Oakmont Golf Center

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green, Covered Areas

ADDITIONAL AMENITIES:
Food & Beverage

TYPE OF RANGE TARGETS:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green, Covered Areas

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
1

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
1

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
>150,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
~11.4 million

Please indicate how many range balls you have in inventory:
50,000

Please indicate how often you buy new range balls:
Quarterly

RANGE PROMOTION:
Several seasonal marketing campaigns are strategically designed to highlight Oakmont Golf Center’s offerings and engage both new and returning customers. This year’s key initiatives included the launch of the Range Flex Pass and the implementation of Select Pi technology at the ball dispensers, enhancing convenience and the overall customer experience.
Digital marketing plays a central role in our outreach efforts, with promotions featured on the Golf Fairfax homepage, the Oakmont homepage, the Oakmont Range page, the Golf Fairfax practice facility page and within the Golf Fairfax app. On-site digital screens at Oakmont further reinforce key messages and seasonal promotions.
Cross-promotion extends beyond the facility through signage and digital displays at neighboring Park Authority sites, including the Oakmont Rec Center and local libraries. Oakmont also gains visibility through Parktakes magazine, the Park Authority’s printed class and camp publication, distributed to more than 200,000 subscribers, as well as through collaborative messaging with our golf industry partners and affiliates.

SPECIAL PROGRAMMING:
We’ve partnered with Youth on Course, First Tee, Women on Course. Also have held both Special Olympic and Senior Olympic events.