• “Dancing Rabbit Golf Club greatly values our relationship with the GRAA and is very proud of the recognition we have received. The GRAA helps all facilities to offer and show the best ideas, amenities and services possible for all golfers to enjoy.”

    - Mark Powell, Dancing Rabbit Golf Club

  • “Taking ideas that have been presented by Golf Range Magazine and GRAA best practices, then customizing those ideas to fit our facility has been so beneficial to Pine Meadow. My advice, read the magazine, read the GRAA best practices, you just never know where they may take you or your staff.”

    - Dennis Johnsen, Pine Meadow Golf Club

  • “GRAA best practices provide new and exciting ideas that we may be able to incorporate at TopGolf. Even if it’s not something that can be directly implemented at TopGolf, it tends to stimulate thinking towards related items that may be used at our facilities.”

    - Mark Caster, TopGolf

  • “I read GRAA Best Practices and Golf Range Magazine. After reading the topics, I apply the practices that make sense for my operation and modify them to meet the needs of my customers. These have had a positive impact on my business.”

    - Rob Sedorcek, Country Club of St. Albans

  • “Being a part of the Golf Range Association of America has given me the opportunity to network with fellow PGA Professionals who share the same passion for growing the game of golf.”

    - Adam Smith, Salisbury Country Club

  • “Outstanding event! Meeting all of the astute fellow professionals and the private session the first evening with Lester George were the highlights of a great GRAA Boot Camp at Kinloch.”

    - Kevin Lovell, Winton Country Club

  • “In our highly competitive market, Golf Range Magazine is one of my best sources for proven best practices and operational issues that pertain to the range.”

    - Mike Woods, Haggin Oaks Golf Complex

  • “GRAA Boot Camps are a wonderful forum for professionals to gather and get new information and exchange ideas that can make us better professionals and operators. The value of these events is immeasurable.”

    - Bill Abrams, Balmoral Woods

  • “The GRAA’s Golf Range Magazine and Best Practice e-mails do an unbelievable job portraying how to grow the game and take instruction to the next level.”

    - Michael Haywood, PGA, Tucson C.C.

  • “Our association with the GRAA goes back several years now. In that time, Shadow Ridge Country Club has been recognized as the region’s leader in practice area and driving range development. We really enjoy your ‘best practices’ features.”

    - Gary Gabrielson, Shadow Ridge Country Club

  • “The golf architect talk at the GRAA Boot Camp was very eye opening! Great ideas to take back right away!”

    - Alan Manley, Augusta Technical College

  • “The GRAA Boot Camp is a very good networking experience. Meeting and building relationships with the sponsors is very beneficial. I have connected with PowerTee and now have an installation in Minnesota — A very good ‘win-win situation’ if notfor the Boot Camp at TPC Twin Cities.”

    - Jim Deutsch, University of St. Thomas

  • “I got some great ideas from the GRAA Boot Camp, which got me thinking of different ways to implement programs at my facility.”

    - Fred Glass, Neshanic Valley Golf Course

  • “Golf Range Magazine has been a great resource for me and our facility to keep us up to speed on GRAA Best Practices and what is happening in the golf industry. I look forward to each issue to see what nugget of information will be helpful to our operation.”

    - Tiffany Faucette, 1757 Golf Academy

  • “The recent GRAA Boot Camp was upbeat and informative. It was wonderful to hear great speakers like Lou Guzzi and Stephen Kay. I left the Boot Camp with more ideas than expected and will definitely attend another.”

    - Sean Driscoll, Big Swing Golf Center

  • “Thank you for bringing your GRAA Boot Camp to NJ – it was terrific! We got a lot of new ideas.”

    - Sue Delaney, Basking Ridge Country Club

  • “We can be an isolated industry when we are in the midst of our busy seasons. As a GRAA member, we appreciate the connection to others in our industry that Golf Range Magazine and the GRAA Best Practices provide.”

