Following the remarkably successful launch of the AeroBurner™ Driver in January, TaylorMade Golf Company, makers of the No. 1 played driver in golf, today announced the launch of AeroBurner Irons, AeroBurner Mini Driver, AeroBurner Soft Golf Ball and AeroBurner Pro Golf Ball; products that complete the AeroBurner franchise in 2015 and deliver golfers speed, distance and power from tee to green.
An all-new product to the TaylorMade stable, AeroBurner irons follow in the footsteps of the AeroBurner metalwoods. Built for distance through speed, AeroBurner irons are designed with a new performance package to deliver unsurpassed stability and explosive distance.
Stretching the limits of innovation, the Aeroburner iron features an up-to-the-limit COR face design engineered to maximize ball speed off the clubface. A low center of gravity (CG) generates high launch and great feel throughout the set. Additionally, the high-MOI head design provides enhanced forgiveness and stability on balls hit across the clubface.
To create the ultimate distance iron, engineers have optimized loft and CG placement for consistent, powerful shot-making from any lie. Incorporating TaylorMade’s revolutionary Speed Pocket™ technology to promote higher launch angles and more ball speed, AeroBurner irons protect ball speed on shots hit low on the face for a more consistent shot on mis-hits.
Aesthetically, the AeroBurner irons feature a dark, matte head finish found most recently in the SpeedBlade irons. The darker finish reduces glare off the clubface while delivering a sleek look. A longer blade length, more offset and thicker topline give golfers an inspiring, confidence-boosting appearance at address.
“The AeroBurner iron breaks the mold of the typical distance iron and brings distance to all golfers,” said Tomo Bystedt, TaylorMade’s Director of Product Creation. “Never before has up-to-the-limit COR speed and distance been delivered in such an easy-to-play and confidence-inspiring package. Distance has now come to all golfers.”
Pricing, Options and Availability
Available at retail on Wednesday, March 18, AeroBurner irons are available in 8-piece sets and are equipped with stock REAX 88 High Launch steel shafts ($699) or AeroBurner REAX 60 graphite shafts ($799) in stiff, regular, senior or ladies flex.
AeroBurner Mini Driver
AeroBurner Mini Driver, a 253cc metalwood equipped with a 43.5” shaft, is designed to deliver even more speed and forgiveness than the SLDR Mini Driver, engineered for players who commonly drive with their 3-wood.
The Mini Driver is a new category from TaylorMade, delivering golfers 2 club options in 1; a driver alternative or a 3-wood replacement. Many of the same features engineered into the other AeroBurner metalwoods are now part of this new category. Like all of the AeroBurner metalwoods, the AeroBurner Mini Driver is “Made of Speed”.
Taking everything they’ve learned from the development of SLDR Mini Driver, engineers have taken AeroBurner Mini Driver to the next level, designing a product with a new aerodynamic shape, shallow face, raised center crown and incorporated a new hosel fin, created to maximize clubhead speed during the downswing. With emphasis placed on low-forward CG, Mini Driver delivers driver-like launch conditions off the tee with remarkable accuracy.
Additionally, similar to the entire AeroBurner metalwood family, Mini Driver features the biggest open channel Speed Pocket of any TaylorMade metalwood in company history, increasing the size of the sweet spot while reducing spin. A larger hittable face area and decreased overall size promote improved playability in a confidence-inspiring shape.
Aesthetically, engineers developed the crown of AeroBurner Mini Driver with a new matte white finish, a black PVD face and linear crown graphic, features implemented to facilitate easy, accurate face alignment. The TP model is designed with a longer hosel, flatter lie angle and more open face angle.
“The SLDR Mini Driver captivated golfers on all skill levels by delivering better 3-wood performance from the tee,” said Brian Bazzel, TaylorMade’s Senior Director of Metalwood Creation. “With AeroBurner, we’ve now designed a metalwood that delivers even more speed and forgiveness to this new, popular club type.”
Pricing, Options and Availability
Available at retail on March 27, the AeroBurner Mini Driver will be available in two models; standard and TP. Available in three loft options (12°, 14° & 16°) the standard model retails for $279 and is equipped with a lightweight Matrix Speed RUL-Z 60 shaft.
Available in two lofts, (12° & 14°) The TP model retails for $349 and is equipped with Matrix’ new Ozik White Tie 70X4 shaft.
AeroBurner Soft & AeroBurner Pro Golf Balls
Completing the AeroBurner family of products are two models of AeroBurner balls: AeroBurner Soft and AeroBurner Pro.
AeroBurner Soft, TaylorMade’s softest two-piece ball, was engineered to deliver distance with stopping power. Key to the performance of AeroBurner Soft are TaylorMade’s patented and proven technologies, including a new, softer REACT™ Core for greater ball speed on all shots for increased distance and Low-Drag Performance Aerodynamics (LDP™) 342 high-lift, low drag dimple pattern designed to launch high and sustain flight.
In designing AeroBurner Soft, TaylorMade engineers have taken design and performance cues from Project (a), one of the company’s most innovative balls ever; creating a ball with high greenside spin to help amateur players where the need it most – around the green. The amateur player generates less spin due to a swing that is less steep in delivery, thus decreasing their ability to control the ball around the green. With AeroBurner Soft, golfers have a ball that focuses on maximizing distance and offering high greenside spin at an affordable price point.
“AeroBurner Soft combines the speed and distance off the tee that golfers need with the soft greenside stopping power that they crave,” said Mike Ferris, TaylorMade’s VP, Golf Ball and Accessories. “This ball is a distance ball that actually stops. It’s for most golfers who only hit 4 greens a round of golf. This can be a real par saver.”
Also available is Aeroburner Pro, a three-piece ball engineered for high ball speeds off the clubface, designed to deliver speed and distance with pro-like stopping power. The spin control and soft feel come from the interface of TaylorMade’s SPIN MANTLE™ and proprietary IOTHANE® cover.
Pricing, Options and Availability
Both AeroBurner Soft and Pro golf balls are available now at retail for $19.99 and $26.99 per dozen, respectively. For more information, please visit www.taylormadegolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 53,000 employees and generated sales of EUR 14.5 billion in 2014.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
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TaylorMade Golf Company Global Communications