Oak Marr Golf Center

Facility Amenities:

• Grass Tees (15)
• Bays with Mats (78)
• Accurate Yardage Measurements on Tees to Targets
• Short Game Practice Area
• Lighting for Night Use
• Grass Putting Green
• Covered Areas

Additional Amenities:

• Heated Bays (30)
• Golf Shop (2300 sq. ft.)
• Food & Beverage

Type of Range Targets:

• Flags
• Fairway Cuts
• Target Nets
• Barber Poles

Instruction provided.

Number of PGA Professional Instructors: 4

Number of LPGA Professional Instructors: 3

Clubfitting services provided.

Total number of visits to range per year: 126,765

Number of range balls dispensed on range per year: 6,215,880

Number of range balls in inventory: 60,000

New balls are acquired: Annually

Best range promotion:

Oak Marr ran a range special on our 20 and 40 point range passes during the week of Cyber Monday and Black Friday in 2019. The sale yielded $25, 641 in sales of range passes, an increase of 86% in sales when compared to the same time in the previous year.

Marketing Efforts:

• Email campaigns to both our Oak Marr subscriber list of 6290 as well as our Golf Fairfax list that consists of 55,461.
• Paid electronic banner and button ads via NBC Sports Washington website and mobile app, video for TV commercials, pre roll ad for online videos and podcasts (Sports Junkies, Redskins Nation)
• Large A Frame signage in the pro shop, outside the clubhouse, and on the driving range
• Promotion on social media @GolfFairfax Twitter, @FairfaxParks Twitter, @FairfaxParks Facebook and Instagram (boostedposts)
• Website promotion on Golf Fairfax home page, Oak Marr Golf home page, Oak Marr Range home page, Golf Fairfax practicefacility page
• Cross promotion at neighboring facilities via signage, electronic signage, Oak Marr RECenter, Oak Marr Farmers Market
• Cross marketing via the Fairfax County Park Authority overall “Holiday” email blast

Special programs:

Oak Marr Golf held an Open House for the community in coordination with the Ribbon Cutting of our newly renovated range inApril of 2019. Mailed out 50,000 postcards. We had a steady turn-out of 100+ people, most of whom had never been to the facilityand were impressed with the facility eager to get involved.

Marketing for Range Renovations and Open House