January 5, 2016

Wilson Golf Launches New Irons, Wedges and Golf Ball

Wilson Golf today announced the launch of a new iron designed to dramatically improve player distance and accuracy, called the Wilson Staff C200™. Wilson Labs, the innovation hub at Wilson Sporting Goods, Co., engineered these irons for the Crossover (C) player whom Wilson Golf defines as a mid to high handicap player seeking distance and accuracy, but in a more playable, midsize offering.

At the core of the C200 clubs is cutting-edge, proprietary, patent-pending FLX Face™ Technology. This technology minimizes the contact points between the body and thin face. In fact, 76% of the thin face is actually free from the body of the iron, allowing for maximized face flex upon impact. These voids, known as Power Holes, are literal holes that go completely through the head and provide the space for the face to flex. They are then filled with a TE031 Urethane to provide outstanding feel for the game improvement player.

“We are extremely excited and proud to introduce the C200 irons and FLX Face Technology” said Michael Vrska, Global Director of Golf Innovation for Wilson Labs. “This iron is designed to provide incredible distance and the testing feedback from amateur players and our Wilson Advisory Staff pros have validated that.”

“We knew we wanted to create a completely new club – one with easy-to-understand, visible technology. The distance, forgiveness, and feel of the C200 irons exceeded even our high expectations. In our Wilson Labs play-testing, we are seeing results that far surpass what traditional irons currently offer,” added Vrska.

F-C-D Player Profiling System
Wilson Staff developed the F-C-D system to meet the technology needs of every golfer. Defining players into three categories, Feel, Crossover and Distance, this system matches club features and benefits with individual playing styles.

Wilson Staff’s continued commitment to innovation and performance has resulted in new, world class, tour proven line of wedges – the FG Tour PMP.

These wedges feature PMP – Precision Milled Performance – technology to maximize spin both full and partial shots. New milled, maximum volume HM Grooves provide spin on full shots while eleven laser etched Micro Spin Lines between each groove amplify spin on partial shots and the entire face is milled perfectly flat for consistency. The KBS Hi-Rev 2.0 shaft further enhances the desired high spin rates.

These wedges have already been in play on the PGA TOUR by Troy Merritt, Ricky Barnes, and Brendan Steele, with other Wilson Advisory Staff players, like Kevin Streelman and Padraig Harrington, expected to follow soon.

The new FG Tour PMP Wedges are available in three sole designs – Traditional, Tour Grind, and Wide – and two finishes – Tour Frosted and Gun Blue PVD. The PMP wedges can also be customized with different stampings and paint fill through Wilson Golf’s custom department.

In addition to custom stamping, FG Tour PMP Wedge can be customized to provide 97 unique sole, loft and bounce configurations to allow every player a perfect fit, regardless of course conditions or swing type.

“We had tremendous success with the previous generation of FG Tour Wedges, so when we started on what turned into the PMP wedges, we knew they had to be truly best in class.” stated Michael Vrska, Wilson Golf’s Global Director of Innovation. “We listened to our tour staff. We listened to what amateur players had to say in testing. The resulting look, spin, feel and versatility of the FG Tour PMP wedges is something that we are extremely proud of and excited to see their continued play by the best players in the word.”

The new FG Tour PMP line and the C200 line features will be available for purchase on January 15. For more information, please visit WilsonStaff.com

Committed to innovation, Wilson Staff continues to transform golf ball technology, further solidifying its claim to offering the softest golf balls. The new 55 compression DUO Urethane is the latest addition to the revolutionary DUO line which also includes the 29 compression DUO and the 35 compression DUO Spin.

“We have been working on a low compression solution for urethane since we first released the original DUO to the marketplace,” comments Frank Simonutti, Global
Director of Innovation – Golf Balls. “Our testing has consistently shown that the majority of golfers, regardless of handicap, prefer a softer feeling golf ball. As the industry trend is toward softer feel balls, we remain committed to providing the softest feeling golf ball in all product categories.”

Unrivaled is the best way to describe the new DUO Urethane golf ball, which is the World’s Softest Golf Ball. The low 55 compression results in a softer feel while still providing exceptional distance. With a new multi-layer construction players can also expect an exceptional level of spin, required for the better player.

// The World’s Softest Urethane Ball
// Designed for the Feel player seeking accuracy off the tee and tour-quality spin around the green
// Urethane | 55 compression
// MAP: $37.99
// Available January 8, 2016

// The World’s Softest Multilayer Ball // Designed for the Crossover player seeking soft feel, maximum distance off the tee and spin around the green // 3-piece Ionomer | 35 compression // MAP: $26.99

// The World’s Softest Golf Ball
// Designed for the Distance player seeking ultimate soft feel, distance and accuracy
// 2-piece Ionomer | 29 compression
// MAP: $19.99

F-C-D Player Profiling System

Categorized into three different player segments and ball constructions, the Wilson Staff F-C-D ball fitting system offers unique benefits to fit personal playing styles. While each ball carries its own technology, an extremely soft feel sets Wilson Staff golf balls apart from the rest. The Online Fitter makes it easy for consumers to find out what ball in the lineup suits their needs.

About Wilson Golf
For 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 major championships, more than any other iron manufacturer in history. That winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and overall enjoyment of the game.

For high resolution imagery and access to all press materials for Wilson Staff, visit: portal.wilson.com (login: golfmedia / password: golfmedia1).

About Wilson
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.