Elson Redmond Memorial
Driving Range
(First Tee –
Greater Richmond)
Elson Redmond Memorial Driving Range (First Tee - Greater Richmond)
400 School Street
400 School Street, Richmond, Virginia 23222, US
FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green, Covered Areas
ADDITIONAL AMENITIES:
Food & Beverage, Indoor Simulator, Ball Flight Monitor
TYPE OF RANGE TARGETS:
Flags, Fairway Cuts
INSTRUCTION PROVIDED:
Yes (Please answer questions 5a-5h below)
NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
2 PGA Associates
NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
0
CLUBFITTING SERVICES PROVIDED:
Yes (If yes, answer 6a)
TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
40,000
NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
2,845,565
Please indicate how many range balls you have in inventory:
15,000
Please indicate how often you buy new range balls:
Yearly
RANGE PROMOTION:
Our most popular promotion is signing up for a range loyalty card. $50 gives you $55 of credit, $100 gives you $115 of credit and $250 gives you $300 of credit. We made around $22,000 in revenue so far this year on loyalty cards.
SPECIAL PROGRAMMING:
In 2024 we’ve done community partnerships with Boys and Girls Club and Richmond Public Schools providing them a place to practice and to learn golf. We provide instructors for these groups and help them be introduced to the game of golf. We also hosted a PGA HOPE clinic at our facility providing veterans in the area a free clinic to learn and connect with other veterans.
