TaylorMade Golf Company, makers of the No. 1 driver in golf*, announced today the launch of their standalone analytics platform, myRoundProTM, designed to enhance the golfer’s performance and overall experience through the use of statistics and analytics such as Strokes Gained, which has quickly become one of the sport’s most valuable statistical barometers.
This launch follows the company’s prior collaboration announcement with technology industry leader, Microsoft®, in conjunction with the brand’s Band wearable device and Health application. Already, the industry-first partnership has provided golfers of all skill levels with extraordinary shot tracking and analysis capabilities. This collaboration is further enhanced today with TaylorMade’s official launch of myRoundPro.
“Golf is a decidedly technical game and every little advantage helps,” said John Gonsalves, TaylorMade’s Vice President of Direct to Consumer & Digital. “We are extremely proud to offer players of all abilities an in-depth analytics platform in myRoundPro. At TaylorMade, innovation is the genesis of everything we do, which goes beyond our equipment. myRoundPro is truly an extension of our desire to enhance the game of golf in every way.”
Once players’ rounds of golf are complete using the Microsoft Band and Microsoft Health app, they can sync their round with their myRoundPro account to view classical statistics such as fairways hit, greens in regulation, sand saves and putts per round. Even further detailed analytics come in the form of dispersion charts, shot records viewed on individual maps of every hole played, Strokes Gained in driving, approach shots, putting and more.
myRoundPro uses the statistical analysis measurement commonly known as “Strokes Gained”, which was developed by Columbia Business School professor and author, Mark Broadie. TaylorMade’s platform enables golfers to monitor and track their performance and statistics against a professional tour player or scratch golfer benchmark. Strokes Gained also allows the golfer to identify specific areas of their game that are affecting their performance.
Strokes Gained is a new metric that has taken the golf’s top professional tour by storm. Utilizing data from millions of shots during professional golf rounds and thousands of amateur rounds, Broadie has created a baseline to enable golfers to assess how they perform in all aspects of their game (from 1ft to 600 yards) in comparison to other golfers. Strokes Gained enables the golfer to identify what specific areas of their game are affecting their performance. Strokes Gained calculations take into account the average number of shots for a professional or amateur golfer to get down from a given starting distance and starting lie condition and the average number of shots to get down from a given end distance and end lie condition.
Although golfers can manually create a round of golf in TaylorMade’s myRoundPro web platform, the best experience is had when paired with a Microsoft Band and its GPS tracking capabilities. Once the user is connected to both platforms any previous or future rounds played using the Microsoft Band will sync seamlessly to TaylorMade’s myRoundPro.
myRoundPro is optimized for desktop, laptop and tablet computers and for use on mobile devices. Golfers are encouraged to create an account at www.myroundpro.com.
*#1 Driver in Golf claim based on combined 2014 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 53,000 employees and generated sales of EUR 14.5 billion in 2014.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
For more information or additional assets, contact:
TaylorMade Golf Global Communications