• “Being recognized as one of the GRAA Top 50 Private Ranges in the country helped our membership grow to a full 300 golf members. We look forward to gathering more ideas in the future from the GRAA, and continuing to improve our golf facilities and the service to our membership.”

    - Dave Bahr, Maketewah Country Club

  • “The past two years Liberty National has been given the honor of a GRAA Top 50 Golf Range. This is something we are very proud of and would like to thank GRAA for inspiring us to continue to improve our range operation through best practices and keeping us updated on industry trends. Thank you GRAA!”

    - Dan Schleichart, Liberty National

  • “Outstanding event! Meeting all of the astute fellow professionals and the private session the first evening with Lester George were the highlights of a great GRAA Boot Camp at Kinloch.”

    - Kevin Lovell, Winton Country Club

  • “The GRAA staff was great at keeping on track and initiating discussion at the recent GRAA Boot Camp at Trump National – Los Angeles. There was way more interaction than I have seen at past educational seminars. Keep up the good work!”

    - Chris Talerico, Santa Barbara Golf Club

  • “The GRAA best practices have been fun to read and always creative. Holding outings on the wedge range and hosting a demo day for women are just two ideas we have implemented.”

    - Mike Barge, Hazeltine National Golf Club

  • “The GRAA’s Golf Range Magazine and Best Practice e-mails do an unbelievable job portraying how to grow the game and take instruction to the next level.”

    - Michael Haywood, PGA, Tucson C.C.

  • “I support the GRAA in their Boot Camps, as well as all other opportunities to participate. Why? Because they do a tremendous job of recognizing the many deserving golf teachers across the country.”

    - Dana Rader, Dana Rader Golf School

  • “The GRAA is a great resource for any driving range (stand alone, public, private or resort) to use for networking and operational information. Golf Range Magazine and the Best Practices are invaluable products that provide proven ideas that can help all facilities use the range to drive revenue and grow the game!”

    - Greg Mason, Waverly Municipal Golf Course

  • “I have been using Golf Range Magazine to help me stay current and to learn about trends in the industry. I have found the articles particularly useful in learning about what others have done to stay ahead of the curve. They have also given me ideas on what I can do to make our facility better. Thank you for making us all better.”

    - Dale Abraham, Desert Mountain Club

  • “The GRAA boot camp I attended was informal, and educational. Learning from PGA National Teacher of the Year, Lou Guzzi, was a valuable experience. Definitely helped me improve as an instructor and the bottom line of my facility!”

    - Jason Blonder, Ash Brook Golf Course

  • “The exchange of ideas at with other PGA professionals at the Mistwood GRAA Boot Camp and the practice facility design presentation were awesome and terrific. Great job!”

    - Ed Stevenson, Oak Meadows Golf Club

  • “Thanks so much for an informative GRAA boot camp. I can’t wait to do it again.”

    - Marty Stumpf, Farmer Brown’s Golf Center

  • Golf Range Magazine, GRAA Best Practices and Boot Camp are all great ways to pick up new ideas that have been successful at other facilities in order to enhance my operation. Everything I’ve seen the GRAA do is a home run!”

    - Brian Varsey, Ocean Reef Club

  • “I love to read the GRAA best practices and articles. New ways to do things or something a little different is hard to think of when we are all consumed in our own facilities. I also like that GRAA has incorporated videos, which is even more descriptive and love to see the visual aspect.”

    - Shawn Cox, The Grand Golf Club

  • “Taking ideas that have been presented by Golf Range Magazine and GRAA best practices, then customizing those ideas to fit our facility has been so beneficial to Pine Meadow. My advice, read the magazine, read the GRAA best practices, you just never know where they may take you or your staff.”

    - Dennis Johnsen, Pine Meadow Golf Club

  • “The GRAA is not just for driving ranges! Our golf courses benefit tremendously from our relationship with the GRAA. They provide us a wealth of knowledgeable resources in all facets of our operations from food & beverage to golf course maintenance and everywhere in between.”

    - Carl Filipowicz, Traditional Golf Properties

  • “I really enjoy using the GRAA as a resource for my golf operations. From the best practices to equipment reviews, I can always count on the GRAA to help improve on what we do.”

    - Don Hurter, Castle Pines Golf Club

  • “The recent GRAA Boot Camp was upbeat and informative. It was wonderful to hear great speakers like Lou Guzzi and Stephen Kay. I left the Boot Camp with more ideas than expected and will definitely attend another.”

    - Sean Driscoll, Big Swing Golf Center

  • “Our association with the GRAA goes back several years now. In that time, Shadow Ridge Country Club has been recognized as the region’s leader in practice area and driving range development. We really enjoy your ‘best practices’ features.”

