Highlands Golf Park

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Synthetic Putting Green, Covered Areas

ADDITIONAL AMENITIES:
Food & Beverage, Ball Flight Monitor

TYPE OF RANGE TARGETS:
Flags, Built-up Greens

INSTRUCTION PROVIDED:
Yes (Please answer questions 5a-5h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
0

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
One. Our Owner and Director of Golf, Gretchen Scheuermann, has been an LPGA Class A Teaching Professional since 2004. She is a former member of the U.S. National Field Hockey Team and an inductee of the Northwestern University Athletic Hall of Fame, and she brings an elite athlete’s perspective to every lesson she teaches.

CLUBFITTING SERVICES PROVIDED:
No

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
15,150

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
850,000

Please indicate how many range balls you have in inventory:
18,000

Please indicate how often you buy new range balls:
Annually

RANGE PROMOTION:
Black Friday Range Card Promotion: Our most successful promotion each year offers prepaid Range Cards at a discounted price. Customers look forward to it every year, and because they can buy onsite or online, it has grown into our single best-selling period for range cards. It also builds range visits well into the following season.

Golf Madness: Our annual spring "Golf Madness" event (a play on March Madness) bundles instruction deals, club regripping offers, range ball specials, and mini golf specials. It is hugely popular as golfers across the region kick off their season with a bang.

Range Card Specials: Throughout the year, our Range Card Specials offer range balls and/or rounds of mini golf at a discount, rewarding loyal customers and keeping them coming back.

SPECIAL PROGRAMMING:
For nearly 30 years, Highlands Golf Park has been a gathering place for Greene County and the greater Charlottesville area, and giving back is part of who we are as a family business.

Animal shelters: Our best-known partnership is with our local animal shelters, the Greene County Animal Shelter and the Madison-Greene Humane Society. Each year our month-long "Piper's Presents" drive, named in honor of our beloved range dog and mascot Piper, collects food, toys, supplies, and funds for the shelters from late August through September.

County Recreation Department: We partner with the County Recreation Department to host end-of-season parties for youth sports teams throughout the year. The kids enjoy pizza and mini golf together, and many get their first taste of golf.

Club Champion: We have a strong referral relationship with the fitters at our local Club Champion, so our students and customers can get professional club assessments and fittings.

Schools and non-profits: Highlands also partners with area schools, chambers of commerce, health care organizations, and other non-profits, giving them a welcoming place for fundraisers, meetings, and celebrations.