Scott Seifferlein, a winner of the Ferris State University Professional Golf Management Alumni Bill Strausbaugh Award for the Advancement of Teaching, is a PGA golf instructor at Watermark Country Club in Grand Rapids, Michigan, and owner of GrandRapidsGolfLesson.com.

In this video, Scott talks about how the use of lead generators helped bring in 26 percent of his gross sales in 2012. Some PGA Professionals may not have a lot of prospects, so lead generators, such as radio stations or Groupons, can help you market to their list for you at no risk or even no cost.

If you would like to email the author of this Best Practice directly, please email scott@usagolfmarketing.com