CoastalNetting_300x50_March2019
Tex-Net_300x50_dd
Wittek_300x50_July2019

Oak Marr Golf Center

Oak Marr Golf Center

3136 JERMANTOWN RD

OAKTON, Virginia 22124-2401

(703) 255-5390

https://www.fairfaxcounty.gov/parks/golf/oak-marr

andy.elkins@fairfaxcounty.gov

Watch the Video

Facility Amenities:

  • Grass Tees (15)
  • Bays with Mats (78)
  • Accurate Yardage Measurements on Tees to Targets
  • Short Game Practice Area
  • Lighting for Night Use
  • Grass Putting Green
  • Covered Areas

Additional Amenities:

  • Heated Bays (30)
  • Golf Shop (2300 sq. ft.)
  • Food & Beverage

Type of Range Targets:

  • Flags
  • Fairway Cuts
  • Target Nets
  • Barber Poles

Instruction provided.

Number of PGA Professional Instructors: 4

Number of LPGA Professional Instructors: 3

Clubfitting services provided.

Total number of visits to range per year: 126,765

Number of range balls dispensed on range per year: 6,215,880

Number of range balls in inventory: 60,000

New balls are acquired: Annually

 

Best range promotion:

Oak Marr ran a range special on our 20 and 40 point range passes during the week of Cyber Monday and Black Friday in 2019. The sale yielded $25, 641 in sales of range passes, an increase of 86% in sales when compared to the same time in the previous year.

Marketing Efforts:

  • Email campaigns to both our Oak Marr subscriber list of 6290 as well as our Golf Fairfax list that consists of 55,461.
  • Paid electronic banner and button ads via NBC Sports Washington website and mobile app, video for TV commercials, pre roll ad for online videos and podcasts (Sports Junkies, Redskins Nation)
  • Large A Frame signage in the pro shop, outside the clubhouse, and on the driving range
  • Promotion on social media @GolfFairfax Twitter, @FairfaxParks Twitter, @FairfaxParks Facebook and Instagram (boostedposts)
  • Website promotion on Golf Fairfax home page, Oak Marr Golf home page, Oak Marr Range home page, Golf Fairfax practicefacility page
  • Cross promotion at neighboring facilities via signage, electronic signage, Oak Marr RECenter, Oak Marr Farmers Market
  • Cross marketing via the Fairfax County Park Authority overall “Holiday” email blast

Special programs:

Oak Marr Golf held an Open House for the community in coordination with the Ribbon Cutting of our newly renovated range inApril of 2019. Mailed out 50,000 postcards. We had a steady turn-out of 100+ people, most of whom had never been to the facilityand were impressed with the facility eager to get involved.

Marketing for Range Renovations and Open House