Ric Moore

Please indicate past awards won/recognitions:
Other (Indicate specific awards below in 3-a)

Other awards won:
SCPGA Club Fitter of the Year `91 & `93, SCPGA Merchandiser of the Year `01 & `06, SCPGA Metro Chapter “Horton Smith Award” `14, US Kids Top 50 Coach 2024, Authored 10 instructional articles for major golf publications

Total number of individual lessons given per year:
Male: 750
Female: 550
Junior: 600

Total number of individual clinics given per year:
90

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
PGA HOPE & Healing Clinics – Veterans and adaptive golf sessions (11 Vets participated)
PGA Jr. League – Junior Team matches ages 8-14 (sixteen children participated)
US Kids Pathway Program – After School Clinics (six children at a time participate for a hour after school, two clinics each week for eight weeks)
PGA Family Golf – Families get to play together for nine holes in fun formats
Range & Retail Intro Clinics – Free monthly introduction clinics for new students (A group clinic format for 45 minutes learn a new golf fundamental)
Girls High School Program – This program develops young ladies golf games so they may make their High School Golf Teams
Golf Mob Events – Pop-up golf events to support local golf courses and golf shops

Please share any programming you have made to keep your customers & students engaged:
Student and Customer Engagement Programs

PGA HOPE and Healing Clinics
• Audience: Veterans and adaptive golfers
• Format: Small-group coaching and short-game stations
• Frequency: Monthly clinics and follow-up practice sessions
• Participation to date: 11 veterans
• Outcomes: Improved mobility, social connection, and on-course confidence
• Next step for participants: Join quarterly 9-hole play days with mentors

PGA Jr. League
• Audience: Boys and girls ages 8 to 14
• Format: Team practices, 2-person scramble matches, scorekeeping basics
• Frequency: Weekly practices, weekend matches during the season
• Participation to date: 16 juniors
• Outcomes: Faster skill growth, better course etiquette, stronger love for the game
• Next step for participants: Skills combines and on-course strategy sessions

US Kids Pathway Program
• Audience: After-school beginners and intermediates
• Format: Six children per clinic, skill stations, clear badge goals
• Schedule: Two one-hour clinics per week for eight weeks
• Participation to date: 11
• Outcomes: Measurable progress through levels, improved fundamentals
• Next step for participants: Family play nights and supervised practice cards

PGA Family Golf
• Audience: Parents and kids
• Format: Nine holes with fun formats such as alternate shot and scramble
• Frequency: Monthly events with short pre-round clinics
• Participation to date: Just starting
• Outcomes: More family tee times, better retention, stronger community
• Next step for participants: Family league series and skills challenges

Range and Retail Intro Clinics
• Audience: New students
• Format: Free 45-minute group clinic focused on one core fundamental
• Frequency: Monthly, about 12 students per clinic
• Outcomes: Smooth first experience, easier path into private or small-group lessons
• Conversion target: 30 to 50 percent book a follow-up starter package

Girls' High School Program
• Audience: Middle school and high school girls
• Format: Tryout prep, short-game scoring, course management, rules
• Frequency: In-season and pre-season cycles with weekly practice plans
• Participation to date: 27
• Outcomes: More team selections, lower scoring average, improved confidence
• Next step for participants: Tournament scheduling and stat tracking

Golf Mob Events
• Audience: Community golfers and friends
• Format: Pop-up events at local courses and shops with contests and demos
• Frequency: Monthly
• Participation to date: Just starting
• Outcomes: New rounds and retail spend for host venues, fresh foot traffic
• Target impact: $20 per attendee in shop or cafe spend, plus return visits

How these programs keep people engaged
• Clear pathways from intro to league to on-course play
• Small groups that build friendships and accountability
• Measurable goals such as badges, combines, and round targets
• Regular events that create reasons to return each month
• Simple next steps offered at the end of every session

Suggested KPIs to track
• Attendance and show rate per program
• Conversion from intro clinic to paid lesson or package
• Retention across eight-week cycles and seasonal renewals
• Average spend per event for Golf Mob hosts
• Scoring average change for juniors and high school players