Black Gold Golf Club

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green

ADDITIONAL AMENITIES:
Food & Beverage

TYPE OF RANGE TARGETS:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
6

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
0

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
100,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
5,000,000

Please indicate how many range balls you have in inventory:
100,000

Please indicate how often you buy new range balls:
Quarterly

RANGE PROMOTION:
We sell pre-loaded range keys (e-range) with a 25% added value incentive (e.g. $150 paid –> $200 key value), and generated $122,025 in revenue from range key sales alone (excludes ‘by-the-bucket’ range ball sales).

SPECIAL PROGRAMMING:
– Yorba Linda residents receive discounted green fees every day and receive complimentary range balls with green fee purchase.

– Launched new Loyalty Program – the Roughneck’s Club (oil term – ‘Black Gold’) – that provides members with discounts on green fees, merchandise, and food & beverage. It is a point-based loyalty program ($1 dollar = 1 point), where members can further enhance their benefits by elevating their Status Tier (Bronze, Silver, Gold) via point totals, and points may be redeemed for complimentary rounds. Members can also track purchases, points, and Status Tier via phone app.

– Home of the Black Gold Junior Golf Academy – one of the most successful and popular junior programs in Southern California. Led by Jane Rosenberg, PGA, the BGJGA has provided golf instruction for over 1,500 kids in the past three years.