Ken Morton Jr

Please list any previous FITTING AWARDS
National Clubfitter of the Year awards from Callaway, Tour Edge and PING Golf. Top 100 Fitting Award Multiple Times From Mizuno, Ping, Tour Edge, Callaway and Srixon.

Please list any previous COACHING AWARDS
Two-time National PGA Player Development Awards (Ken Morton Sr & Tom Morton) at facility. Multiple NCPGA Awards for same award.

Please list any other relevant INDUSTRY AWARDS
2025 Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner Association of Golf Merchandisers (AGM) Certified Retail Manager Distinction Golf Range Association of America Top 50 Range in the Public Category Top 100 Golf Blogs on the Web – ranked #20 Overall Callaway Top 100 Fitter of the Year Award PING Power Fitter Award Winners (Clubfitting Team) 2024 National PGA Master Golf Professional of the Year Sacramento Bee Sacramento Favorite – Best Golf Course – Gold Sacramento Bee Sacramento Favorite – Best Sporting Goods Store – Bronze The NCPGA Langley Legends Honor Winner Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner SeeMore SPi 2.0 Putter Fitting Certification PING Power Fitter Award Winners (Clubfitting Team) Callaway Top 100 Fitter of the Year Award Mizuno Top 100 Fitter of the Year Award Golf Range Association of America Top 50 Range in the Public Category Bettinardi Elite Dealer Award 2023 Golf Digest America’s Best Clubfitters Award PING Power Fitter Award Winners (Clubfitting Team) Golf Range Association of America Top 50 Range in the Public Category 9 Best Golf Courses In Sacramento – ClubandBall.com Recommendation Badge by Restaurant Guru Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner Association of Golf Merchandisers (AGM) Certified Retail Manager Distinction Great Eats Award for Culinary Excellence 9 Best Golf Courses In Sacramento – Golfercraze.com Sacramento Best Award from City’s Best Best of Sacramento Award in the Golf Course category by the Sacramento Award Program WGCA Players Hall of Fame Induction – Charlotte Mayorkas Winners’ Magazine/Sacramento Bee – Best Golf Course – Silver Mizuno Top 100 Fitter of the Year Award Callaway Top 100 Fitter of the Year Award Bettinardi Elite Dealer Award 2022 National Golf Foundation Herb Graffis Award Callaway Top 100 Fitter of the Year Award Golf Range Association of America Top 50 Range in the Public Category National Golf Buyers Association Community Advocate Award Sacramento Magazine – Best Local Public Golf Course Srixon Top 100 Fitter (Clubfitting Team) PING Power Fitter Award Winners (Clubfitting Team) Cleveland Top 100 Fitter (Clubfitting Team) XXIO Top 100 Fitter (Clubfitting Team) GolfDay’s Top Public Golf Course in Sacramento Region GolfDay’s Top California Municipal Golf Courses – Top Ten Overall GolfDay’s Top 300 Public Golf Courses In United States GCSAA Grass Roots Superintendent of the Year Award America’s 100 Best Clubfitters – Golf Digest Magazine Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Association of Golf Merchandisers (AGM) Certified Retail Manager Distinction Winner – Best of Sacramento Awards in the category of Sports & Recreation by Town Selection Mizuno Top 100 Fitter of the Year Award 2021 GRAA Golf Range Association of America Top 50 Public Facilities Callaway Top 100 Fitter of the Year Award Mizuno Top 100 Fitter of the Year Award Sacramento Magazine – Best Local Public Golf Course GolfDay’s Top U.S. Municipal Golf Courses – Ranked #9 in the United States GolfDay’s Top Public Golf Courses In California – Ranked #10 in State GolfDay’s Top Public Golf Course in Sacramento Region Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Sluurpy Recommended Restaurant Award – The Hangout at Haggin Oaks Driving Range America’s 100 Best Clubfitters – Golf Digest Magazine City’s Best Award-Winner – Golf Course Recommendation Badge by Restaurant Guru Style Magazine – 10 “Greens with Envy” Above Par Golf Courses PING Golf Top 100 Clubfitter Award VisitCalifornia.com’s – 13 Travel-Worthy Golf Courses 2020 Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Mizuno Top 100 Fitter of the Year NCPGA Merchandiser of the Year Award America’s 100 Best Clubfitters – Golf Digest PING Golf Top 100 Clubfitter Award Callaway Golf Top 100 Fitter Award The Top 50: Open to the Public Golf Ranges – by Golf Range Magazine Golf Range Association of America 2020 GRAA Top 100 Growth of the Game Teaching Professionals 2019 The Top 50: Open to the Public Golf Ranges – by Golf Range Magazine NCPGA Bill Strausbaugh Award Winner NCPGA Horton Smith Award Winner Elite Member Status in Growth of the Game awarded to Tom Morton -by Golf Range Magazine MacKenzie’s Sports Bar & Grille – Hoodline’s #1 Sports Bar To Watch NBA Action Sacramento News & Review – Best Local Public Golf Course Sacramento Magazine – Best Local Public Golf Course America’s 100 Best Clubfitters – Golf Digest Mizuno Top 100 Fitter of the Year Callaway Top 100 Fitter of the Year PING Golf Top 100 Clubfitter Award MacKenzie’s Sports Bar & Grille named “Sacramento’s Best Sports Bars for NBA Action” Association of Golf Merchandisers (AGM) “Best of the Best” Award Winner Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner 2018 Top 50 Public Ranges – Golf Range Magazine Growth of the Game Elite Member Status (bestowed to Tom Morton) – Golf Range Magazine Sacramento Magazine – Best Local Public Golf Course Golf Range Association of America Top 50 Range Sacramento News & Review – Best Local Public Golf Course Second Place Sacramento A-List for Best Golf Course Association of Golf Merchandisers (AGM) Top 100 Golf Shop Platinum Award Winner Association of Golf Merchandisers “Best of the Best” Award for Golf Shops America’s 100 Best Clubfitters – Golf Digest Mizuno Top 100 Fitter of the Year PING Golf Top 100 Clubfitter Award 2017 2017 PING Golf Top 100 Clubfitter Award Mizuno Top 100 Fitter of the Year U.S. Kids Golf Master Kids Teacher Award Golf Range Magazine Top 50 Growth of the Game Teaching Professional Award Golf Range Association of America Top 50 RangeGolf Range Association of America Top 50 Range Sacramento Magazine – Best Local Public Golf Course SN&R Runner Up – Best Place to Play Golf 2017 PGA Player Development Award Feedspot’s Top 100 Golf Blogs Best Local Public Golf Course for 2017 – Sacramento Magazine Second Place Sacramento A-List for Best Golf Course AGM Platinum Award AGM “Best of the Best” Award Callaway Retail Sales Hall of Fame America’s 100 Best Clubfitters – Golf Digest 2016 PING Top 100 National Fitters of the Year Mizuno Top 100 Fitter of the Year U.S. Kids Golf Top 50 Kids Teacher Award Winner Golf Range Association of America Top 50 Range in the Public Category America’s 100 Best Clubfitters – Golf Digest Best Local Public Golf Course for 2016 – Sacramento Magazine PGA Master Professional Certification in Player Development California Business Awards Restaurant Sector 2016- MacKenzie’s Sports Bar & Grille 2016 Spectrum Award For Service Excellence Sacramento Business Journal’s Top Golf Courses #1 Women Friendly Public Golf Course in Northern California by Pacific Women’s Golf Association Member Favorite by American Express City Beat News Spectrum Award presented for outstanding customer service AGM “Best of the Best” Award Retail Sales Hall of Fame Induction from Callaway Golf MacKenzie’s Sports Bar & Grille Customer Satisfaction Award 2015 Callaway Top 100 Fitter of the Year Mizuno Top 100 Fitter of the Year PING Top 100 Fitters of the Year AGM “Best of the Best” Award ING Industry Honors Award for Best Tournament Service ING Industry Honors Award for Business Achievement 12 Days of Travis Mathew Social Media Contest Winner U.S. Kids Golf Top 50 Kids Teacher Award Winner Finalist – ING Industry Honors Award for Best Tournament Service Finalist – ING Industry Honors Award for Business Achievement Finalist – ING Industry Honors Award for Player Development Golf Range Association of America Top 50 Range in the Public Category Golf Range Association of America Top 50 Growth of the Game Teaching Award Best Local Public Golf Course for 2015 – Sacramento Magazine NCPGA Horton Smith Award America’s 100 Best Clubfitters – Golf Digest AGM Platinum Award AGM Top 10 Award California Golf Hall of Fame Member US Kids Honorable Mention To Kids Teacher 2014 2014 Golf Range Association of America Top 50 Range Mizuno Top 100 Clubfitter Award Ping Top 100 National Fitters Of The Year AGM Platinum Award AGM “Best of the Best” Award NCPGA Golf Superintendent of the Year NCPGA Clubfitter of the Year National PGA Youth Development Award NCPGA Player Development Award Golf Digest Top 100 Golf Clubfitters in America 2013 Haggin Oaks awarded 2013 Mizuno Top 100 Fitter of the Year Award Golf Range Association of America’s Top 50 Growth of the Game Teaching Professional award Mizuno Top 100 Clubfitter Award Golf Range Association of America Top 50 Range in the Public Category Finalist- ING Industry Honors Award for Player Development Best of Business Award for Sacramento by Small Business Community Association Sacramento Magazine Best of Sacramento- Local Public Golf Course‏ California Golf Course Owners Association Course of the Year Award AGM Platinum Award – Top 10 Golf Shop US Kids Honorable Mention Top Kids Teacher Sacramento Bee’s Sacramento Area’s Toughest 18 Holes Golf Digest Top 100 Clubfitters in America 2012 U.S. Kids Golf Top 50 Master Kids Teacher Mizuno Top 100 Clubfitter Award Golf Range Association of America Top 50 Range in the Public Category Groupon Best of Sacramento Award NCPGA Junior Golf Leader of the Year Award NCPGA