selection, rules, etiquette, pace of play, course management and common on-course situations.

This experience helped bridge the gap between learning golf skills and feeling confident enough to play. Following the program, 15 women continued through additional instruction, independent practice or rounds of golf.

PGA HOPE Engagement

After completing PGA HOPE instructor certification in 2026, I worked with 40 veterans with disabilities. Free clubs were available for veterans who did not have equipment.

I supported engagement by adapting instruction to each participant’s abilities, recognizing individual progress and creating achievable learning experiences.

The group environment gave participants an opportunity to learn golf while connecting with other veterans. Participant progress or continued involvement included several veterans continuing to play on course in a regular group outing.

Equipment Access

Clubs are provided free of charge for students who do not own equipment at all children’s, junior, women’s and PGA HOPE clinics, as well as the Refresh the Skills Clinic. Equipment availability allows students to begin and continue participating without making an immediate purchase.

This supports retention because participants can attend additional sessions, develop confidence and determine their interest in the game before selecting clubs of their own.

Evaluating Engagement

I evaluate student engagement through repeat lesson bookings, clinic registrations, attendance records, student feedback or progress assessments]. During the reporting period, this information led me to targeting additional outreach to increase involvement, resulting in a 30% increase from the prior year.

My goal is for each student to finish a lesson or clinic understanding what was learned, what should be practiced and what opportunity is available next. The combination of instruction, communication, equipment access and on-course experience provides a practical pathway for students to remain involved in golf.