Eric McInerney on the importance of letting students video you to recap lessons:
At the end of every lesson, I help the student understand the key instruction points by having him or her switch places with me while I demonstrate what they need to practice. Basically what this does is give them a lasting image of the drills and concepts they need to engrain into their game; standing behind the camera and watching someone else gives the student an appreciation of exactly what has to happen in their swing. Doing a voiceover during video of your student’s swing is common, but there is a bridge to gap between pointing out a swing flaw on instruction software and displaying the correct motion yourself. This quick recap at the end of every lesson helps establish a different connection with my students, and they absolutely love when I do this. I email the video clip to my personal email from the students phone, which is a great way to build a database of previous students. When I receive the email, I create a folder under my students and save those videos under their name. It’s a great way for me as the instructor to remember what I worked on with a specific student. For me, this is a great way to keep track of what each of my students is working on so that I am aware of what they needed to practice.
Eric McInerney on the business impact of letting students video you to recap lessons:
For six days a week, my lesson book is completely full with repeat students. While it is impossible to directly quantify how much the lesson recap video helps for revenue, I believe this service is key to establishing relationships with students who have a unique feeling walking away from a lesson because the lasting image of that session is my demonstration.