Player Development of the Year Award Best of Business Award for Sacramento by Small Business Community Association GolfWeek Magazine Top 25 Municipal Golf Course In America Golf World Magazine Top 100 Golf Shop NCPGA President’s Plaque Award 2011 US Kids Master Kids Teacher of the Year NCPGA Junior Golf Leader of the Year Mizuno Top 100 Clubfitter Award Audubon Cooperative Sanctuary Program Certification Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Local Golf Course- Public Fairways + Greens Magazine- Best Pro Shop In America Golf Digest Magazine Top 100 Clubfitters In America Golf Range Magazine Top 100 Driving Range in America Golf World Magazine Top 100 Golf Shop Golf World Magazine Best Use of Social Media Cleveland Golf Top Wedge Account GolfWeek Magazine Top 25 Municipal Golf Course In America Links Magazine- Top 25 Municipal Golf Courses in the United States 2010 Mizuno Top 100 Clubfitter Award Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Golf Digest/Golf World Business Top 100 Golf Shop Sacramento News and Review- Best Local Golf Course- Public Golf Lifestyle Magazine Best of the Best- Best Head Golf Professional Golf Lifestyle Magazine Best of the Best- Best Pro Shop Golf Lifestyle Magazine Best of the Best- Best Driving Range PGA of America Top 100 Play Golf America Golf Facility VP of Coaching & Clubfitting Tom Morton named US Kids Master Kids Teacher of the Year Sacramento News and Review Best Golf Course NCPGA Club Fitter of the Year 2009 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Golf Digest/Golf World Business Top 100 Golf Shop Audubon Cooperative Sanctuary Program Certification Golf Range Magazine Top 25 Pro Shops In America Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Local Golf Course- Public Titleist Golf Merchandising Ball Display Of The Year Golf Range Magazine Top 25 Pro Shops In America Golf Range Magazine Top 100 Driving Range Golf Range Magazine Best Of The Best Staff Training- Customer Service Training Golf Range Magazine Best Of The Best Golf Promotion- Haggin Oaks Golf Expo Golf Digest/Golf World Business Top 100 Golf Shop 2008 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Local Golf Course- Public Titleist Golf Merchandising Ball Display Of The Year Golf Range Magazine Top 25 Pro Shops In America Golf Range Magazine Top 100 Driving Range Golf Range Magazine Best Of The Best Staff Training- Customer Service Training Golf Range Magazine Best Of The Best Golf Promotion- Haggin Oaks Golf Expo Golf Digest/Golf World Business Top 100 Golf Shop 2007 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public PGA Magazine- Best National Urban Golf Course (as voted by PGA Golf Professionals) Golf Digest/Golf World Business Top 100 Golf Shop 2006 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public Sacramento Business Journal Top 25 Public Golf Courses Mizuno Top 50 Club Fitters Award Golf World Business- Best of The Best Public Golf Shop Golf Range Magazine Top 25 Pro Shops In America Golf Range Magazine Top 100 Driving Range Golf Digest/Golf World Business Top 100 Golf Shop 2005 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public Sacramento Business Journal Top 25 Public Golf Courses National Ping Clubfitter of the Year Mizuno Top 50 Club Fitters Award Golf Range Magazine Top 25 Pro Shops In America Golf Range Magazine Top 100 Driving Range Golf Digest/Golf World Business Top 100 Golf Shop Golf Digest/Golf World Business Top 100 Golf Shop 2004 World #1 Ranking in Clubfitting Performance Award from Henry Griffitts Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best place to practice your golf swing when nobody’s looking Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public Northern California PGA Horton Smith Education Award GolfWeek Magazine Golf Father of the Year- Ken Morton, Sr. Golf Range Magazine Top 100 Driving Range Golf For Women Top 25 Women Friendly Golf Shops Golf Digest/Golf World Business Top 100 Golf Shop 2003 World #1 Ranking in Clubfitting Performance Award from Henry Griffitts Titleist/Foot-Joy Worldwide Clubfitter #1 Fitting Account Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public Mizuno Top 50 Club Fitters Award Golf For Women Top 25 Women Friendly Golf Shops Golf Digest/Golf World Business Top 100 Golf Shop Golf Digest/Golf World Business “Best of Show” National Best Promotion Clear Channel Radio- Top 100 Account Recognition 2002 World #1 Ranking in Clubfitting Performance Award from Henry Griffitts Sacramento News and Review- Best Place To Get Clubbed Sacramento News and Review- Best Local Golf Course- Public Sacramento Magazine- Best Local Golf Course- Public Sacramento Magazine- Best Area Golf Shop Northern California PGA Apprentice of the Year National PGA Junior Golf Leader of the Year