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January 21, 2014

UST Mamiya Introduces New Shafts and Grips at PGA Merchandise Show

UST Mamiya will be introducing Recoil™ 95, 110 and 125 Iron Shafts, the revolutionary carbon fiber shaft that will change how you think about your iron shafts, at the 2014 PGA Merchandise Show, booth #1933, Jan. 22-24 in Orlando, FL. The 2014 line-up will also include Elements® Chrome™ and PROFORCE® V5. In addition to the new shafts, the Tour PC 360™, Soft Touch™, Soft Touch Lite™ and Soft Touch Wrap™ grips will round out the full line of premium grips.

These new products will be available for testing at the PGA Show Demo Day on Tuesday, January 21st at Orange County National Golf Center and Lodge.

Your iron game deserves better. Don’t settle for steel. You don’t settle for steel in your woods, so why would you compromise with your irons? Get better feel, better consistency and better accuracy with Recoil – the first revolutionary carbon fiber iron shaft that doesn’t just change the game; it makes steel obsolete.

“Our new Recoil Iron Shafts are better than steel, better than anything in the market. We are excited about introducing a revolutionary product that will make your irons even better. With our Recoil Technology, we are able to give golfers better feel, better accuracy, better consistency and longer distances,” said Robb Schikner, Vice President of Sales and Marketing.

• Recoil 95, 110 and 125 Iron Shafts
o Better players looking for great feel and the ability to work the ball
o Lower balance, higher flex point
o Heavier weights with firmer tip for medium ball flight

• Recoil 650 Ladies Iron Shafts
o Great feel and lightweight options to increase club head speed for greater distance
o Lighter weights for faster club speed
o Medium to medium high ball flight

Elements Chrome is state of the art in carbon fiber golf shaft design; utilizing key technologies developed over 22 years of R&D to produce the longest and straightest shaft in golf.
• Recoil Technology optimizes the spring effect and promotes the highest and most efficient energy transfer from butt to tip to maximize ball speed and reduce ball dispersion.
• Variable Wall Thickness within each section of the shaft for enhanced feel and better control and accuracy.

PROFORCE was born out of our commitment to make the very best golf shafts in the world; with quality, performance and feel as our standard or benchmark. The original PROFORCE GOLD took this philosophy and the golfing world by storm with a Masters victory in 1999 and many subsequent victories worldwide. Based on a tour proven design platform, PROFORCE shafts appeal to professional, amateur and recreational golfers alike. With successive versions of PROFORCE V2, PROFORCE AXIVCORE and PROFORCE VTS – the PROFORCE franchise continues to win on professional tours worldwide.

The NEWEST Generation PROFORCE V5 is for the player seeking more distance with improved feel over the previous generation. The firm tip section produces a mid-trajectory while the use of superior materials and design produces a very stable and consistent golf shaft.

In 2014, UST Mamiya has moved far past the utilitarian aspect of grips to what the Company calls “Gripology™”, the science of feel. The grip family includes Tour PC 360, Soft Touch™, Soft Touch Lite, Soft Touch Wrap and ST1 Putter Grips.

“Our grip line-up for 2014 meets the needs of our most demanding customers. We’ve embraced Gripology and the science of feel to create a family of high performance grips,” says Robb Schikner, Vice President of Sales and Marketing.

For more than 23 years, UST Mamiya has been a leading innovator in the high performance golf shaft industry. During that time, golf professionals around the world have recorded hundreds, if not thousands of victories, including multiple wins on every major tour. Paralleling its achievements at the professional level, the company’s shafts are the #1 selling aftermarket option in the United States the past seven years.

About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) combined operations and assumed responsibility for the sports division of its parent company, Mamiya-OP (Japan) and now leads the drive for quality and innovation globally. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, TaylorMade, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100″ and at Golf Digest’s “America’s 100 Greatest Golf Courses.”

Media Contact:
Danny Le
817-276-2219
dle@ustmamiya.com
www.ustmamiya.com
www.facebook.com/USTMamiya
twitter.com/USTMamiya