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July 30, 2013

TaylorMade Golf Company to Exhibit at PGA Expo in Las Vegas

-Press Release, Palm Beach Gardens, Fla.

TaylorMade Golf Company returns to the PGA Expo in Las Vegas, Aug. 19-21, for the first time in 15 years to showcase its newly announced SLDR driver and host the PGA Expo Demo Night at its new TaylorMade Golf Experience location. Additionally, TaylorMade is joined by adidas Golf and Ashworth, which have exhibited for the last three years at the PGA Expo. TaylorMade Golf, adidas Golf and Ashworth will occupy adjacent booths on the PGA Expo show floor within the Grand Ballroom of the Venetian Resort Hotel Casino Las Vegas, and all three will showcase upcoming equipment, apparel, footwear and accessories.

The PGA Expo also offers attendees an early look at the new TaylorMade Golf Experience, a retail location that replaces the former Callaway Golf Center on Las Vegas Blvd. TaylorMade Golf Experience will host the PGA Expo Demo Night on August 19, which includes a full range experience and putting green. It will also hold the Divine Nine social golf outing, for which proceeds go to charity. The full TaylorMade Golf Experience will open in the fall.

“We are excited to have TaylorMade return to the PGA Expo,” said PGA of America President Ted Bishop. “Their participation further emphasizes the opportunity for golf companies to demonstrate their newest technology and products to PGA Professionals and offers a showcase for their 2014 lines to reach a broad audience of apparel buyers.”

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over €1.3 billion.

About the PGA Expo
The PGA Expo, the industry retail springboard for golf equipment, accessories and apparel in the second-half of the golf season, returns to The Venetian Resort Hotel Casino in Las Vegas, Aug. 19-21, 2013. Multiple fashion tradeshows will take place at The Venetian and in Las Vegas during the PGA Expo timeframe, providing a special synergy to golf industry apparel buyers and manufacturers.

In addition to a strong mix of golf apparel brands, the PGA Expo features leading equipment companies offering hands-on testing of their latest innovations and technology at Demo Night, and on the Show floor in the Club Performance and Testing Center, putting green, and ball flight analysis area. Additionally, a new golf technology pavilion and educational symposium on golf technology advancements will be offered.

The PGA Expo traditionally hosts thousands of golf industry leaders to source new merchandise among some 200-plus golf companies and brands, test the newest equipment and training aids, attend the industry keynote presentation, uncover the latest trends at the fashion designer panel, learn new teaching and business strategies and network among peers and industry executives.

The PGA Expo is not open to the public and is an industry professionals-only event. PGA Professionals, buyers and media can register, make travel arrangements and hotel reservations online at www.pgaexpo.com or by calling 800-840-5628.

PGA Expo Social Media – Join the Conversation
Industry professionals can stay up-to-date on the latest PGA Expo news, view photos/videos and engage with peers through a host of social media platforms including the new “Advanced Networking” feature of PGA Expo’s “My Show Planner” and the new PGA Expo Social Media Hub at www.PGAExpo.com/SocialHub.

PGA Professionals and buyers can establish and grow professional connections, before, during and after the event with “My Show Planner” at www.PGAExpo.com. Using this new networking feature allows attendees to strategically locate other industry professionals who meet specified search criteria; build a networking profile exclusive to PGA Golf Shows or by leveraging a Linked In profile; and control professional connections for contact throughout the year.

The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.

Media Contacts:
Dave Cordero, TaylorMade Golf
760.918.6367
dave.cordero@tmag.com

Sherry Major, PGA Golf Exhibitions
716.662.3855
smajor@reedexpo.com