December 8, 2015

Top Golf Lifestyle Companies Will Spotlight Fashion & Accessories at 63rd PGA Merchandise Show

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PGA Show Demo Day & Instructional Workshops
January 26, 2016
Orange County National Golf Center, Orlando, FL

PGA Show Days & Education Conference
January 27 – 29, 2016
Orange County Convention Center, Orlando, FL

PGA Professionals, golf buyers and industry leaders will have the opportunity to preview the latest golf and resort lifestyle fashions, learn merchandising techniques and meet with executives of golf apparel market leaders who will be among some 1,000 companies and brands exhibiting at the 63rd PGA Merchandise Show, Jan. 26-29, 2016, in Orlando, Fla.

Top apparel companies including: adidas, AHEAD, Antigua, Ashworth, Bobby Jones, Brooks Brothers, Bugatchi Uomo, Callaway Golf Apparel, Carnoustie, Chase 54, Chervo S.p.A., Columbia Golf, Cutter & Buck, Donald Ross Sportswear, Dunning Golf, EP Pro, Fairway & Greene, FJ, Full Turn Direct, G/Fore, Greg Norman Collection, Haus of Grey, Imperial Headwear, J.Lindeberg, Lacoste, LinkSoul, Martin Golf, Maui Jim, Oakley, Ouray Sportswear, Page & Tuttle, Peter Millar, PING Apparel, Polo/Ralph Lauren, Pukka, Puma, Sport Haley, Straight Down, Sunice, Titania, Travis Mathew, Under Armour, Vineyard Vines and Zero Restriction will present their latest styles in exciting displays on the PGA Show floor within the Orange County Convention Center.

A new Textile Sourcing Pavilion will complement the fashion and accessory exhibits by offering special access to a curated group of fabric mills and factories specializing in athletic and golf related apparel. Textile Sourcing Pavilion companies will share the latest innovations in athletic performance fabrics, along with information on duty-free factory resources. Complimentary education sessions will be offered at the pavilion including “How to Work Free Trade Agreements into Your Sourcing Matrix” on Jan. 28 at 10 a.m. and “Technical Fabrics 101: What Makes Athletic Apparel Different” on Jan. 29 at 10 a.m.

Some 1,000 companies and brands utilize the PGA Merchandise Show, “The MAJOR of Golf Business,” to launch the new season, demonstrate their latest product lines, connect with influential PGA Professionals and golf retailers from around the world and grow the business of golf. In 2016, the PGA of America will begin their Centennial year celebration at the PGA Merchandise Show, annually the largest gathering of PGA Professionals and golf industry leaders worldwide.

“The PGA of America is especially pleased to have the leading apparel companies exhibiting at the 2016 PGA Merchandise Show, where we will kick off our 100-day Centennial year celebration,” said Jeff Price, PGA of America Chief Commercial Officer. “Thousands of PGA Professionals will have an unparalleled opportunity to preview the latest apparel and accessory collections to merchandise their shops with the best mix of the newest trends and classic designs for their members and customers.”

“The combination of market leaders, established designers and fresh faces to the golf fashion landscape at the PGA Merchandise Show creates an expansive presentation of the latest apparel and accessory lines for attending PGA Professionals and golf retailers,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “Additionally, PGA Show Week is full of retail learning opportunities in classrooms, in the new Textile Sourcing Pavilion, at the PGA Forum stage and throughout exhibits on the Show Floor.”

Exhibiting companies and event details are updated weekly at PGAShow.com.

Attendance at the PGA Merchandise Show is restricted to PGA Professionals, allied golf association members, golf trade affiliates, commercial buyers and sellers of golf related products and services only. Attendance and registration guidelines are available at PGAShow.com/guidelines . There is no registration fee for qualified golf industry professionals through Dec. 14, 2015. Savings on PGA Show official hotels, plus additional travel discounts, are also available at PGAShow.com/travel.

About PGA Merchandise Show:
The 63rd PGA Merchandise Show, held Jan. 26-29, 2016, in Orlando, will welcome some 1,000 top golf companies and brands, and more than 40,000 industry professionals from around the world, to the industry’s annual global Major of Golf Business. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 26, at the Orange County National Golf Center. During PGA Show days, Jan. 27-29, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. In 2016, the annual international gathering of the golf industry will celebrate the Centennial of the PGA of America, founder and organizing partner of the PGA Merchandise Show. The PGA Merchandise Show is a trade-only event and is not open to the public.

Learn more at PGAShow.com

For More Information Contact:

PGA Worldwide Golf Exhibitions/Media:
Sherry Major, (716) 662-3855, smajor@reedexpo.com

PGA Worldwide Golf Exhibitions/Exhibitor:
Alex Goodman, (203) 840-5641, agoodman@reedexpo.com

PGA of America/Media:
Michael Abramowitz, (561) 624-8458, mabramowitz@pgahq.com