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Chris George

Chris George

Kingsmill Resort

1010 Kingsmill Road

1010 Kingsmill Road, Williamsburg, Virginia 23185, US

chris.george@kingsmill.com

Please indicate past awards won/recognitions:
PGA Section Teacher of the Year, GRAA Growth of the Game Teaching Professional, Golf Digest Best in State, Other (Indicate specific awards in 3-a below)

Other awards won (if provided):
Golf Magazine Top Teachers To Watch

Total number of individual lessons given per year:
Male: 900
Female: 300
Junior: 250

Total number of individual clinics given per year:
200

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
Growing the game is one of Chris’ daily goals and one that is successful through positive experiences with current and potential players. Every day, golf professionals have a great opportunity; to Connect with potential players, to Grow the number of players playing at our facility, to Retain those players and allow them to become ambassadors for our facility and instruction programs. Several specific Growth of the Game initiatives he has implemented in the past year are Scoring Solutions, The Daily 365, Knowledge, Technique, Practice, and Business Women Tee It Up.
Chris believes that the landscape of golf instruction has changed dramatically over the past several years. Players are consuming information and taking golf instruction in different ways. Online access to high level instructors and information has become more mainstream. Chris has proven over the past several years that this type of instuction can be very productice to a player’s success. He currently coaches players in multiple states across the country and is able to coach them more frequently through live online sessions.
One of Chris’ highly successful programs is “Scoring Solutions.” Scoring Solutions is an online player development program designed for short, immediate, and long term improvement. Players complete a player profile which includes current player level, scoring goals, timeline, instruction, and practice history. Once the player enrolls, they complete several assigned assessments and catalog the score with video. Chris analyzes the assessment and video. He provides feedback on the video and establishes assessment goals for the following week. He delivers weekly feedback on players progress and completion of practice drills. This program continues to provide excellent results for players by improving specific areas of their game that lower their overall score.
Another instruction initiative Chris has implemented is “The Daily 365”. This online initiative is designed for golfers to learn how and what to practice. He post “The Daily 365” practice tips on Instagram. Today’s players love technology and being able to get that “quick fix” practice tip to improve their performance on the course. Utilizing this technology has driven golfers to join Chris’ online programs such as Scoring Solutions. Chris’ online program participation increased 31% in 2022. He has seen an increase in golfers seeking out private and group instruction after experiencing success in their game through online instruction.

Chris’ most innovative instruction program is “Knowledge, Technique, Practice”. After Covid, he had a group instruction class that needed to be cancelled due to weather. Instead of cancelling the class, he scheduled a zoom instruction session. The class was a success and what developed next was a game changer. That evenig Chris spent time reflecting on that class and realized he could teach and instruct a group of players that were in multiple different locations. Players could be at their home course on the practice range connected to the zoom video call and participate in the class. Chris has the ability to talk and work with each player individually as well as monitor everyone else in the group during the supervised practice session. He meets with the group each week and the semester runs for eight weeks.
Another growth of the game initiative Chris has implemented is focused on women executives. “Business Women Tee It Up” is an instructional program that is designed for female executives. Instruction focuses on playing the game and business golf. During their instruction, participants will learn key elements to effective business golf. All learning is done on the course through a blend of instruction and creating a playing environment with a scramble format. On course instruction creates an opportunity for participants to experience playing the game in a learning environment and creates enthusiasm for future play.

Chris was fortunate to have talented professionals mentor him at a young age and help shape him into the golf professional he is today. As a result, Chris is extremely passionate about growing the game of golf and providing opportunities for others to learn the game. He strives every day to introduce new players to the game and instill a desire in them to pursue it further, as well as, encouraging core golfers to play more often. In the end, it is about developing relationships with his members and guests, providing opportunities for them to be engaged with the game, and delivering uncompromised service and attention to detail. Chris continues to give back to this great game that has given him so much.

Please share any programming you have made to keep your customers & students engaged:
Chris also has designed a consulting program for learning, developing, and proficient players, elite junior, collegiate players and teams as well as coaches. This program encompasses round analysis, performance metrics, tournament scheduling, tournament preparation, and practice schedules. He analyzes round data and designs practice and performance plans for students to reach their scoring goals in a specific timeline. This programming allows each player to stay engaged with the game and instruction