    - Gary Gabrielson, Shadow Ridge Country Club

  • “I love to read the GRAA best practices and articles. New ways to do things or something a little different is hard to think of when we are all consumed in our own facilities. I also like that GRAA has incorporated videos, which is even more descriptive and love to see the visual aspect.”

    - Shawn Cox, The Grand Golf Club

  • “We pride ourselves and work very hard to maintain and grow our facility. It is always nice to be rewarded for our work, especially from a well respected and leading industry organization such as the GRAA.”

    - Phil Scally Jr., Scally’s Golf Center

  • “The GRAA has been tremendous for our practice range and golf club. It is our go to resource for creative ideas, promotions and vendor referrals.”

    - Stephen Clancy, Granite Links Golf Club

  • “The GRAA Boot Camp was outstanding! Seeing the junior golfer so entertained by Nicole Weller was exciting to watch and good to see people like Patrick and Ryan of the GRAA willing to find the challenges that we face in the business.”

    - Lee Puddlefoot, Olde Hickory Golf and Country Club

  • “The GRAA is an amazing resource for all phases of golf. Their association encourages golf professionals and facility operators to get excited about utilizing our range to grow this great game. The GRAA’s information is extremely helpful and relevant in today’s world of golf.”

    - Kathy Gildersleeve-Jensen, Jensen Lindebald Impact Golf Academy

  • “The GRAA Boot Camp at Haggin Oaks was a great opportunity to brainstorm with fellow professionals and to get some fresh ideas to try at my facility!”

    - Keith Lyford, Old Greenwood

  • “The GRAA Boot Camp was great and I feel fortunate to have the opportunity to attend. Many best practices shared by experts at other facilities can only help to improve revenue and profitability at my facility. Even just implementing one idea learned from the GRAA Boot Camp makes it well worth attending.”

    - Joel Weitz, Vitense Golfland

  • “Always great to hear ideas from the industries best. Great GRAA Boot Camp at Fiddler’s Elbow.”

    - Doug Holub, Fairchild Wheeler Golf Course

  • “The GRAA provides valuable industry information from the top teachers in the game on player development and programming. My bottom line has been directly impacted from the information provided.”

    - Jim Estes, Olney Golf Park

  • “Dancing Rabbit Golf Club greatly values our relationship with the GRAA and is very proud of the recognition we have received. The GRAA helps all facilities to offer and show the best ideas, amenities and services possible for all golfers to enjoy.”

    - Mark Powell, Dancing Rabbit Golf Club

  • “The GRAA certainly acts as a resource and avenue to research great ideas from leading industry professionals.”

    - Chad Fleming, TPC Jasna Polana

  • “The GRAA is great to work with because their goal truly is to help get, and keep, people interested in the game of golf. The association is very adamant about helping to promote the best facilities and instructors who do that!”

    - Scott Hogan, Scott Hogan Golf

  • “The GRAA has been an outstanding resource for not only Fox Hollow training center, but the three other ranges in our golf system. Golf Range Magazine keeps us on the leading edge of industry best practices across the country.”

    - Mike Messina, Fox Hollow Driving Range

  • “I have to say thanks to the GRAA for hosting their Boot Camps. Great agenda and excellent program!”

    - Patrick Casey, Brentwood Country Club of Los Angeles

  • “The GRAA Boot Camp was a great experience and I learned a lot. It was great having Mike Malaska there; he really kept things interesting and was very helpful with his insight. I look forward to more educational opportunities through the GRAA.”

    - Chris Talerico, Santa Barbara Golf Club

  • “Having experienced a growth in junior golf, equipment fitting along with the plans of building a new short game facility, GRAA has been a great tool to help us find ways to improve our bottom line.”

    - Rob Clark, The Ledges of Huntsville Mountain

  • “I actually learned something when I attended the GRAA Boot Camp, which is not always the case with those type of events. I was able to take away few ideas from the facilitators, and watching Keith Lyford reconfirmed that I am teaching the correct way to improve my students quickly.”

    - Phil Green, Home On The Range

  • “Being involved with the GRAA is one of the best business decisions I have made. It helps me keep up-to-date with the latest information that is going on in the industry. I highly recommend you get involved.”

    - Rick Grayson, Rivercut Golf Course

  • “Dulles Golf Center and the Chuck Will Golf Academy have had a long standing, positive relationship with the GRAA. Through seminars, Golf Range Magazine, and Best Practices, we have gained valuable information and ideas that not only improve our facility, but directly impact our bottom line!”

