- Bays with Mats (53)
- Accurate Yardage Measurements on Tees to Targets
- Short Game Practice Area
- Lighting for Night Use
- Synthetic Putting Green
- Grass Putting Green
- Golf Shop (3000 sq. ft.)
- Food & Beverage
- Ball Flight Monitor
Type of Range Targets:
- Built-up Greens
- Barrels, multi-colored bulls-eye circles and seasonal targets such as hearts, pumpkins, scarecrows, shamrocks and snowmen.
Number of PGA Professional Instructors: 7
Number of LPGA Professional Instructors: 2
Clubfitting services provided.
Total number of visits to range per year: 32,500
Number of range balls dispensed on range per year: 6,250,000
Number of range balls in inventory: 50,000
New balls are acquired: Quarterly
Best range promotion:
The most popular promotion for the year was our “Tour Stick” promotion where customers were given a pair of alignment sticks with purchase of a range card. I think people enjoy getting something useful even if they were getting a range card anyway!
We also had a couple of our vendors (Wilson and Mizuno) come out to do personal club fittings on the range. Due to COVID, multi-vendor fittings are still not allowed, so we were able to get these vendors to come out individually so that our customers could try out new product.
We donate a $50 range card as well as discounted buckets to many charities/online auctions/golf tournaments throughout the year. We work with the North County Junior Golf Association (NCJGA) to help raise funds for their organization by selling tickets to the Farmer’s Insurance Open held at Torrey Pines.