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PGA National Resort & Spa

2013 GRAA Top 50 Golf Range / Public Facilities

PGA National Resort & Spa

Jane Broderick, PGA Director of Golf

400 Avenue of the Champions

Palm Beach Gardens, FL 33418

http://www.pgaresort.com

jane.broderick@pgaresort.com

Facility Amenities:

  • Grass tees (120)
  • Bays with mats (30)
  • Accurate yardage measurements from tees to targets
  • Short game practice area
  • Grass Putting Green
  • Golf shop (2,800 sq. ft.)
  • Ball flight monitor

Type of Range Targets:

  • Flags
  • Built-up greens
  • Fairway cuts

Instruction provided.

Number of PGA Professional Instructors: 4

Number of LPGA Professional Instructors: 2

Clubfitting services provided.

Number of range balls dispensed per year: 1,700,000

Number of range balls in inventory: 84,000

New balls are acquired: Annually

Best range promotion: One of our most success programs was our off site junior program at several local schools. We took our Kwik Golf Equipment (www.kwikgolf.com) to several schools and conducted an introductory program in after care programs in elementary and middle schools. On the last day of each program, the participants and their families were invited to the club to transition to “green grass” and learn about the club. This program resulted in upwards of $50,000 in additional revenue comprised of dues from new members, new junior program participants, range use, and private lessons. We use our practice areas for many things including skills challenges, Kwik Golf events, and scavenger hunts. In a time where all revenue is important, one can drive additional revenue to the facility by using the practice area as more than just a practice area.

Special programs: In addition to our school program that was extremely successful, we have also conducted our Kwik Golf program at the local YMCA to expose even a larger base to golf. By reaching into the community through schools and the YMCA, we are becoming known as a family friendly facility and have developed a comprehensive junior program that takes the kids from toddlers to college (Little Golfers, Forward Tees, Championship Tees, Elite Junior, College Prep).