    - Chuck Will, Dulles Golf Center

  • “Having the opportunity to share my best practices’ with the GRAA community has encouraged great feedback from my peers that I have used to further enhance my own programs. It is important for professionals to share their innovative ideas to continue growing the game.”

    - Scott Shapin, Kenwood Golf & Country Club

  • “GRAA best practices provide new and exciting ideas that we may be able to incorporate at TopGolf. Even if it’s not something that can be directly implemented at TopGolf, it tends to stimulate thinking towards related items that may be used at our facilities.”

    - Mark Caster, TopGolf

  • “In our highly competitive market, Golf Range Magazine is one of my best sources for proven best practices and operational issues that pertain to the range.”

    - Mike Woods, Haggin Oaks Golf Complex

  • “I am very supportive and appreciate of your efforts to emphasize golf ranges in every capacity. The GRAA has huge potential to greatly benefit operators and PGA members.”

    - Joel Weitz, Vitense Golfland

  • “The GRAA Boot Camp was awesome! Great chance to meet and share with some of the best in the business! Keep it up.”

    - Jason Sedan, Orchid Island Golf & Beach Club

  • “It was very exciting to be able to host a GRAA Boot Camp at our facility. Having taught at one the previous year, I knew it would be a very professionally run event attracting golf professionals from the area. The GRAA has really created a nice traveling product that is a must-attend if in your area!”

    - Nicole Weller, The Landings Club

  • “The GRAA Boot Camp program is excellent. I will be looking forward to the next one!”

    - Tom Burley, Indian Wells Golf Resort

  • “The GRAA provides great information and covers a broad spectrum of topics to help me grow my business! I’ve kept in touch with many professionals I met at the Boot Camp, and have continually shared ideas.”

    - Brad Latimer, Smiley’s Golf and Learning Center

  • “I always enjoy your Best Practices emails as they are chock filled with much, valuable information. Keep them coming!”

    - Judy Alvarez, The Florida Club

  • “I got some great ideas from the GRAA Boot Camp, which got me thinking of different ways to implement programs at my facility.”

    - Fred Glass, Neshanic Valley Golf Course

  • “I read GRAA Best Practices and Golf Range Magazine. After reading the topics, I apply the practices that make sense for my operation and modify them to meet the needs of my customers. These have had a positive impact on my business.”

    - Rob Sedorcek, Country Club of St. Albans

  • “The golf architect talk at the GRAA Boot Camp was very eye opening! Great ideas to take back right away!”

    - Alan Manley, Augusta Technical College

  • “Every PGA Professional should have a chance to attend a GRAA Boot Camp!”

    - Will Reilly, Royal Palm Beach Golf Academy

  • “I wanted to thank you again for allowing me the opportunity to attend the GRAA Boot Camp. The event was very well organized and the learning opportunities were tremendous!”

    - Paul Vasquez, Muroc Lake Golf Course

  • “We can be an isolated industry when we are in the midst of our busy seasons. As a GRAA member, we appreciate the connection to others in our industry that Golf Range Magazine and the GRAA Best Practices provide.”

    - Rick Kline, PGA, Sittler Golf Center

  • “I took away several ideas from the GRAA Boot Camp at Kinloch that I think will help enhance my business. Thought the ideas were good and learned a lot from others doing things differently. Loved exchanging ideas with different operators.”

    - Jay Perkins, Bel Air Golf Center

  • “Loved the exchange of ideas at the GRAA boot camp. The GRAA staff kept the interest level high.”

    - Mimi Brown, Brown Golf Management

  • “The GRAA and its products provide me with a wealth of knowledge. As a teaching professional, the coverage the GRAA gives to instruction is invaluable to me, providing me with ideas and best practices from some of the best instructors in the country!”

    - Lou Guzzi, PGA, Lou Guzzi Golf Academy

  • “Being a part of the Golf Range Association of America has given me the opportunity to network with fellow PGA Professionals who share the same passion for growing the game of golf.”

    - Adam Smith, Salisbury Country Club

  • “I am very supportive and appreciative of the GRAA’s efforts to emphasize golf ranges in every capacity. This organization has a huge potential to greatly benefit operators and PGA members.”

    - Joel Weitz, Vitense Golfland

  • “In our highly competitive market, Golf Range Magazine is one of my best sources for proven best practices and operational issues that pertain to the range.”

    - Mike Woods, PGA, Haggin Oaks Golf Complex

  • “The GRAA Boot Camp is a very good networking experience. Meeting and building relationships with the sponsors is very beneficial. I have connected with PowerTee and now have an installation in Minnesota — A very good ‘win-win situation’ if notfor the Boot Camp at TPC Twin Cities.”

