Tom Morton

Tom Morton

Haggin Oaks / Northern California Institute of Golf

3645 Fulton Ave

3645 Fulton Ave, Sacramento, California 95821, US

Please indicate past awards won/recognitions:
GRAA Growth of the Game Teaching Professional, Other (Indicate specific awards in 3-a below)

Other awards won (if provided):
2014 National PGA Youth Player Development Award / 2017 National PGA Player Development Award / 10X Nor-Cal PGA Section Award Winner / US Kids Golf Master Kids Teacher

Total number of individual lessons given per year:
Male: 400
Female: 250
Junior: 500

Total number of individual clinics given per year:

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
We have really worked hard over the past few years, specifically last year, to lay the ADM (Athlete Development Model) Framework over our programming and fill any gaps we may have had in a youth golfer’s pathway. We have created some great programming for the child who is around 10 to 12 and usually falls out of the game to plug into and begin to challenge them in a fun way to grow and stay with the game. We also continue to grow and expand what we are doing with PGA HOPE, adding a two more programs during the year to make four total (touching around 100 veterans total). We also continue to grow and expand our California Eagles program for adaptive and Downs Syndrome golfers in addition to our Golf Fore Health program for those suffering from having a stroke.

Please share any programming you have made to keep your customers & students engaged:
As stated above, making sure we have programming from age 3 all the way to a “golfer for life” with adults with clear step by step opportunities so one never needs to “fall out” or leave our facilities has been very successful. I have with my team created over 15 different programs along this pathway for juniors and adults. We will have 1,500 youth participate this year and not counting private coaching, have another 2,000 adults participated in group programs. We track retention rates from program to program and have improved this rate by 30% this year.