    - Rick Kline, PGA, Sittler Golf Center

  • “I always enjoy your Best Practices emails as they are chock filled with much, valuable information. Keep them coming!”

    - Judy Alvarez, The Florida Club

  • Golf Range Magazine, GRAA Best Practices and Boot Camp are all great ways to pick up new ideas that have been successful at other facilities in order to enhance my operation. Everything I’ve seen the GRAA do is a home run!”

    - Brian Varsey, Ocean Reef Club

  • “The GRAA boot camp I attended was informal, and educational. Learning from PGA National Teacher of the Year, Lou Guzzi, was a valuable experience. Definitely helped me improve as an instructor and the bottom line of my facility!”

    - Jason Blonder, Ash Brook Golf Course

  • “I really enjoy using the GRAA as a resource for my golf operations. From the best practices to equipment reviews, I can always count on the GRAA to help improve on what we do.”

    - Don Hurter, Castle Pines Golf Club

  • “Always great to hear ideas from the industries best. Great GRAA Boot Camp at Fiddler’s Elbow.”

    - Doug Holub, Fairchild Wheeler Golf Course

  • “I actually learned something when I attended the GRAA Boot Camp, which is not always the case with those type of events. I was able to take away few ideas from the facilitators, and watching Keith Lyford reconfirmed that I am teaching the correct way to improve my students quickly.”

    - Phil Green, Home On The Range

  • “The GRAA provides valuable industry information from the top teachers in the game on player development and programming. My bottom line has been directly impacted from the information provided.”

    - Jim Estes, Olney Golf Park

  • “The GRAA provides great information and covers a broad spectrum of topics to help me grow my business! I’ve kept in touch with many professionals I met at the Boot Camp, and have continually shared ideas.”

    - Brad Latimer, Smiley’s Golf and Learning Center

  • “I have been using Golf Range Magazine to help me stay current and to learn about trends in the industry. I have found the articles particularly useful in learning about what others have done to stay ahead of the curve. They have also given me ideas on what I can do to make our facility better. Thank you for making us all better.”

    - Dale Abraham, Desert Mountain Club

  • “The GRAA is a great resource for any driving range (stand alone, public, private or resort) to use for networking and operational information. Golf Range Magazine and the Best Practices are invaluable products that provide proven ideas that can help all facilities use the range to drive revenue and grow the game!”

    - Greg Mason, Waverly Municipal Golf Course

  • “Having experienced a growth in junior golf, equipment fitting along with the plans of building a new short game facility, GRAA has been a great tool to help us find ways to improve our bottom line.”

    - Rob Clark, The Ledges of Huntsville Mountain

  • “The GRAA Boot Camp was a great experience and I learned a lot. It was great having Mike Malaska there; he really kept things interesting and was very helpful with his insight. I look forward to more educational opportunities through the GRAA.”

    - Chris Talerico, Santa Barbara Golf Club

  • “In our highly competitive market, Golf Range Magazine is one of my best sources for proven best practices and operational issues that pertain to the range.”

    - Mike Woods, PGA, Haggin Oaks Golf Complex

  • “I wanted to thank you again for allowing me the opportunity to attend the GRAA Boot Camp. The event was very well organized and the learning opportunities were tremendous!”

    - Paul Vasquez, Muroc Lake Golf Course

  • “The GRAA is a great resource for our business. It is a vehicle through which we can stay relevant, keep up with the latest and greatest and assist in running a top-notch operation.”

    - David Beltre, Chelsea Piers

  • “I love to read the GRAA best practices and articles. New ways to do things or something a little different is hard to think of when we are all consumed in our own facilities. I also like that GRAA has incorporated videos, which is even more descriptive and love to see the visual aspect.”

    - Shawn Cox, The Grand Golf Club

  • “The GRAA has been an outstanding resource for not only Fox Hollow training center, but the three other ranges in our golf system. Golf Range Magazine keeps us on the leading edge of industry best practices across the country.”

