Oak Marr Golf Center

FACILITY AMENITIES:
Short Game Practice Area, Lighting for Night Use, Synthetic Putting Green, Grass Putting Green, Covered Areas

ADDITIONAL AMENITIES:
Food & Beverage

TYPE OF RANGE TARGETS:
Short Game Practice Area, Lighting for Night Use, Synthetic Putting Green, Grass Putting Green, Covered Areas

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
1

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
1

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
190,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
5.2 million

Please indicate how many range balls you have in inventory:
50,000

Please indicate how often you buy new range balls:
Twice a year

RANGE PROMOTION:
 We have several season campaigns that we push to the public – our best was the spring promotion to kick off season that ran in February
 Digital Marketing advertising on-site at Burke Lake Golf via electronic marketing screens
 Paid and organic social media ads promotion on social media @FairfaxParks Twitter, @FairfaxParks Facebook and Instagram that targeted those who expressed interest in Golf in Fairfax County and neighboring vicinities
 Paid Ad Metrics
 Impressions – 323,596
 Views – 131,488
 Web link clicks – 3,871
 Website promotion on Golf Fairfax home page, Burke Lake Golf home page, Burke Lake Range home page, Golf Fairfax practice facility page
 Cross promotion at neighboring facilities via signage, electronic signage, South Run RECenter, Burke Farmers Market, Libraries
 Ads in Parktakes Magazine (the Park Authority’s printed class and camp catalog sent to 200,000 subscribers)
 Shared messaging with our golf-industry partners and affiliates

SPECIAL PROGRAMMING:
We offered our yearly August, Family Golf Month – free golf for kids with a paying adult! We welcomed 100s of new junior golfers and helped to introduce and foster a love of the game for families.
We are in the process of working toward a partnership with Youth on Course and the Virginia State Golf Association to provide golf at an affordable rate to junior golfers. We want to make golf as accessible as possible
We work with local high schools to host their golf teams for play and practice, it has a been a great way to connect with teens and introduce them to Oak Marr.
Everybody Golf School partnered with the City of Falls Church to provide summer camps to youth to as they do not have golf facilities. We hope to expand this partnership to other neighboring cities/counties that do not have golf as an option for youth.