Mizuno Top 50 Club Fitters Award Golf For Women Top 25 Women Friendly Golf Shops Golf Digest/Golf World Business Top 100 Golf Shop Gold Country Media Press Tribune- Readers Choice Award- Best Golf Shop Clear Channel Radio- Top 100 Account Recognition 2001 World #1 Ranking in Clubfitting Performance Award from Henry Griffitts Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Open Sports Category- Best Balls Sacramento News and Review- Golf Category- Best Golf Course Sacramento Magazine- Best Area Golf Store Sacramento Magazine- 2nd Place- Best Area Golf Course Sacramento City College- Induction to SCC Sports Hall Of Fame Regional Ping Clubfitter of the Year Mizuno Western USA Clubfitter of the Year Golf For Women Top 100 Fairways- Women Friendly Courses Golf Digest/Golf World Business Top 100 Golf Shop Clear Channel Radio- Top 100 Account Recognition 2000 World #1 Ranking in Clubfitting Performance Award from Henry Griffitts Tour Edge Clubfitter of the Year Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News and Review- Best Reason to Take Up Golf Sacramento Magazine- Best Area Golf Store PGA Best Business Practices Nominee NCPGA Junior Golf Leader Award NCPGA Clubfitter of the Year Golfweek Magazine- 40 under 40 Award Golf Digest/ Golf Shop Operations Top 100 Golf Shop Golf Digest/ Golf Shop Operations 15-Year Anniversary Top 100 Award Association of Golf Merchandisers Excellence in Education Award 1999 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Special Olympics Physically Challenged Program Award for golf Sacramento News & Review- Best Local Golf Course Sacramento Magazine- 2nd Place Best Public Golf Course Henry Griffitts Elite 50 Award Golf Digest/ Golf Shop Operations Top 100 Golf Shop Comstock Magazine Best Business Practices Nominee 1998 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Sacramento News & Review- Best place to hit a 7 iron Sacramento Magazine Big Driver Award PGA Golf Professional of the Year Northern California PGA Junior Golf Leader Award National PGA Merchandiser of the Year Award Henry Griffitts Elite 50 Award Golf Pro Magazine- 72 Most Powerful People in Golf Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1997 Top Flite National Merchandiser of the Year Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Slazenger Golf Clubfitter of the Year Northern California PGA Merchandiser of the Year Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1996 Titleist/Foot-Joy Worldwide Clubfitter Top 100 Award Slazenger Golf Clubfitter of the Year Northern California Merchandiser of the Year Award Golfweek Magazine- Public Golf Shop of the Year Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1995 Sacramento Business Journal- People on the Move Northern California Horton Smith Award Northern California Clubfitter of the Year Award National PGA Horton Smith Award Honorary Chairman Award- Raley’s Sr. Gold Rush Tour Championship Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1994 — 1990 1994 – Northern California PGA Golf Professional of the Year 1994 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1993 – Northern California PGA Horton Smith Award 1993 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1992 – Sacramento Association for the Retarded- Outstanding Program Award 1992 – Northern California PGA Merchandiser of the Year Award 1992 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1992 – Comstock Magazine- Global Best Practices Award 1992 – California Golf Writers Association Golf Professional of the Year 1991 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1990 – Northern California PGA Merchandiser of the Year Award 1990 – Northern California Golf Association Grand Master Award 1990 – National PGA Merchandiser of the Year Award 1990 – Junior Golf Association of Northern California- Appreciation Award 1990 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1990 – California Golf Writers Association Good Guy Award 1989 — 1963 1989 – Northern California PGA Horton Smith Award 1989 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1988 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1987 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1987 – Golden Empire Council- Boy Scouts of America Service Award 1986 – Northern California PGA Horton Smith Award 1986 – Golf Digest/ National Golf Foundation Junior Golf Leader Award 1986 – Golf Digest/ Golf Shop Operations Top 100 Golf Shop 1985 – Northern California PGA Merchandiser of the Year Award 1984 – Northern California PGA Horton Smith Award 1979 – Sports Illustrated Merchandiser of the Year 1978 – Sports Illustrated Merchandiser of the Year 1977 – Sports Illustrated Merchandiser of the Year 1976 – Sports Illustrated Merchandiser of the Year 1963 – PGA Golf Professional of the Year

