Forest Akers at MSU

2012 GRAA Top 50 Golf Range / Public Facilities

Forest Akers at MSU

Steve Ruthenberg, PGA General Manager

3535 Forest Rd, Suite C-88A

Lansing, MI 48910

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Facility Amenities:

  • Grass tees (90)
  • Bays with Mats (23)
  • Accurate yardage
  • Short game practice areas
  • Lighting for Night Use
  • Grass Putting Green
  • Covered Areas

Type of Range Targets:

  • Flags
  • Bunkers
  • Built-up greens

Number of holes of regulation golf offered at facility: 36 holes

Instruction provided.

Number of PGA Professional Instructors: 3

Clubfitting services provided.

Number of estimated visits to facility golf range per year: 50,000

Number of range balls dispensed per year: 3,500,000

Number of range balls in inventory: 140,000

New balls are acquired: Once per year

Best range promotion: Range Loyalty Program-Prizes for the top-10 golfers that use the range on a monthly basis. Prizes vary from added value on range cards, short game passes, and rounds of golf on either golf course. We saw an increase of 35% in range card sales.

Special programs: We host golf hit-a-thons for local high school programs (bands, sports teams), Patriot Golf Days, golf clinics and golf days for Sparrow Hospital’s Rehabilitation Department (golf instruction for golfers with severe disabilities), and Customer Appreciation Days where players rounds of golf are free and range ball specials.