    - Mike Messina, Fox Hollow Driving Range

  • “The GRAA Boot Camp at Haggin Oaks was a great opportunity to brainstorm with fellow professionals and to get some fresh ideas to try at my facility!”

    - Keith Lyford, Old Greenwood

  • “The GRAA staff was great at keeping on track and initiating discussion at the recent GRAA Boot Camp at Trump National – Los Angeles. There was way more interaction than I have seen at past educational seminars. Keep up the good work!”

    - Chris Talerico, Santa Barbara Golf Club

  • “The GRAA Boot Camp program is excellent. I will be looking forward to the next one!”

    - Tom Burley, Indian Wells Golf Resort

  • “It’s a pretty awesome publication that the GRAA has. Hats off to Rick Summers and his wonderful staff. The content is always great and relevant. I’m currently starting to implement some of the ideas I’ve seen in the magazine and emails.”

    - Greg Mason, Waverly Municipal Golf Course

  • “More than anything, the GRAA has provided me new ideas and ways to help people play better golf and enjoy the game more. The videos and articles in Golf Range Magazine often give me a different view on a training aid or fresh perspective on a drill/exercise that I may not have used for some time.”

    - Andy Hilts, GolfTec

  • “Every PGA Professional should have a chance to attend a GRAA Boot Camp!”

    - Will Reilly, Royal Palm Beach Golf Academy

  • “I was fortunate to attend the recent GRAA Boot Camp at Fiddler’s Elbow. Hearing Stephen Kay present and to be so engaging concerning practice facility design and me being able to talk to other operators, to learn what is working for them, were both truly valuable.”

    - Bob Issler, Tom’s River Golf Center

  • “GRAA allows me see what my peers are up to and that really helps me come up with new ideas for our practice areas and teaching programs.”

    - Steve Dresser, Steve Dresser Golf Academy

  • “Loved the exchange of ideas at the GRAA boot camp. The GRAA staff kept the interest level high.”

    - Mimi Brown, Brown Golf Management

  • “The GRAA is not just for driving ranges! Our golf courses benefit tremendously from our relationship with the GRAA. They provide us a wealth of knowledgeable resources in all facets of our operations from food & beverage to golf course maintenance and everywhere in between.”

    - Carl Filipowicz, Traditional Golf Properties

  • “The GRAA is great to work with because their goal truly is to help get, and keep, people interested in the game of golf. The association is very adamant about helping to promote the best facilities and instructors who do that!”

    - Scott Hogan, Scott Hogan Golf

  • “I am very supportive and appreciative of the GRAA’s efforts to emphasize golf ranges in every capacity. This organization has a huge potential to greatly benefit operators and PGA members.”

    - Joel Weitz, Vitense Golfland

  • “I love to read the GRAA best practices and articles. New ways to do things or something a little different is hard to think of when we are all consumed in our own facilities. I also like that GRAA has incorporated videos, which is even more descriptive and love to see the visual aspect.”

    - Shawn Cox, The Grand Golf Club

  • “The GRAA has been tremendous for our practice range and golf club. It is our go to resource for creative ideas, promotions and vendor referrals.”

    - Stephen Clancy, Granite Links Golf Club

  • “I have to say thanks to the GRAA for hosting their Boot Camps. Great agenda and excellent program!”

    - Patrick Casey, Brentwood Country Club of Los Angeles

  • “The GRAA certainly acts as a resource and avenue to research great ideas from leading industry professionals.”

    - Chad Fleming, TPC Jasna Polana

  • “The GRAA best practices have been fun to read and always creative. Holding outings on the wedge range and hosting a demo day for women are just two ideas we have implemented.”

    - Mike Barge, Hazeltine National Golf Club

  • “It was very exciting to be able to host a GRAA Boot Camp at our facility. Having taught at one the previous year, I knew it would be a very professionally run event attracting golf professionals from the area. The GRAA has really created a nice traveling product that is a must-attend if in your area!”

