Burke Lake Golf Center

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Synthetic Putting Green, Grass Putting Green, Covered Areas

ADDITIONAL AMENITIES:
Food & Beverage

TYPE OF RANGE TARGETS:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Synthetic Putting Green, Grass Putting Green, Covered Areas

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
1

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
1

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
22,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
1,000,000

Please indicate how many range balls you have in inventory:
36,000

Please indicate how often you buy new range balls:
Quarterly

RANGE PROMOTION:
 We have several season campaigns that we push to the public – our best was the spring promotion to kick off season that ran in February
 Digital Marketing advertising on-site at Burke Lake Golf via electronic marketing screens
 Paid and organic social media ads promotion on social media @FairfaxParks Twitter, @FairfaxParks Facebook and Instagram that targeted those who expressed interest in Golf in Fairfax County and neighboring vicinities
 Paid Ad Metrics
 Impressions – 323,596
 Views – 131,488
 Web link clicks – 3,871
 Website promotion on Golf Fairfax home page, Burke Lake Golf home page, Burke Lake Range home page, Golf Fairfax practice facility page
 Cross promotion at neighboring facilities via signage, electronic signage, South Run RECenter, Burke Farmers Market, Libraries
 Ads in Parktakes Magazine (the Park Authority’s printed class and camp catalog sent to 200,000 subscribers)
 Shared messaging with our golf-industry partners and affiliates

SPECIAL PROGRAMMING:
Burke has partnered with the community, schools and other sections of Fairfax County Park Authority to inform about our facilities, family opportunities and to introduce Golf.
We are also partnered with National Organization to host events for diverse audiences including LGPA Girls, Special Olympics, Women on Course, LGPA Amateurs.

We are also working toward a partnership with Youth on Course and the Virginia State Golf Association.

We offer a Junior discount program that gives kids and teens 5-17 a buy one get one free bucket each day as well 35% off greens fees.

In celebration of National Golf Month, in August, we offered Family Golf Month – free golf for kids with a paying adult! We welcomed 100s of new junior golfers and helped to introduce and foster a love of the game for families.

We work with local high schools to host their golf teams for play and practice, it has a been a great way to connect with teens and introduce them to Burke.

In June, in celebration of Women’s Golf Month Burke gave free buckets of balls to women all month.

We love playing music on the range and having out TVs tuned to the latest golf match while grabbing a cold beer or wine and some chicken tenders. We offer a Happy Hour special during the week, $10 for a beer and a bucket of balls!