Desert Willow Golf Resort

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Grass Putting Green

ADDITIONAL AMENITIES:
Food & Beverage, Ball Flight Monitor

TYPE OF RANGE TARGETS:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Grass Putting Green

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
9 PGA Professionals / 3 PGA Associates

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
0

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
140,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
1.5 Million

Please indicate how many range balls you have in inventory:
3000

Please indicate how often you buy new range balls:
Annual Purchase – We replace the entire inventory every season

RANGE PROMOTION:
Our Golf Academy had its most successful year ever, and our practice facility was at the center of that success. We generated $541,355 in golf instruction, $87,100 in merchandise sales, and $43,000 in Academy memberships, while serving our customers through a team of Nine PGA Members and three PGA Associates.

Our programming included private instruction, multi-day golf schools, group clinics, junior programming, technology-based instruction, and equipment fitting opportunities. Rather than relying on a single promotion, our focus was on creating a year-round range experience that kept golfers engaged and gave them multiple reasons to return. The combination of PGA instruction, player-development programs, technology, practice opportunities, and a strong professional team helped make the Golf Academy our most successful year to date.

SPECIAL PROGRAMMING:
Desert Willow Golf Resort and the Palm Desert Golf Academy are committed to growing the game and creating opportunities for golfers of all ages, abilities and backgrounds. Our community programs include PGA HOPE, an adaptive golf program, Fairway Kids, Bobcats junior golf, PGA Jr. League, and junior summer camps. These programs introduce new golfers to the game, provide opportunities for juniors to develop their skills, and create welcoming environments for veterans and adaptive golfers.

Our commitment to junior golf also extends to competitive player development. Desert Willow hosts Southern California PGA Junior Tour events, FCT events, and Toyota Tour Cup events, providing young golfers with opportunities to compete and gain tournament experience. We also host other competitive and community events, including the annual City of Palm Desert Championship and the Shoopy Scramble.

Through these programs and events, our goal is to create opportunities for veterans, adaptive golfers, juniors, beginners and competitive players while making Desert Willow a place where golfers of all ages and abilities can learn, participate and grow.