Grey Oaks Country Club
FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green, Covered Areas
ADDITIONAL AMENITIES:
Indoor Simulator, Ball Flight Monitor
TYPE OF RANGE TARGETS:
Flags, Bunkers, Built-up Greens, Fairway Cuts
INSTRUCTION PROVIDED:
Yes (Please answer questions 6a-6g below)
NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
11 members and 3 apprentices
NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
na
CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 7a)
TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
150,000
NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
3000 dozen
NUMBER OF RANGEE BALLS IN INVENTORY
3000 dozen
NEW BALLS ARE ACQUUIRED:
once a year
RANGE PROMOTION:
Our facility back in 2013 recognized the need for Player Development Programs and Technology to help with that. We recognized the trend for Teaching Buildings, a place designed to help golfers with the use of technology. In 2015 we opened the Grey Oaks Performance Center with 4 teaching bays outfitted with v1 video coaching software and Trackman Ball Launch Monitors. Everything is displayed on a tv screen for the golfer to get immediate feedback. In 2014 our Annual Revenue for Player Development Programs was averaging $223,000 and now after adding teaching building we average $525,000 annually. I’m responsible for earning 43% of that revenue.
Another growing trend is Golf Driving Range Technology. We added InRange Technology to our Practice Range. This technology uses state of the art radars to geolocate the exact position of your ball relaying the data to your in-bay touchscreen or IOS/Android device. It will calculate carry distance and roll with every shot. The technology allows golfers to track many metrics of ball data when practicing on the range. The technology also has a gaming feature with challenges every month for long drive, closest to the pin, highest scores for fun range games, and many more. This has increased practice time on the range in between lessons and clinics. The facility can now track how many golf balls are hit on the back end of the range where we use the technology. We have 26 stations on the range where members can use this new technology. We have 125,000 golf balls hit on the range. The average of Inrange balls tracked is 32%. We have 680 active member accounts. This has been a very useful tool for collecting data. The data can help us to use technology to increase practice, lessons, and clinics.
The Ball launch monitors have also added a lot of entertainment to their devices. We can use the gaming aspect to help make junior golf lessons more fun and also entertaining during clinics and schools. I hosted a lady’s free clinic during National Women’s Golf Day and used the technology during the clinic to add a fun contest during the clinic and added swing tips. The ladies loved the format of this clinic and the feed back was very positive.
SPECIAL PROGRAMMING: Please share any programming you have to keep your customers & students engaged
Just recently myself and our Director of Golf Leslye Dyke became PGA Hope certified and look forward to hosting PGA Golf Clinics to benefit veterans of the armed forces.