    - Nicole Weller, The Landings Club

  • “I am very supportive and appreciate of your efforts to emphasize golf ranges in every capacity. The GRAA has huge potential to greatly benefit operators and PGA members.”

    - Joel Weitz, Vitense Golfland

  • “We can be an isolated industry when we are in the midst of our busy seasons. As a GRAA member, we appreciate the connection to others in our industry that the magazine and best practices provide.”

    - Rick and Patty Kline, Sittler Golf Center

  • “As a three-time winner of the GRAA Top 50 Ranges, Red Ledges has received the positive recognition as one of the top private golf facilities in the state of Utah. This notoriety has brought numerous new golfing members and golf school students to Red Ledges, which has significantly increased operational revenues.”

    - Jon Paupore, Red Ledges

  • “Having the opportunity to share my best practices’ with the GRAA community has encouraged great feedback from my peers that I have used to further enhance my own programs. It is important for professionals to share their innovative ideas to continue growing the game.”

    - Scott Shapin, Kenwood Golf & Country Club

  • “I support the GRAA in their Boot Camps, as well as all other opportunities to participate. Why? Because they do a tremendous job of recognizing the many deserving golf teachers across the country.”

    - Dana Rader, Dana Rader Golf School

  • “I took away several ideas from the GRAA Boot Camp at Kinloch that I think will help enhance my business. Thought the ideas were good and learned a lot from others doing things differently. Loved exchanging ideas with different operators.”

    - Jay Perkins, Bel Air Golf Center

  • “The exchange of ideas at with other PGA professionals at the Mistwood GRAA Boot Camp and the practice facility design presentation were awesome and terrific. Great job!”

    - Ed Stevenson, Oak Meadows Golf Club

  • “Being recognized as one of the GRAA Top 50 Private Ranges in the country helped our membership grow to a full 300 golf members. We look forward to gathering more ideas in the future from the GRAA, and continuing to improve our golf facilities and the service to our membership.”

    - Dave Bahr, Maketewah Country Club

  • “Since being named one of GRAA’s Top 50 Growth of the Game Teaching Professionals my lesson book has exploded! I’m as busy as I can be. Thank you for this honor.”

    - Mike Richards, Mike Richards Golf Academy

  • “The GRAA Boot Camp was outstanding! Seeing the junior golfer so entertained by Nicole Weller was exciting to watch and good to see people like Patrick and Ryan of the GRAA willing to find the challenges that we face in the business.”

    - Lee Puddlefoot, Olde Hickory Golf and Country Club

  • “The GRAA is an amazing resource for all phases of golf. Their association encourages golf professionals and facility operators to get excited about utilizing our range to grow this great game. The GRAA’s information is extremely helpful and relevant in today’s world of golf.”

    - Kathy Gildersleeve-Jensen, Jensen Lindebald Impact Golf Academy

  • “The GRAA Boot Camp was awesome! Great chance to meet and share with some of the best in the business! Keep it up.”

    - Jason Sedan, Orchid Island Golf & Beach Club

  • “The sharing of ideas from both the GRAA Boot Camps and Golf Range Magazine is excellent! In a challenging economy, with golf being down not only in rounds played, but equipment and apparel sales, we need to rely on each other to continue to drive ideas for our patrons, customers, and members.”

    - Dan Baker, Golf Galaxy

  • “The GRAA and its products provide me with a wealth of knowledge. As a teaching professional, the coverage the GRAA gives to instruction is invaluable to me, providing me with ideas and best practices from some of the best instructors in the country!”

    - Lou Guzzi, PGA, Lou Guzzi Golf Academy

  • “We pride ourselves and work very hard to maintain and grow our facility. It is always nice to be rewarded for our work, especially from a well respected and leading industry organization such as the GRAA.”

    - Phil Scally Jr., Scally’s Golf Center

  • “Thanks so much for an informative GRAA boot camp. I can’t wait to do it again.”