Please list any FITTING CERTIFICATIONS which you have earned
Teachers at facility have earned PING, Seemore, Callaway, Trackman, SAM Putt Lab, Titleist TPi,

How many fitters at your facility are PGA or LPGA members or associates?
Six

Indicate the approximate number of annual fittings:
3,900

Do you charge for Clubfitting? If so, what are your rates?
Yes

Indicate your clubfitting rates:

Full Game Fitting
TrackMan Irons & Woods Fitting — $199.99 ($50 back w/ purchase) — Up to 2 hours
Customers can have a Morton Golf Fitting Professional utilize the state-fo-the-art and exclusive TrackMan Technology for up to two hours fitting your woods and irons. TrackMan uses the latest Doppler radar technology to monitor three-dimensional clubhead movement and the ball flight from impact to landing. The Golf Professional will also make specific recommendations for: grip, shaft, flex, length, lie angle, loft and head shape.

Iron Fitting
TrackMan Iron Fitting — $139.99 ($25 back w/ purchase) — Up to 1 hour
Customers can have a Morton Golf Fitting Professional utilize exclusive TrackMan Technology for up to one hour fitting your irons. TrackMan uses the latest Doppler radar technology to monitor three-dimensional clubhead movement and the ball flight from impact to landing. The Golf Professional will also make specific recommendations for: grip, shaft, flex, length, lie angle, loft and head shape.

Standard Iron Fitting – $49.99 (FREE w/ purchase) – Up to 45 minutes
Customers can have a Morton Golf Fitting Professional provide expert specification recommendations for: grip, shaft, flex, length, lie angle, loft and head shape/style by watching the ball-flight and product knowledge.

