The Golf Dome

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Synthetic Putting Green, Covered Areas

ADDITIONAL AMENITIES:
Food & Beverage, Indoor Simulator, Ball Flight Monitor

TYPE OF RANGE TARGETS:
Flags, Built-up Greens

INSTRUCTION PROVIDED:
Yes (Please answer questions 5a-5h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
8

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
n/a but we do have a Female PGA Professional

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, answer 6a)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
25,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
4,000,000

Please indicate how many range balls you have in inventory:
60,000

Please indicate how often you buy new range balls:
Quarterly, we order 504 dz. balls

RANGE PROMOTION:
**I’m unable to edit the 11b text box, the answer is we utilize the database using weekly emails.

12b…

Without a doubt our best range promotion has been the ’59 Club’. We rolled out a Monthly Membership, called the 59 Club, where our customers receive 4 guaranteed hours in our practice studios each month. 59 Club Members also receive 10% discounts on additional practice time and merchandise in the golf shop. In all, we signed up 200 ‘Members’, which has created a re-occuring revenue stream. Our 59 Club Members use the facility quite a bit and are more likely to take instruction and spend money in our golf shop.

SPECIAL PROGRAMMING:
This year we have hosted a ‘Girls Night Out’. Our attendees were 40 Middle School & High School aged girls. The evening flowed with the girls moving from station to station; ex. Putting, Short Game, Full Swing (irons) & Full Swing (woods). At each station we had 2-3 Female Industry Professionals who spent the first 5 minutes discussing their ‘career’ in Golf and answering any questions from the participants. It was a diverse group of Industry experts with jobs ranging from Teaching Professional, Head Golf Professional, Sales Rep, College Golf Coach, NOPGA Golf Foundation Director, Merchandise Manager, and Junior Golf Tour Director. It was awesome to see the interaction and was powerful for the girls to know that there are many avenues to pursue golf as a career.

We became involved with and ran 2 PGA Hope Programs. PGA Hope stands for Helping our Patriots Everywhere. We ran a 6 week program in the Spring that included a 90 minute Clinic for the veterans and culminated in the PGA Hope Cup that involved playing with our Golf Dome PGA Hope Team in a 9-hole friendly competition. We will continue to run Spring & Fall PGA Hope Programs and based upon the success we may run a Summer program in partnership with local golf courses.