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Oakmont Golf Center

Oakmont Golf Center

Oak Marr Golf Center

3136 Jermantown Rd.

3136 Jermantown Rd., Oakton, Virginia 22142, US

http://www.fairfaxcounty.gov/parks/golf/oak-marr

joseph.sinclair@fairfaxcounty.gov

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FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green, Covered Areas

ADDITIONAL AMENITIES:
Food & Beverage

TYPE OF RANGE TARGETS:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green, Covered Areas

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
1

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
1

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
150k

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
5.4 million

Please indicate how many range balls you have in inventory:
$50k

Please indicate how often you buy new range balls:
Quarterly

RANGE PROMOTION:
Several seasonal campaigns are used to highlight our offerings to the public. This year our most impactful campaigns were our paid social media range campaigns.

Winter Golf Range Pass Sale
Paid Social Media metrics:
-Impressions – 433,526
-Views – 143,828
-Web link clicks – 3,378

During the Winter Range pass promotion, usage was up 44% over the previous year.
Range pass sales during the promotion were $55,710.
Summer Range Specials promotion (Pizza and Free Bucket Special).
Digital Marketing advertising is also used on-site at Oak Marr via electronic marketing screens.
Website promotion on Golf Fairfax home page, Oak Marr home page, Oak Marr Range home page and Golf Fairfax practice facility page.
Cross promotion at neighboring facilities via signage, electronic signage, Oak Marr Rec Center, Libraries.
Ads in Parktakes Magazine (the Park Authority’s printed class and camp catalog sent to 200,000 subscribers).
Shared messaging with our golf-industry partners and affiliates.

SPECIAL PROGRAMMING:
Oak Marr Golf Center partners with the community, schools and other sections of the Fairfax County Park Authority to inform the public about our Golf course programs and facilities, family opportunities and to introduce Golf.

This year we are proud to announce our partnership with Youth on Course and the Virginia State Golf Association to provide juniors ages 6-18 with access to life-changing opportunities through golf. This partnership helps to eliminate common barriers for young golfers such as cost and accessibility. Oak Marr offers Youth on Course members a round of golf for $5. 296 Youth on Course rounds have been sold since March of 2023.

Oak Marr works with local high schools to host their golf teams for practice and play which has a been a great way to connect with teens and their families and introduce them to Oak Marr.

Everybody Golf School partnered with the City of Falls Church to provide summer camps to junior golfers. This was a great opportunity for youth in the community to have access to golf.

In addition to the on-site Everybody Golf School classes and camps, we also partner with The First Tee of Greater Washington on classes, camps and clinics at various levels for youth 7-18.

Oak Marr celebrated Women’s Golf Month in June by giving free range buckets to women all month.

Youth on Course, First Tee, and Women on Course are three programs Oak Marr offers all designed to grow the game and make golf more accessible for juniors and women.