Driver/ Fairway/ Hybrid Fitting
TrackMan Wood(s) Fitting — $139.99 ($25 back w/ purchase) — Up to 1 hour
Customers can have a Morton Golf Fitting Professional utilize exclusive TrackMan Technology for up to one hour fitting your driver, fairway wood and hybrids. TrackMan uses the latest Doppler radar technology to monitor three-dimensional clubhead movement and the ball flight from impact to landing. The Golf Professional will also make specific recommendations for: grip, shaft, flex, length, lie angle, loft and head shape.

Standard Wood(s) Fitting — $59.99 (FREE w/ purchase) — Up to 45 minutes
Customers can have a Morton Golf Fitting Professional provide expert specification recommendations for: grip, shaft, flex, length, lie angle, loft and head shape/style by watching the ball-flight and product knowledge.

Wedge Fitting
TrackMan Wedge(s) Fitting — $74.99 ($15 back w/ purchase) — Up to 30 minutes
Customers can have a Morton Golf Fitting Professional utilize exclusive TrackMan Technology for up to 30 minutes fitting your wedge(s). TrackMan uses the latest Doppler radar technology to monitor three-dimensional clubhead movement and the ball flight from impact to landing. The Golf Professional will also make specific recommendations for: grip, shaft, flex, length, lie angle, loft and head shape.

Standard Wedge(s) Fitting — $39.99 (FREE w/ purchase) — Up to 30 minutes
Customers can have a Morton Golf Fitting Professional provide expert specification recommendations for grip, shaft, flex, length, lie angle, loft and head shape/style by watching the ball-flight and product knowledge.

Putter Fitting
Science & Motion (SAM) Putt Lab Fitting — $69.99 ($15 back w/ purchase) — Up to 30 minutes
The Science and Motion Putt Lab is a system that uses ultrasound to analyze all parameters of the putting stroke. Discover which putter fits your putting stroke.

Other
TrackMan Distance Analysis — $49.99 — Up to 30 minutes
Utilize the TrackMan Technology to map out the exact yardage each club in your bag travels and find any distance gaps between your clubs. TrackMan uses the latest Doppler radar technology to monitor three-dimensional clubhead movement and the ball flight from impact to landing. The Golf Professional will also make specific recommendations for grip, shaft, flex, length, lie angle, loft, and head shape.

TrackMan Quick Fit — $39.99 — Up to 15 minutes
Utilize the TrackMan technology to obtain your speed, spin & launch information and to find which club will work best for you.

Indicate the approximate gross sales for custom-fit product, inclusive of clubs and balls:
6.5 million dollars

How many team members conduct fittings at your facility on a regular basis?
15+

Do you fit men? If so, what percentage of your fittings fall into this category?
Yes

What percentage of your fittings fall into this category?
75%

Do you fit women? If so, what percentage of your fittings fall into this category?
Yes

What percentage of your fittings fall into this category?
23%

Do you fit juniors (12 years old & under)? If so, what percentage of your fittings fall into this category?
Yes

What percentage of your fittings fall into this category?
2%

Do you participate in Adaptive fitting efforts for disabled players? Whether at your facility or another? If so, please use the open answer for a brief explanation:
The Haggin Oaks Golf Complex proudly utilizes its PING Adaptive Club Fitting System to ensure that golf is accessible to everyone, including those with physical disabilities. Through this innovative program, the facility works closely with stroke survivors and veterans participating in its PGA HOPE (Helping Our Patriots Everywhere) program to provide individualized fittings that accommodate a wide range of mobility challenges. Haggin Oaks also maintains a fleet of five adaptive golf carts that enable players with little to no movement in their lower extremities to fully enjoy the game. Supporting this inclusive initiative, third-generation golf industry professional Taylor Morton—who works at PING Golf—serves as a key partner in developing custom adaptive equipment, such as specialized paddles and tools, that empower all golfers to participate and thrive on the course.

