Brad Myers

Please indicate past awards won/recognitions:
GRAA Top 100 Growth of the Game Teaching Professional

Other awards won:
2005 Junior Golf Leader – Southern Texas Section – Eastern Chapter

Total number of individual lessons given per year:
Male: 674
Female: 354
Junior: 77

Total number of individual clinics given per year:
120

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
Along with continuing my extensive golf clinic program, I invited my current clients to come up with a group of 4-8 players to form their own golf clinic group. They selected the topic and we would hold a one-hour session. It was a win for both of us as I increased my rate at the beginning of 2023. I would charge them a full one-hour rate for the group. This allowed them to still get instruction at a discounted price and for me, it was an hour at my full rate, Most of the people that I approached with this idea were seniors and a full one-hour lesson was quite a lot for them. Many of the groups were all ladies which allowed them to learn, be social, and then head to the clubhouse for lunch (driving more revenue to the facility).

2023 was a year of planning and preparation when it comes to Growth of the Game programming.

In February 2024, we will launch our first PGA JR League programming. We have scheduled various sessions throughout 2024. We will run groups during the week and have our playday late Friday afternoon followed by a pizza special to get the entire family to enjoy the facility.

In June of 2024, will are looking to launch a PGA Hope program. This allows any US Military Veteran to attend a 6-8 week class free of charge.

Please share any programming you have made to keep your customers & students engaged:
To keep my customers and students engaged, I feel that I have developed a comprehensive and interactive programming strategy that includes digital communication, personal interaction, targeted follow-ups, educational website content, and clear learning goals.

Weekly Newsletter: I send out a weekly newsletter that acts as another touchpoint. The newsletter includes a link to a golf swing video or article that offers useful tips and techniques. It also contains a link to my book for those who like that learning style. To promote the golf clinics, I include a list of the ones being presented in the upcoming week. There is a separate section that uses the “StoryBrand” verbiage relating to one of that week’s golf clinic topics. I show them how to be the hero and that I have the solution for one of their problems or challenges via a private lesson.

Text Interaction: My students have the privilege of texting me their questions or videos about what they learned and practiced during our sessions. This facilitates continuity in their learning process, allowing me to provide feedback and guidance even outside the lesson hours and does not allow them to look through YouTube or solicit advice from their friends. I make sure to respond to these queries either between lessons or at the end of the day.

Follow-ups: If I haven’t seen or heard from a student in three weeks, I send them a text. This acts as a gentle reminder to continue their practice and progress and also provides an opportunity to address any obstacles they might be facing.

Educational Website Content: To further assist my students with their struggles, I direct them to various articles on my blog. These articles serve as additional resources that can support their learning and improvement.

Clear Homework Guidelines and Goals: After every lesson, I ensure that the students have a clear understanding of their ‘homework’. More importantly, I ask them to rate, on a scale of 1-10, the areas we are trying to improve. This numeric reference not only makes the goals more tangible but also speeds up learning as it creates a hard reference in their brain and allows learning to happen faster. In addition, this “gamifies” the learning process to keep the student engaged.

Through this programming, I aim to maintain a constant connection with my students, fostering an environment of continuous learning and engagement, not just on the golf course, but beyond it as well.