Brad Myers

Please indicate past awards won/recognitions:
GRAA Top 100 Growth of the Game Teaching Professional, Other (Indicate specific awards below in 3-a)

Other awards won:
2005 Southern Texas PGA Easten Chapter Junior Golf Leader

Total number of individual lessons given per year:
Male: 850
Female: 225
Junior: 240

Total number of individual clinics given per year:
112

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
Based in Southwest Florida, my mission is simple… to grow the game by making improvement fun, social, and measurable. That focus has guided both my in-person instruction and my expanding online coaching ecosystem, helping golfers of all ages find clarity, confidence, and long-term engagement with the game.

My in-person programming has become one of the most effective engines for participation at Heritage Harbour. Over the past year, I conducted 112 clinics with an average of six players per session. These clinics are intentionally priced at $30 per player to keep instruction affordable and welcoming to new and returning golfers. Roughly seventy percent of all participants are seniors, many returning to the game after retirement, and about seventy percent of clinic groups are women. The format provides a supportive environment where players learn, build confidence, and often meet others they feel comfortable playing with.

To create structure, I developed a curriculum of thirty-six different clinic topics organized into four buckets… Driver, Irons, Short Game, and Putting. This simple menu allows players to choose exactly what they want to work on and makes sure each one-hour session remains focused and purposeful. I also encourage golfers to create their own custom clinic groups. All they need is four players, and I will teach any topic they choose. This has led to a steady stream of senior groups, ladies’ groups, and new-golfer groups who learn together and frequently continue into the clubhouse afterward to socialize, strengthening the community while supporting the facility.

The impact on Heritage Harbour is noticeable. Increased clinic participation has boosted range usage and driven many players into the club’s practice-and-play membership program. This past year alone, my students purchased approximately forty practice-and-play memberships at sixty dollars per month. That is recurring revenue that can be directly tied to instruction. It is also proof that these programs create golfers who stay engaged with the game long after their clinic session ends. Currently, we do not have a way to track these players' spending individually at the facility.

Beyond adult instruction, our junior programs continue to grow. The elite middle-school and high-school development program launched in 2024 with eight players and expanded to two full groups, totaling 16 juniors in 2025. Using TrackMan, SportsBox AI, and Mach 3 Speed Training, supported by individualized scorecards, the program provides academy-level development for local families. We also host junior golf schools during Thanksgiving break and the December holidays to maintain momentum year-round.

While my in-person programs anchor the community, my online instruction through BallFlightAcademy.com and the AI Swing Decoder has opened the door for golfers far beyond Southwest Florida. Many of my current online students are snowbirds who take live lessons with me during the winter, then continue coaching with me remotely when they return home. Instead of switching to a new instructor or adapting to a new philosophy, they stay connected to one voice and follow one plan year-round.

SportsBox AI allows golfers to submit their swing from anywhere and receive a full 3D motion analysis with measurable references after every swing. The color-coded scoring system makes practice feel almost gamified, motivating players to chase green metrics and see their progress in real time. This has accelerated improvement for online students, helped them build structured practice plans, and led to more consistent contact and lower scores. Most importantly, it gives busy golfers and out-of-state students access to award-level instruction without needing to coordinate schedules or travel.

Across all offerings, both in person and online, the mission remains unchanged… make instruction accessible, create measurable improvement, and build welcoming environments that help golfers stay connected to the game for life.

Please share any programming you have made to keep your customers & students engaged:
To keep my students consistently improving and connected to the game, I’ve built a structured engagement system that supports them before, during, and long after their lessons. It blends weekly communication, personal interaction, targeted check-ins, educational resources, and measurable goals. The goal is simple… give golfers clarity, direction, and a sense that they are never practicing alone.

A major part of that system is my open-door communication approach. I encourage students to reach out between sessions with questions or videos of their practice. They know they can text me a clip from the range, send a note from a round, or ask about a feel they’re unsure of. That access keeps them from slipping into bad habits or bouncing around between YouTube tips and comments from friends. I make it a priority to respond between lessons or at the end of each day so golfers always feel like they have a coach walking with them through the improvement process.

After every lesson, I send each student a personalized homework text. It outlines exactly what they need to work on, why it matters, and how it fits into their overall improvement plan. The message also includes a short video I recorded demonstrating the feel or movement they need to improve. This gives them a clear picture to follow and removes the uncertainty that usually destroys practice. They aren’t guessing. They aren’t interpreting. They have a direct reference from me that they can watch at any time.

The weekly newsletter adds another layer of connection. It features a swing video or article they can use immediately, a link to my book for those who enjoy written instruction, and a StoryBrand-style message centered on the week’s clinic topics. The goal is to help golfers see how they can become the hero of their own improvement journey with a clear path forward.

If a student goes quiet for a few weeks, I send a simple check-in text. It’s not just a reminder… It’s a chance to reconnect, find out what’s holding them back, and help them regain momentum.

I also direct players to articles on my website that reinforce what we cover in lessons. The blog serves as a resource library that they can revisit anytime they need clarity.

Every student ends each lesson with a measurable task. In their practice, they are often asked to rate their task or drill on a scale from one to ten, building a hard reference in their mind and gamifying their improvement. That simple number accelerates learning because they always know whether they hit the correct feel or not.

By blending weekly communication, open access between sessions, personalized homework with video support, educational resources, proactive follow-ups, and measurable goals, I’ve created a learning environment that extends far beyond the lesson tee. My students stay confident, motivated, and connected… and that continuity drives improvement every time they practice.