    - Marty Stumpf, Farmer Brown’s Golf Center

  • “Being involved with the GRAA is one of the best business decisions I have made. It helps me keep up-to-date with the latest information that is going on in the industry. I highly recommend you get involved.”

    - Rick Grayson, Rivercut Golf Course

  • “The past two years Liberty National has been given the honor of a GRAA Top 50 Golf Range. This is something we are very proud of and would like to thank GRAA for inspiring us to continue to improve our range operation through best practices and keeping us updated on industry trends. Thank you GRAA!”

    - Dan Schleichart, Liberty National

  • “Dulles Golf Center and the Chuck Will Golf Academy have had a long standing, positive relationship with the GRAA. Through seminars, Golf Range Magazine, and Best Practices, we have gained valuable information and ideas that not only improve our facility, but directly impact our bottom line!”

    - Chuck Will, Dulles Golf Center

  • “We have been very happy with our relationship with the GRAA. I read much of Golf Range Magazine each month and I archive the ‘Best Practices’ so that when we are looking at something new I can go back and see if someone has already had that experience. Having that information readily at hand is very valuable.”

    - Danny Elkins, Georgia Golf Center

  • “The GRAA Boot Camp was great and I feel fortunate to have the opportunity to attend. Many best practices shared by experts at other facilities can only help to improve revenue and profitability at my facility. Even just implementing one idea learned from the GRAA Boot Camp makes it well worth attending.”

    - Joel Weitz, Vitense Golfland

GRAA News, Press Releases

January 22, 2018

Titleist Introduces New Vokey Design SM7 Wedges

Fairhaven, Massachusetts – Master Craftsman Bob Vokey and his pioneering R&D team continue to shape the future of wedge design with the introduction of the new Titleist Vokey Design Spin Milled 7 wedges. Available in golf shops worldwide beginning March 9, new Vokey SM7 wedges provide all golfers the opportunity for a better, more confident short game through unmatched craftsmanship, technology and performance.

Vokey’s prior generation SM6 models ushered in a new era of wedge innovation and performance with their groundbreaking Progressive Center of Gravity (CG) design. The advancements made with SM7 – already the most played wedge model on the PGA Tour, with four SM7’s in the bag of Jordan Spieth – further widen the performance gap between a Vokey and all other wedges.

Improving in all three areas of wedge performance, new SM7 models provide increased shot versatility with expanded fitting options, improved distance and trajectory control and more spin through the following key advancements:

• The fastest way to a better short game is through a wedge fitting. Developed through his collaboration with the world’s best shot makers, Bob’s six tour-proven sole grindsF, S, M, K, L and the new D grind – allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions.

F Grind: Full sole designed primarily for full swings and shots hit with a square face. For that reason, F is the only grind available in the 46º-52º models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour.

–  S Grind: Designed based on feedback from Steve Stricker, the S is best for square faced shots with a touch more versatility than the F Grind. Simple mechanics are best with this wedge.

M Grind: Voke’s favorite, the M grind is designed for players that like to rotate the club face open and shut to manufacture shots around the green.

D Grind: The player’s high bounce wedge, the new D Grind offers high measured bounce with the crescent shape of the M Grind for shot making versatility.

K Grind: The highest bounce wedge in the lineup, the K Grind is the ultimate bunker club and the most forgiving wedge in the lineup for all shots.

L Grind: The L Grind features a narrow crescent shape allowing maximum green side versatility, but it is the least forgiving wedge in the lineup.

Vokey SM7 offers the game’s most complete selection of lofts, bounces and grinds, with 23 different combinations (click here for the complete list). Golfers can learn more about custom fitting, locate a fitter and try the Vokey SM7 Wedge Selector Tool at www.vokey.com.

Finely tuned Progressive Center of Gravity locations improve trajectory and distance control while creating the best-feeling Vokey wedges to date.

