Max Frericks

Please list any previous FITTING AWARDS
Callaway Top 100 Fitter 2018 – Pres, 2021 Callaway Midwest Fitter of the Year

Please list any FITTING CERTIFICATIONS which you have earned
Callaway Master Fitter, Trackman University

How many fitters at your facility are PGA or LPGA members or associates?
2

Indicate the approximate number of annual fittings:
75-100

Do you charge for Clubfitting? If so, what are your rates?
Yes

Indicate your clubfitting rates:
Driver or Irons $100 Wedge or Putter $75

Indicate the approximate gross sales for custom-fit product, inclusive of clubs and balls:
$160,000

How many team members conduct fittings at your facility on a regular basis?
2

Do you fit men? If so, what percentage of your fittings fall into this category?
Yes

What percentage of your fittings fall into this category?
90

Do you fit women? If so, what percentage of your fittings fall into this category?
Yes

What percentage of your fittings fall into this category?
9

Do you fit juniors (12 years old & under)? If so, what percentage of your fittings fall into this category?
Yes

What percentage of your fittings fall into this category?
1

Do you participate in Adaptive fitting efforts for disabled players? Whether at your facility or another? If so, please use the open answer for a brief explanation:
N/A

Do you provide WOOD and HYBRID fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Callaway, Ping, TaylorMade, Titleist

Do you provide IRON fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Callaway, Ping, TaylorMade, Titleist

Do you provide WEDGE fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Callaway, Titleist

Do you provide PUTTER fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Odyssey

Do you provide BALL fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Titleist and Callaway

Do you provide GRIP fittings? If so, what brands do you fit with?
No

Do you have a dedicated indoor space/studio used exclusively for Clubfitting?
Yes

Please list all TECHNOLOGY used in your fitting process? (Please indicate specific brand names (video analysis, launch monitors, simulators, etc.)
Trackman, Swing Catalyst

Do you use UNIVERSAL HOSEL ADAPTERS in your fitting business? (If so, please share the brand(s))
No

Do you work with aftermarket (exotic) shaft companies? If so, please share which brands you partner with?
No

Do you have a dedicated club repair facility? If so, please briefly share your services offered.
No

Do you Retro-Fit product?
No

How do you promote clubfitting?
Website
Word of Mouth
Lessons

How do you stay up to date on product and clubfitting best practices?
I love pulling in staff or members to test new clubs and see their reactions firsthand. With access to the University of Missouri teams, I’m able to get valuable feedback on new products during their launch monitor sessions.

What industry products/services would help you be a better clubfitter?
Putters and wedges still feel behind the times in the fitting world. I can build thousands of iron and driver combinations from my fitting carts, but options for putters are limited — and wedges aren’t much better.