Do you provide WOOD and HYBRID fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Cobra, Titleist, PING, TaylorMade, Callaway, Cleveland, Srixon, XXIO, Tour Edge, Mizuno, Wilson, LA Golf

Do you provide IRON fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Cobra, Titleist, PING, TaylorMade, Callaway, Cleveland, Srixon, XXIO, Tour Edge, Mizuno, Wilson

Do you provide WEDGE fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Cobra, Titleist, PING, TaylorMade, Callaway, Cleveland, Srixon, Bettinardi, Tour Edge, Mizuno, Wilson

Do you provide PUTTER fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Cobra, Titleist, PING, TaylorMade, Odyssey, Cleveland, Tour Edge, Mizuno, Wilson, LAB Golf, Bettinardi, EVNRoll, SeeMore, Toulon,

Do you provide BALL fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Bridgestone
Callaway Golf
Chromax/AMA (Sleeves)
GBM- Star Wars
Global Tour – Sac Kings
JCR – Backspin Sleeves
LA Golf
Mizuno Golf
Navika (sleeves)
NGBA Backspin
Night Sport (single glow)
Penfold
Renegade Golf
Samrok (lighted ball)
Srixon Sports
Taylor Made/Maxfli
Titleist Golf
Vice Golf
Volvik
Wilson Golf
Zero Friction

Do you provide GRIP fittings? If so, what brands do you fit with?
Yes

What brands do you fit with?
Golf Pride, Lamkin, Superstroke, Winn

Do you have a dedicated indoor space/studio used exclusively for Clubfitting?
Yes

Please list all TECHNOLOGY used in your fitting process? (Please indicate specific brand names (video analysis, launch monitors, simulators, etc.)
The Player Performance Studio is a three-bay indoor studio with sixteen-foot high doors that open onto the Haggin Oaks’ range, voted one of Golf Range Magazine‘s Top 100 Driving Ranges. Sixteen highly trained Morton Golf Professionals and Clubfitters will have the absolute latest and finest technology available. Morton Golf has acquired the same technology that major golf manufacturers use to fit the world’s greatest players in their test centers around the world, including a TrackMan Launch Monitor, a S.A.M. PuttLab Computer Fitting System, and two Mitchell Loft & Lie machines. The major manufacturers have also provided hundreds of test clubs to Morton Golf which will fit nearly every conceivable kind of golfer.

Do you use UNIVERSAL HOSEL ADAPTERS in your fitting business? (If so, please share the brand(s))
No

Do you work with aftermarket (exotic) shaft companies? If so, please share which brands you partner with?
No

Do you have a dedicated club repair facility? If so, please briefly share your services offered.
Yes

Briefly share your services offered:

Grips
The Haggin Oaks Club Repair receives a facelift and makes shopping for grips much easier. Sacramento’s Largest Selection of Grips with over 200 different models to choose from. The Haggin Oaks Club Performance & Repair Center has over 2,000 grips in stock, including the most popular models from Golf Pride, Winn, Lamkin and much more. Finally, you can see the wide selection of grip choices and touch and feel each one. In most cases, we can regrip your clubs while you wait!Grips_1

Shafts
Sacramento Largest Selection of Shafts, featuring the latest products from UST, True Temper, Graffaloy, Fujikura, and more. Usually we can reshaft your clubs in 24 to 48 hours, depending on available resources.

Length Adjustments
We can cut down your clubs while you wait or add extensions to your steel or graphite shafted clubs in 24 to 48 hours.

Loft & Lie Adjustments
We feature the only Digital Mitchell Lie Loft machine in the area for optimum accuracy and can adjust your clubs while you wait.

Frequency Matching
We offer CPM (Cylces Per Minute) Frequency Matching for the discriminating customer wanting the most accurate shafts possible. Ask for CPM Frequency Matching next time you reshaft your clubs.

Do you Retro-Fit product?
Yes

How do you promote clubfitting?

Social Media
Website
Word of Mouth
Lessons
Other

How do you stay up to date on product and clubfitting best practices?
We attend the PGA Show, work extensively with our vendor partners and Trackman on development and training with our staff, travel to other fitting facilities, serve on the AGM Education Committee and Chair the National Golf Buyers Association, a collective of 75 independently-owned off-course retailers.

What industry products/services would help you be a better clubfitter?
Marketing best-practices.