Elizabeth Granahan

Elizabeth Granahan

The G2 Golf Group, LLC

1000 Meadowlands Trail On the Back of the Driving Range, Calabash, North Carolina 28467, US

(855) 442-4653

http://theg2golfgroup.com

egranahan@theg2golfgroup.com

Please indicate past awards won/recognitions:
PGA Section Teacher of the Year, GRAA Growth of the Game Teaching Professional, Golf Digest Best in State

Other awards won (if provided):

Total number of individual lessons given per year:
Male: 822
Female: 675
Junior: 24

Total number of individual clinics given per year:
40

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
Growth of the Game Initiatives Launched This Year

1) The G2 Golf Academy is located on the back of the driving range at Meadowlands Golf Club in Calabash, NC. Meadowlands Golf Club is part of The Myrtle Beach Golf Trail. This is a group of twenty-five golf clubs in the Myrtle Beach Area that offer its Members discounts on green fees, tournament access and online content. This year I participated in the “Pro Tip of the Week” which was released each Monday to their 45,000 Members. My goal was to keep the information to 2 minutes in length as well as simple in description for all handicaps. The audience is comprised of men, women and juniors ranging in handicaps from 5 to 40. We do not use a lot of social media in our business so it was a wonderful opportunity for me to reach a larger audience by way of their database. Their content creator arrived, videoed the golf tips, edited and posted the tips across many social media platforms.

The feedback to the Club and G2 was very positive and drove traffic to the club. The club ownership is thrilled and I continue to gain new students from clubs, 30 minutes to 1 ½ hours from our Academy.

2) This season I created a 9 hole league for women, who have been playing for less than one year. This league was by invitation only and all of the new players are my students. I firmly believe that the way new players are introduced to the game dictates whether they stay in the game or leave the game. The group consisted of sixteen new players. I paired them each week with other players with whom they would have something in common, besides learning golf. In discussion with women’s groups, not feeling comfortable or welcome, not skilled enough and not having friends who play are tops in the reasons women leave the game. We created a safe, supportive environment for them to thrive. Topics covered over the 8 weeks of play included, course management, course care, managing where to drive and park the golf car and a few common rules and relief options.
I am happy to report, that the gals have formed friendships and are eager to continue playing and learning the game.

3) As a member of the Advisory Team for the Gray Certification – GFAA, I use the knowledge I have gained to improve my students fitness and performance in life and on the golf course.

Our life/golf is limited by our fitness. The average age of my client base is now 61 years old. For each new student, I conduct a physical screening. This allows them to understand what may be holding them back in their game and/or why they have pain, during or after the round. All training sessions begin with mobility movements to prepare the student for swinging. I encourage them to do the same before each practice session and round of golf.

It is amazing to see the results not only in golf but also in my student’s mobility and strength in functional life movement. It is very powerful, when I am able to connect the dots with a simple screen and exercise which goes directly to improving longevity in their game. The students buy in right away.

After each lesson, a video upload, summarizing the session, is created. We add the student performing the exercise to include with the swing work. This allows them to see the correlation between the body and swing.

I am grateful to have these powerful tools at my disposal.

4) Walk – Play – Rules – Match Play It is so critical to see your students in playing situations. I attended a Rules of Golf Seminar in 2026 so I thought it would be fun to incorporate playing and relief options with my students. On Sunday afternoons in the summer, our golf course is quiet. The perfect opportunity to walk with a group. Typically we were a group of 6-8 players. I created one on one matches in each group. The majority of folks who participated, never thought of the rules as helping in relief situations. They only view them as a penalty situation. The big value in a group is the conversation and the questions that are asked and discussed. We discussed; match play strategy, shot selection, lie identification, club selection, drop options from penalty areas, order of play and some much more! All who have participated have reported back as having more confidence on the golf course.

Please share any programming you have made to keep your customers & students engaged:
Engagement
1) The G2 Golf 15 Year Anniversary!!
July 2026 was the 15 year anniversary of our first outdoor Academy! We hosted an outing for 80 of our students and travel clients of G2 Golf Travel, to thank them for the years of support. We kept the theme around the number 15. We played 15 holes and turned all of the holes into par 3’s. This allowed for the play to move along and accommodate all handicaps. We started at 15:15 in the afternoon of July 15th and awarded 15, Closest to the Pin prizes.
This event was a big hit! The day was complimentary to our clients so they were thrilled. The revenue generated from F&B and greens fees was a big win for the club in an otherwise slow period.

2) Solheim Cup – G2 Golf Travel created a unique playing opportunity for our women travelers to Belgium and The Netherlands. We attended the Solheim Cup at Bernardus Golf Club in Cromvoirt, The Netherlands. In the spirit of the Solheim Cup, our ten women played a four ball match against ten women of Utrecht Golf Club de Pan. UGC de Pan is the number two golf club in Europe and on the World Top 100 golf courses list.
We contacted the club caddy master, who is a woman, and asked if their women would be interested. They were overjoyed at the idea of hosting us! We were invited to cake and coffee prior to starting play. We met all of the players and were paired by handicap in our foursomes. The day was magical! We exchanged gifts, phone numbers, emails and memories. Our team was nervous at the start of the day but laughter was heard quickly around the golf course. Michele and I had been a part of a similar event in Spain years ago. We thought this would be a great opportunity. We were right! The memories of our new friends will last a lifetime. In fact, we are in the midst of planning another match here in the United States!

