Black Gold Golf Club

FACILITY AMENITIES:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green

ADDITIONAL AMENITIES:
Food & Beverage

TYPE OF RANGE TARGETS:
Accurate Yardage Measurements on Tees to Targets, Short Game Practice Area, Lighting for Night Use, Grass Putting Green

INSTRUCTION PROVIDED:
Yes (Please answer questions 7a-7h below)

NUMBER OF PGA PROFESSIONALS INSTRUCTORS:
5 Class A PGA Professionals | 4 PGA Associate Professionals

NUMBER OF LPGA PROFESSIONALS INSTRUCTORS:
0

CLUBFITTING SERVICES PROVIDED:
Yes (If yes, indicate annual gross equipment sales in 8a below)

TOTAL NUMBER OF VISITS TO RANGE PER YEAR:
30,000

NUMBER OF RANGE BALLS DISPENSED ON RANGE PER YEAR:
1,800,000

Please indicate how many range balls you have in inventory:
30,000

Please indicate how often you buy new range balls:
Quarterly (every 3 months)

RANGE PROMOTION:
We conduct 12-15 two hour Wedge Clinics each year – participants pay an entry fee between $200-300, which includes a wedge fitting, wedge instruction (clinic), and (1) wedge. Participants are split up into two groups, one of which goes through a formal wedge fitting for each participant, while the other group takes part in a clinic for various aspects of wedge play (chipping, pitching, bunkers, etc.). After the first hour, the 2 groups alternate. The clinics typically lead to the purchase of multiple wedges and thus, more revenue. While the instructors, fitters, and wedge manufacturers vary between clinics, they usually generate $6,000-10,000 in range/equipment revenue, as well as income for the instructors.

SPECIAL PROGRAMMING:
When the COVID-19 pandemic led to the temporary closure of Black Gold Golf Club, our team searched for new and creative ways to generate revenue. Given the lack of food ingredients and household products available at grocery stores, we leveraged relationships with food distributors to provide “home essentials” boxes to families within our community, as well as prepared takeout meals. In addition to the revenue, the success of the promotion allowed us to retain employees that would’ve otherwise been furloughed, and it served as a very impactful Public Relations / Community Outreach program for our facility. Within the first five weeks of our facility’s closure, we sold nearly 500 “home essentials” boxes ($45 ea.), which were pre-packaged grocery kits to be used for the preparation of up to four family meals.