The 2014 PGA Fashion & Demo Experience, Aug. 18-20, in Las Vegas, is primed for business with a powerful combination of market leaders, manufacturing veterans, industry newcomers, prominent PGA Professional retailers and off-course influential buyers planning to take advantage of the newly formatted industry marketplace and professional forum.
“The PGA Fashion & Demo Experience is attracting a powerhouse representation of the best in golf fashion, equipment and technology providers resulting in a marketplace that is ripe with opportunities to grow business,” said PGA Golf Exhibitions Senior Vice President and General Manager Ed Several. “Strong vendor support, complemented by robust educational opportunities and business programming have attracted many of the most influential PGA Professionals and retailers to Las Vegas and the event should provide an ideal environment for our industry to build business, learn new strategies and share best practices among peers.”
Equipment & Technology Companies
The PGA Fashion & Demo Experience begins on Monday, Aug. 18, with nearly 40 equipment and technology companies demonstrating their newest products and services at the new PGA Demo Experience at the renowned Cascata Golf Club just outside of Las Vegas. The PGA Demo Experience, presented by health and wellness company, Magic Nutrition, offers a full day of golf events including a pro-pro tournament, short-game workshops, new equipment and technology testing, an indoor golf product marketplace, contests and prizes, plus an industry networking reception.
The PGA Demo Experience includes top equipment and technology companies such as Callaway Golf Company, CHAMP, COBRA PUMA GOLF, FlightScope, Foresight Sports, Garmin Golf, Nike Golf, Odyssey, PING, TaylorMade Golf, Tour Edge Golf, Wilson Golf and Yonex. View the full list here.
Apparel & Accessory Companies
On Tuesday and Wednesday, Aug. 19-20, the hottest fashion trends and newest accessory collections will be exclusively showcased for attending PGA Professionals and buyers at the new PGA Fashion Experience . The PGA Fashion Experience, co-located with multiple Las Vegas Fashion Week trade shows, is moving to a sophisticated setting in a new ballroom on the fifth floor of the Venetian Conference Center. A live fashion show, multiple special events and merchandising workshops complement the marketplace and build a robust schedule of professional programs for attendees.
The PGA Fashion Experience features nearly 200 golf resort apparel and accessories brands including top companies such as AHEAD, Antigua, Bobby Jones, Carnoustie, Callaway Golf Apparel, CHASE54, COBRA PUMA Golf, Cutter & Buck, Devereux, Dunning, ECCO, EP Pro, Fairway & Greene, FJ, Full Turn Direct, Gear for Sports, Greg Norman Collection, Imperial Headwear, J. Lindberg, LIJA, Linksoul, New Balance, Nike Golf Accessories, PGA Authentic, PING Apparel, Pukka, Skechers, Sport Haley, Sunice , Tom Morris International, Tommy Hilfiger, Travis Mathew, Under Armour, Wolsey, Zero Restriction and many more. View the full list here.
Golf Resorts/Destinations, PGA Professionals & Golf Buyers
Influential PGA Professionals and golf buyers are pre-registered to attend the event representing top golf resorts, clubs and retail stores from around the world such as American Golf, Bearpath Golf & Country Club, Bel-Air Country Club, Big Canyon Country Club, Big Horn, Caesars Entertainment, Chevy Chase Country Club, Classic Club, Coronado Golf Course, Desert Mountain Club, Edina Country Club, Enchantment/Seven Canyons, Escena Golf Club, Escondido Golf and Lake Club, Four Seasons Resort Lanai, Golf Headquarters, GolfTEC Headquarters, Grand Cypress, Grayhawk Golf Club, Haggin Oaks, Hilton Golf, Honolulu Country Club, Indian Wells Country Club, Ironwood Country Club, JW Marriott Wildfire Golf Club, Las Vegas Country Club, Las Vegas National Golf Club, Los Caballeros Golf Club, LPGA, Lumpy’s Golf, Medinah Country Club, MGM Resorts, Monterey Country Club, Nevada Bob’s Golf, Newport Beach Country Club, Oak Hill Country Club, OB Sports Golf Management, Pebble Beach, Pete Carlson’s Golf & Tennis, PGA Village, PGA West Golf Club, Pinehurst Resort, Quail Hollow Club, Rancho Santa Fe Golf Club, Red Rock CC/Arroyo, Rio Secco Golf Club, Riviera Country Club, Seven Canyons, Shadow Creek Golf Club, Siena Golf, Southern Highland Golf Club, Spanish Oaks Golf Club, Sunriver Resort, Tahoe Mountain Club, The Bridges @ Rancho Santa Fe, The Broadmoor Golf Club, The Club at PGA West, The Estancia Club, The Los Angeles Country Club, The Madison Club, The Mirabel Club, The Polo Club of Boca Raton, The Reserve, Torrey Pines, Toscana Country Club, TPC Las Vegas, TPC Summerlin, Troon Golf, Troon Golf Middle East, Troon Kapalua Golf, Tucson Country Club, USGA, Valhalla Golf Club, Waikoloa Village Golf Club, Wayzata Country Club, Westin Mission Hills Resort, Wildhorse Golf Club, Wynn Golf Club and more.
In 2013, Fashion Week crossover attendance of fashion buyers increased by 37 percent and international attendance grew by 25 percent. Attendees traveled to the 2013 event from all 50 U.S. states and more than 20 countries. The top five countries represented in attendance were Australia, Canada, China, France and Japan. The top 10 states represented in attendance were Arizona, California, Colorado, Connecticut, Georgia, Florida, Nevada, New York, Texas, and Utah. Some 80 percent of attendees do not attend the annual PGA Merchandise Show in Orlando each January, representing a fresh marketplace for vendors.
About the new PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience (formerly the PGA Expo), Aug. 18-20, 2014, in Las Vegas, is a new fashion merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. Event details and registration are available at www.pgalasvegas.com.
(Brands listed in italics are PGA of America Partners.)