3) Caddy for a Week – I had the opportunity to caddy for one of my longtime students in the Pre-Qualifier for PGA Tour School. Scott has been a student of mine for fifteen years and has decided to build a career, playing golf. The good news is, I was actually able to walk and carry for 72 holes! We didn’t make the cut, however, it was a tremendous learning experience for both of us. He is a talented young man, who is in the process of figuring out how to play tournament golf. The experience was critical for me to see how he responds under pressure. This was the perfect opportunity, in real time, for me to help him navigate, confidence topics, frustration, anger and fear. We created daily objectives for him to achieve in order to stay focused and committed to the shot at hand. This is the most challenging part of becoming an elite player. He made tremendous strides during that week. These new skills will bolster his performance moving forward.

4) Brunswick Family Assistance – The G2 Golf Group Charity. We host two fun, wacky, themed scramble tournaments each year; The Summer Solstice, held in June on the Solstice and The Snowball, held in December to kick off the holiday season. We live and work in Brunswick County and are proud to support Brunswick Family Assistance (BFA). BFA provides food, shelter and funds for families at risk. They provided meals for 53, 427 people and 49,515 shelter nights at this writing in 2026. Through our tournaments, our G2 community donated $2500.00 and over 500 pounds of food after our Summer Solstice event in June. The Executive Director was on hand to receive the funds and food. He was overwhelmed at the generosity and the amount of food collected at a single event. Our upcoming Snowball will provide the next opportunity to support BFA. We are grateful to our G2 family for their support of our event and therefore their support of BFA.

5) Student Referral – We create multiple avenues for folks to join our G2 Family. Local Scramble Tournaments and Pro Ams, Ladies League, Supervised Practice, Domestic and International Travel and Pro Ams and Individual Lesson Programing. Ninety percent of our business comes from Student/Client referral. This is a huge complement and always humbled when we are trusted with family and friends. Once someone engages in one activity, they generally cross over into another. For example, if someone comes to us through travel, they usually become a private lesson student after playing with us on a trip. When someone is a student, they move into domestic and/or international travel. The friendships they create, keep them engaged in all G2 activities.
We recognize the revenue stream that some of our students have created through referrals. In 2026 we have rewarded those folks with different items based on that revenue. We have financed a few club memberships, extra lessons or playing lessons on their account, entry into our tournaments, supervised practice for a month or an upgrade on a travel destination. We personalize the reward and keep them engaged in our community.
Private Instruction saw thirty-nine new students this year from referrals. This keeps the cycle going by also engaging the new folks in our other activities.
Domestic and International Travel grew by twenty-one unique travelers. Eleven of the new travelers were from my student base. Ten of the new travelers were from referrals. The majority of the referrals were traveling along with the client who referred them to G2.

In total, The G2 Golf Group has acquired 60 new clients/students in 2026. We feel as though for a two person business, that is tremendous growth! We will keep engaging them in our cycle of activities and continue to create new opportunities.

6) Travel Pro Ams – We have a colleague, who hosts eight Pro Ams each year. We always give previous participants first right of refusal, which keeps them engaged and we attend at least two per year. This year we decided to add a third event. We invited students who have neither, traveled nor played in an event with us. A mass email is easy and efficient. However, when someone receives a personal phone call or a verbal invitation during a lesson, it is very personal and powerful. We needed eight players. Of course, none of them think they are ready to play in a Pro Am. Of the eight players, five of them are current students and relatively new to G2, two are spouses in the group, who have played in our seasonal scrambles and one is a former student from the Philly area, who stays engaged through travel. The prospect of playing, keeps them on the lesson tee preparing for play. Additionally, to the person, over the years, everyone returns from the Pro Am experience playing their best golf! The opportunity to play on a team and be coached for four days by Michele or me is priceless. They expand their skills, create shots they didn’t know they could execute, improve course management skills and grow in confidence. They absolutely see the value in the experience. Oh yeah, that is just the golf course fun! The off course time spent building the friendships is immeasurable!

7) Travel Night – This is our annual presentation to unveil our travel schedule for the following season. We build anticipation all year. We don’t reveal any clues until the night of the event. We provide refreshments from the regions of the world we intend to visit. This year we had sixty-seven people in attendance! We have a big screen TV rolling with pictures from past excursions. Everyone enjoys seeing themselves in pictures and recounting the trips. Also, the folks in attendance who haven’t traveled with us are free to ask questions and discuss the experiences with other travelers. We also find it very rewarding to see the friendships that have developed because of travel. Also, the conversations they have to discuss where they will travel next year. Michele always knocks it out of the park with her travel choices as well as the presentation of each destination. Our goal….5 star travel on a 3 star budget.

8) Maintenance Programs – My standard lesson programs have my students with me once per week. This is great for skill building. Once they reach a level of competency, I transition them to a maintenance program. I have two monthly programs. The two hour session has been popular with folks so that they can maintain skills and stay sharp. The half-day session has been popular lower handicap students and with my out of town students. This program allows for us to get on the golf course as well. Total immersion is so effective and really gives folks the time to comprehend, reflect and ask questions in that time frame.