Forest Akers at MSU
Steve Ruthenberg, PGA General Manager
3535 Forest Rd, Suite C-88A
Lansing, MI 48910
harri524@rhs.msu.edu
Facility Amenities:
- Grass tees (90)
- Bays with Mats (23)
- Accurate yardage
- Short game practice areas
- Lighting for Night Use
- Grass Putting Green
- Covered Areas
Type of Range Targets:
- Flags
- Bunkers
- Built-up greens
Number of holes of regulation golf offered at facility: 36 holes
Instruction provided.
Number of PGA Professional Instructors: 3
Clubfitting services provided.
Number of estimated visits to facility golf range per year: 50,000
Number of range balls dispensed per year: 3,500,000
Number of range balls in inventory: 140,000
New balls are acquired: Once per year
Best range promotion: Range Loyalty Program-Prizes for the top-10 golfers that use the range on a monthly basis. Prizes vary from added value on range cards, short game passes, and rounds of golf on either golf course. We saw an increase of 35% in range card sales.
Special programs: We host golf hit-a-thons for local high school programs (bands, sports teams), Patriot Golf Days, golf clinics and golf days for Sparrow Hospital’s Rehabilitation Department (golf instruction for golfers with severe disabilities), and Customer Appreciation Days where players rounds of golf are free and range ball specials.