Lyman Orchards
Golf Center
700 Main Street
Middlefield, Connecticut 06455
(860) 398-6480
jdipollina@lymangolf.com
Facility Amenities:
- Grass Tees (40)
- Bays with Mats (40)
- Accurate Yardage Measurements on Tees to Targets
- Short Game Practice Area
- Lighting for Night Use
- Synthetic Putting Green
- Grass Putting Green
- Covered Areas
Additional Amenities:
- Heated Bays (4)
- Golf Shop (2190 sq. ft.)
- Food & Beverage
- Indoor Simulator
- Ball Flight Monitor
- Practice bunkers
- Chippo boards
- Cornhole
- Music on 1st Tee on Weekends
Type of Range Targets:
- Flags
- Bunkers
- Built-up Greens
- Barber Poles
- Wooden Boards 2′ wide by 4′ tall
Instruction provided.
Number of PGA Professional Instructors: 4
Number of LPGA Professional Instructors: 2
Clubfitting services provided.
Total number of visits to range per year: 40,000
Number of range balls dispensed on range per year: 1,500,000
Number of range balls in inventory: 25,000
New balls are acquired: 3 times per year
Best range promotion:
25 small baskets for $99. When people stop in to pro shop they want to buy on average a medium basket of 50 range balls at $11. My team is trained to upsell the customer to a 25 small basket pack card for $99. This is a savings of $61 for the customer but only if they are buying small baskets. If they bought medium or large baskets on a regular basis the savings would be less but they would still save. Saying they’ll save $61 is a huge hit with most and if they are a regular customer they almost always purchase. I incentivize my team by giving them a kickback on every range card sold.
Special programs:
PGA Jr. League with Meriden Boys & Girls Club
Golf Fore Women (Ladies clinics) with numerous parks and recreation departments across the local area
Playing Through (Men’s clinics) with numerous parks and recreation departments across the local area
Special Olympics usage of range