Randy Towner, PGA, is the general manager at Firekeeper Golf Course in Mayetta, Kan. In this video, Randy discusses his idea of setting up a bar for guests, along with racks of merchandise right near the driving range to make the things more accessible. Doing this allows them to cater to the flow of traffic, and it creates more excitement for the golfers by having these amenities strategically placed. It has increased both the sales and customer satisfaction at Firekeeper as a result.
May 22, 2012