– A concept pioneered by Vokey R&D, Progressive Center of Gravity aligns the CG with the impact position of each loft to produce precise distance and trajectory control with exceptional feel. Engineered using cutting-edge CAD technology, Progressive CG is visible technology on the back of the wedge.

– Advanced testing of SM6 models showed an opportunity to enhance the CG locations within SM7. The Vokey R&D team pushed the locations even further – higher on the high lofts and lower on the low lofts – to produce more consistent performance with noticeably better feel at impact.

100% inspected Spin Milled grooves cut at even tighter tolerances deliver more spin (up to 100rpm more spin on average).

– Bob and his team identified the opportunity for an additional Spin Milled cutting process for plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw). This new method improves upon Vokey’s industry-leading groove cutting tolerances, resulting in a more precise cut by finish and more spin in the plated wedges.

– A proprietary heat treatment is applied to all Vokey Design SM7 wedges, resulting in longer lasting spin through the life of the wedge.

#1 WEDGE ON TOUR: Just two weeks following their November debut at the Shriners Hospitals for Children Open, Vokey SM7 wedges became the most played wedge model on the PGA Tour, with 123 SM7’s in play at The RSM Classic. That number grew to 183 SM7 wedges in the bags of players at last week’s CareerBuilder Challenge.

To open 2018, Patton Kizzire put a new Vokey SM7 (48.08 F) pitching wedge in play at the Sentry Tournament of Champions. The following week at the Sony Open, Kizzire added two more SM7’s (52.12 F and 56.08 M), which he used in winning the event for his second PGA Tour victory.

“One thing I know from working with tour players the last 20-plus years is that they won’t put a new wedge in play unless it’s better,” said Master Craftsman Bob Vokey. “Every time we come out with a new one, we have to prove it. I can’t tell you how many times over the last couple years players asked me and Aaron (Vokey Tour Rep Aaron Dill) how we were going to make something better than SM6. Based on how quickly guys are switching to SM7, we know we’ve done it.”

Jordan Spieth – who put four new models immediately in play (46.10 F, 52.08 F, 56.10 S, 60.04 L) – is one of more than 100 tour players around the world who have already made the switch to SM7. That list also includes Jimmy Walker (46.10 F, 54.08 M, 60.04 L), Bill Haas (54.10 S, 60.10 S), Webb Simpson (54.14 F, 60.10 S), Brian Harman (46.10 F, 50.08 F, 54.10 S), Russell Henley (48.10 F, 54.10S, 58.08M) and Andrew “Beef” Johnston (46.10 F, 50.08 F, 54.10 S, 58.10 S).

Click here for reaction from PGA Tour players already playing SM7 wedges.

NEW SM7 FINISHES: New SM7 wedges are available in three finishes (Tour Chrome, Brushed Steel and Jet Black). Tour Chrome retains its popular bright chrome finish. The darker Brushed Steel finish is richer and slightly more polished when compared to the Steel Gray offered in SM6, while maintaining a non-glare finish in the playing position. The raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received on tour by Vokey Tour Rep Aaron Dill.

ADVANCED PERSONALIZATION AND CUSTOM OPTIONS: SM7 wedges can be custom ordered with a wide range of specifications and personalization, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill. For a complete list of personalization and custom options, visit Vokey.com.

AVAILABILITY: Vokey Design SM7 wedges are available in golf shops beginning March 9. $149 MAP.

 VOKEY SM7 ON YOUTUBE:
– New Vokey Design SM7 Wedges: https://youtu.be/k3U_ZJDg0AY
SM7 Technology | Progressive Center of Gravity: https://youtu.be/eojP4MLsE3k
– SM7 Technology | 6 Tour-Proven Grinds: https://youtu.be/Suv3Go4NM4I
– SM7 Technology | Spin Milled Grooves: https://youtu.be/8pHSA5dYslw

ON THE WEB: http://www.vokey.com/

CONTACT: Eric Soderstrom, Manager of Communications (508.979.3028; eric_soderstrom@acushnetgolf.com)

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