Bob Madsen

Please indicate past awards won/recognitions:
PGA Section Teacher of the Year, Golf Digest Best in State

Other awards won (if provided):
So Cal Teaching and Coaching Hall of Fame, San Diego Chapter PGA Golf Professional of the Year, San Diego Chapter Teacher of the Year (3x), San Diego Chapter Horton Smith Award (Education)

Total number of individual lessons given per year:
Male: 900
Female: 300
Junior: 100

Total number of individual clinics given per year:
10

Please indicate any Growth of the Game initiatives your facility/academy has launched over the past year (please give specifics on such programs):
I confess, I have not started much of anything new this last year. I must say that I am in charge of a Staff of six Associate teaching pros, all working toward their PGA class A and one Class A LPGA, very seasoned, full time teaching pro. Three of the guys run regularly scheduled Junior Camps, classes, and specialty 1/2 day schools for juniors while also doing private lessons. Julie runs our multi day overnight School of Golf for Women which has served over 200 women in the last twelve months and genereated over $200,000 in instruction revenue; plus hotel and food and beverate dollars.

Please share any programming you have made to keep your customers & students engaged:
Taco Tuesday joint on course playing lessons are continuing weekly, up to 6 participants who are also taking one on one lessons. TT lasts about 3 hours and involves competition, often team games, for money. We have recently instilled "Environment of a Better Player" helping student know better where to stand, how much praise to offer with toned down compliments, pratically no empathizing/commiseration. This is a an inexpensive chance for my inner circle clients to be together and receive extra supervised practice/play.

All of the same can be said for my weekly Saturday morning back nine joint playing lessons.

Overall, Singing HIlls golf instruction has brought in $400,000 + in revenue to the facitly in the last twelve months. And, of course, these guests all play golf here. They buy range balls, food and drink, and golf shop merchandise.