Michael Haywood, the Southwest PGA Section honorary president, 2006 Southwest PGA Section Golf Professional of the Year and two-time Horton Smith Award winner in the Section, is a GRAA Growth of the Game Teaching Professional award winner, a three-time Ping Regional Clubfitter of the Year, and is the PGA director of golf at Tucson (Ariz.) Country Club.

In this video, Michael discusses Tucson Country Club’s complete clubfitting services program. Through utilizing all of their opportunities, promotion, adjusting pricing, offering terrific service and delivery, their program has helped increase golf club sales by 25-30 percent. In addition, Michael has seen private instruction bookings increase and a greater interest in clubfitting at the club.

If you would like to email the author of this Best Practice directly, please email michaelhaywood@me.com