Vitense Golfland

2017 GRAA Top 50 Golf Range / Stand Alone Facilities

Vitense Golfland

Joel Weitz, Owner, President & PGA Professional

5501 Schroeder Road, West Beltline Highway & Whitney Way

Madison, Wisconsin 53711

Facility Amenities:

  • Grass Tees (40)
  • Bays with Mats (80 but this includes the ability to rotate these between mats and grass)
  • Accurate Yardage Measurements on Tees to Targets
  • Short Game Practice Area
  • Lighting for Night Use
  • Synthetic Putting Green
  • Grass Putting Green
  • Covered Areas

Additional Amenities:

  • Miniature Golf Course (54 holes – Two 18 hole outdoor courses and one 18 hole indoor miniature golf course)
  • Heated Bays (37)
  • Golf Shop
  • Food & Beverage
  • Ball Flight Monitor
  • Golf Suites on Golf Range
  • TaylorMade Player Development Center featuring Motion Analysis Technology by TaylorMade (MATT system) – a sophisticated fitting system
  • 9 hole par 3 golf course, lit for night play
  • 9 hole certified footgolf course
  • Batting cages (8)
  • Jumpshot – trampoline game
  • Water Wars – water balloon game
  • Climbing wall with 5 routes
  • Arcade
  • Remote Control Boats
  • Platform Tennis
  • Vitense Catering
  • Sand Volleyball
  • Home of First Tee of South Central Wisconsin

Type of Range Targets:

  • Flags
  • Bunkers
  • Built-up Greens
  • Target signs with sponsor logo
  • metal bins
  • Yardage marker signs
  • small building with target signs
  • trampoline

Instruction provided.

Number of PGA Professionals: 5

Clubfitting services provided.

Number of range balls dispensed on range per year: 6,000,000

Number of range balls in inventory: 150,000

New balls are acquired: Annually

Best range promotion: The promotion that has generated the most revenue/profit for us is not necessarily a specific special but a unique combined golf range/food & beverage operation. We provide wait staff service from our Signature Hole Grill & Bar to our golf suites which are accommodated with many amenities such as comfortable chairs, bar top tables, music and TVs. This entertainment type of environment has attracted an additional demographic far beyond the traditional “golf population”. Our new grill & bar has also increased the length of stay which, of course, fortunately translates to additional revenue.

Due to the uniqueness of the Golf Suites, we have been able to secure sponsors of our individual Golf Suites which includes signage on the interior walls, partitions and in the field of the golf range. Also provided to the sponsors is a level of free activities which value equates to a significant part of their sponsorship cost. This promotes usage of our golf facility to further promote all aspects of our facility including the Signature Grill & Bar and the Golf Suites.

Special programs: We constantly provide donations to nearly every organization requesting support for fundraisers (hundreds of requests) which provide valuable services to the community. We are the home-site for The First Tee of South Central Wisconsin (TFTSCW). Our facility offers discounted programming for TFTSCW year round. One of the very important programs is a combined program with supervised homework followed by golf activities and instruction.