Chicago Highlands Club

PREVIOUS AWARDS / RECOGNITIONS / CERTIFICATIONS:
NA
NA
NA
Callaway, Mizuno, TaylorMade, Titleist

FITTING OVERVIEW:
Indicate the approximate number of annual fittings:
250

Do you charge for Clubfitting? If so, what are your rates?
No

We use our clubfitting as a service to the members so we do not charge for any clubfittings. This is similar to how golf instruction is complementary at the Club.

Indicate the approximate gross sales for custom-fit product, inclusive of clubs and balls:
$250,000

How many team members conduct fittings at your facility on a regular basis?
6

Do you fit men? If so, what percentage of your fittings fall into this category?
Yes

55%

Do you fit women? If so, what percentage of your fittings fall into this category?
Yes

35%

Do you fit juniors (12 years old & under)? If so, what percentage of your fittings fall into this category?
Yes

10%

Do you provide WOOD and HYBRID fittings? If so, what brands do you fit with?
Yes

Callaway, Titleist, TaylorMade, Ping, Mizuno, Cobra, XXIO, Srixon,

Do you provide IRON fittings? If so, what brands do you fit with?
Yes

Callaway, Titleist, TaylorMade, Ping, Mizuno, Cobra, XXIO, Srixon,

Do you provide WEDGE fittings? If so, what brands do you fit with?
Yes

Callaway, Titleist, TaylorMade, Ping, Mizuno, Cobra, XXIO, Srixon,

Do you provide PUTTER fittings? If so, what brands do you fit with?Do you provide PUTTER fittings? If so, what brands do you fit with?
Yes

Odyssey, Scotty Cameron, Ping, Mizuno, TaylorMade, Bettinardi

Do you provide BALL fittings? If so, what brands do you fit with?
Yes

Callaway & Titleist

Do you provide GRIP fittings? If so, what brands do you fit with?
No

Do you have a dedicated indoor space/studio used exclusively for Clubfitting?
Yes

Please list all TECHNOLOGY used in your fitting process? (Please indicate specific brand names (video analysis, launch monitors, simulators, etc.)
Foresight GC Hawk, V1 Camera Software, Boditrack, Trackman

Do you use UNIVERSAL HOSEL ADAPTERS in your fitting business? (If so, please share the brand(s))
No

Do you work with aftermarket (exotic) shaft companies? If so, please share which brands you partner with?
Yes

We work Golf Shafts of America to help us source any shafts we cannot find otherwise.

CLUB REPAIR & RETROFITTING:
Do you have a dedicated club repair facility? If so, please briefly share your services offered.
Yes

Re-Shaft, Re-grip, Loft/Lie work, lengthening/shortening clubs

Do you Retro-Fit product?
Yes

MISC.:
How do you promote clubfitting?
Website, Word of Mouth, Lessons, Other

How do you stay up to date on product and clubfitting best practices?
We try to attend all of the seminars from the different OEMs when the new product comes out. We learn in all mediums including social media since the tour typically gets product before us.

What industry products/services would help you be a better clubfitter?
The club fitting industry has made tremendous advances over the past decade, but there is still room for improvement in how fitters access and compare products across manufacturers. The biggest opportunity would be greater standardization and interoperability among fitting systems, allowing professionals to seamlessly compare heads, shafts, grips, and performance data without relying on multiple proprietary platforms (ie True Spec and Club Champion).

Continued advancements in launch monitor technology and ball flight analysis will also enhance the fitting process, particularly through improved integration of equipment data with swing dynamics. Better software that incorporates player tendencies, historical fitting information, and predictive modeling would help fitters make even more informed recommendations.

Finally, faster product availability and more transparent order tracking from manufacturers would significantly improve the customer experience. While fitting technology has reached an exceptional level, reducing turnaround times and providing more real-time communication throughout the build process would allow clubfitters to deliver an even higher level of service to their clients.