    - Jim Deutsch, University of St. Thomas

  • “More than anything, the GRAA has provided me new ideas and ways to help people play better golf and enjoy the game more. The videos and articles in Golf Range Magazine often give me a different view on a training aid or fresh perspective on a drill/exercise that I may not have used for some time.”

    - Andy Hilts, GolfTec

  • “We have been very happy with our relationship with the GRAA. I read much of Golf Range Magazine each month and I archive the ‘Best Practices’ so that when we are looking at something new I can go back and see if someone has already had that experience. Having that information readily at hand is very valuable.”

    - Danny Elkins, Georgia Golf Center

  • “Thank you for bringing your GRAA Boot Camp to NJ – it was terrific! We got a lot of new ideas.”

    - Sue Delaney, Basking Ridge Country Club

  • “The sharing of ideas from both the GRAA Boot Camps and Golf Range Magazine is excellent! In a challenging economy, with golf being down not only in rounds played, but equipment and apparel sales, we need to rely on each other to continue to drive ideas for our patrons, customers, and members.”

    - Dan Baker, Golf Galaxy

  • “We can be an isolated industry when we are in the midst of our busy seasons. As a GRAA member, we appreciate the connection to others in our industry that the magazine and best practices provide.”

    - Rick and Patty Kline, Sittler Golf Center

  • “I was fortunate to attend the recent GRAA Boot Camp at Fiddler’s Elbow. Hearing Stephen Kay present and to be so engaging concerning practice facility design and me being able to talk to other operators, to learn what is working for them, were both truly valuable.”

    - Bob Issler, Tom’s River Golf Center

  • “As a three-time winner of the GRAA Top 50 Ranges, Red Ledges has received the positive recognition as one of the top private golf facilities in the state of Utah. This notoriety has brought numerous new golfing members and golf school students to Red Ledges, which has significantly increased operational revenues.”

    - Jon Paupore, Red Ledges

  • “GRAA allows me see what my peers are up to and that really helps me come up with new ideas for our practice areas and teaching programs.”

    - Steve Dresser, Steve Dresser Golf Academy

  • “Golf Range Magazine has been a great resource for me and our facility to keep us up to speed on GRAA Best Practices and what is happening in the golf industry. I look forward to each issue to see what nugget of information will be helpful to our operation.”

    - Tiffany Faucette, 1757 Golf Academy

  • “GRAA Boot Camps are a wonderful forum for professionals to gather and get new information and exchange ideas that can make us better professionals and operators. The value of these events is immeasurable.”

    - Bill Abrams, Balmoral Woods

  • “The GRAA is a great resource for our business. It is a vehicle through which we can stay relevant, keep up with the latest and greatest and assist in running a top-notch operation.”

    - David Beltre, Chelsea Piers

  • “It’s a pretty awesome publication that the GRAA has. Hats off to Rick Summers and his wonderful staff. The content is always great and relevant. I’m currently starting to implement some of the ideas I’ve seen in the magazine and emails.”

    - Greg Mason, Waverly Municipal Golf Course

  • “Since being named one of GRAA’s Top 50 Growth of the Game Teaching Professionals my lesson book has exploded! I’m as busy as I can be. Thank you for this honor.”

    - Mike Richards, Mike Richards Golf Academy

Uncategorized

January 2, 2018

TaylorMade Golf Introduces New M3 and M4 Irons

Carlsbad, California — TaylorMade Golf, the industry leader in iron innovation and technology, welcomes two new iron sets into the expanded and re-engineered M Irons Family for 2018. M3 and M4 irons build upon the remarkable successes of their ’17 predecessors (M1 and M2 irons), taking new leaps in performance with the introduction of its new RIBCOR technology. RIBCOR technology provides a new internal support system designed specifically for M3 and M4 that works in synergy with TaylorMade’s proven Face Slot Technology™ to achieve increased ballspeed across the entire face, further enhancing distance and tightening dispersion while also reducing vibrations to significantly improve sound and feel.

The Science of RIBCOR

When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at the impact point on the face is lost energy. By strategically stiffening the structure of the iron head, RIBCOR technology greatly reduces energy loss, especially on mishits.

RIBCOR technology works in conjunction with Face Slots to stiffen the area outside the scoreline area while retaining flexibility and COR in the area inside the Face Slots. When these proprietary TaylorMade technologies are implemented simultaneously, the performance benefits are amplified. The outer structure of the iron remains stiff, while the face remains free to flex during impact— enhancing energy transfer that leads to increased ball speed.

