-Press Release, Watkinsville, Ga.

New for 2013, Tifosi’s Clarion Lens eyewear collection not only looks striking, it also performs. The high quality lenses feature consistent color to eliminate lens distortion, are hydrophobic so water and sweat roll off, and filter a high level of blue light, sharpening contrast. The reflective properties cut glare and the lenses shield the eyes with 100% protection from UVA/UVB rays. All have hydrophilic rubber pads on adjustable nose and ear pieces for a custom, non-slip fit.

In the collection, there are 3 different reflective lens colors: Clarion Blue, Clarion Purple and Clarion Red. All models are interchangeable and come with an additional GT (Golf/Tennis) and EC (Extreme Contrast) lens.

Models in the collection include:
• ALL NEW Podium XC – Clarion Blue or Clarion Purple lens, MSRP $79.95
• Podium – Clarion Red lens, MSRP $79.95
• Velocé – Clarion Blue lens, MSRP $69.95

All Tifosi eyewear* comes with a cleaning bag and zippered protective case.
Tifosi products are available at over 5,000 retail locations in 38 countries, as well as online at dozens of e-tailers. Tifosi Optics, Inc. was founded in 2003 and has become a leading manufacturer of technologically advanced, value-oriented sports eyewear. www.tifosioptics.com.

**except children’s eyewear models