By efficiently focusing impact energy directly back to the ball, off-center hits see higher ballspeeds, more carry distance and improved dispersion. RIBCOR technology also allows for placement of additional mass in the heel and toe areas of the head, resulting in significantly higher moment of inertia (MOI) than the corresponding 2017 irons. This combination of benefits provides irons with RIBCOR technology a substantial increase in overall forgiveness.

M4 Irons: Straight Distance with Incredible Forgiveness

The new M4 irons offer players increased distance, forgiveness, and feel. The new M4 irons push the boundary of COR limit, providing the maximum possible ballspeed off the face. To achieve M4’s crisp sound and feel, TaylorMade’s new RIBCOR internal ribbing structure works to stiffen the iron body while imparting maximum energy to the ball during impact. Additionally, a multi-material damping badge works in tandem with the RIBCOR technology to efficiently dampen undesirable vibrations during impact, producing major improvements in sound and feel.

M4 irons (4-7) utilize proven TaylorMade technologies made popular with previous models of the company’s irons, including Face Slots and Speed Pocket™, as well as a new, redesigned off-center Inverted Cone Technology (which is also found in the M3 irons). Each technology has been individually optimized specifically for M4 to deliver incredible distance and forgiveness. Additional technologies in the M4 include a Fluted Hosel 2.0, an ultra-thin 1mm topline along with the company’s thinnest-ever leading edge.

With forgiveness being a significant focus of M4 irons’ engineering process, TaylorMade went to great lengths to achieve its high-MOI design. Optimized mass distribution (toward the heel and toe) resulted in a high resistance to twisting of the head during an off-center impact, which translates to preserved ballspeeds and improved forgiveness across the face. With high-MOI head designs (24% higher than ’17 M2), M4 achieves faster ballspeeds, giving the iron more distance across the face and offering optimal forgiveness for any player.

Specifications, Pricing and Availability

Available at retail on February 16, 2018, M4 irons ($899 steel; $999 graphite) will be offered in 4-iron through LW. Players will have a choice of the KBS MAX 85 steel shafts (S, R) and Fujikura ATMOS graphite shafts (7S, 6R, 5A) in addition to numerous additional custom shaft options. All M4 irons are equipped stock with a TM Dual Feel grip.

M3 Irons: Straight Distance for the Discerning Golfer

M3 irons answer the challenge of creating an iron that delivers distance, while retaining accuracy and workability in a more appealing, compact head shape preferred by better players. Housed within the smaller design of the M3 iron, RIBCOR technology works to protect ballspeeds, which improves overall accuracy and increases forgiveness across the clubface, specifically on off-center impacts.

Similar to the M4 irons, the M3 irons push the legal limit of COR to maximize the legal ballspeed across the clubface. TaylorMade engineers were able to accomplish this by incorporating new technologies, including RIBCOR, which stiffens the iron’s body to impart maximum energy to the ball during impact. Additionally, a multi-material damping badge works in tandem with the RIBCOR technology to efficiently dampen undesirable vibrations during impact, providing a clean, crisp sound and feel.

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15 grams of high-density Tungsten have been added to the sole of the M3 irons, which allowed engineers to create the more compact head shape while still maintaining desired mass properties in a high-performing iron – low center of gravity and high MOI.

Each M3 iron (3-7) also incorporates many of the same proven technologies as the M4 irons: Face Slots, Speed Pocket and a redesigned off-center Inverted Cone — all optimized specifically for the M3 to provide players with distance, height, forgiveness and straightness. Additional technologies in the M3 include a 180° Fluted Hosel, a 360° Undercut and individually sized tungsten weights to locate head CG for optimal launch and ballspeed.

With M3, TaylorMade also appeals to the eye of the low-to-mid-handicap golfer with a refined, confidence-inspiring shape. Featuring a thinner topline than last year’s M1 and a straighter leading edge for a cleaner address view, M3 delivers powerful, high-MOI performance that boasts shot-shaping ability not typically found in game-improvement irons. M3 irons are also shaped to enhance effective bounce, which helps maintain turf interaction conditions that are suited for a wide variety of players, including higher handicaps.

Specifications, Pricing, and Availability

Available at retail on February 16, 2018, M3 irons ($999 steel; $1199 graphite) will be offered in 3-iron through SW. Players will have a choice of True Temper’s XP100 steel shafts (S300, R300) or Mitsubishi Chemical’s Tensei graphite shafts (80S / 70R) in addition to numerous additional custom shaft options. All M3 irons are equipped stock with Lamkin UTx NC grips.

For more information, please visit TaylorMadeGolf.com.

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