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August 1, 2014

TaylorMade Golf Company Introduces Three New Putters

One year ago, TaylorMade Golf Company released the most stable putters the company had ever created – the counterbalanced Daddy Long Legs and the counterbalanced Spider Blade. Later, TaylorMade expanded its counterbalance putter offerings to include the Spider Mallet and the ultra-stable Ghost Spider Si.

Today, TaylorMade announces new counterbalanced models of the Daddy Long Legs, Spider Blade and Spider Mallet, each with Tour-inspired aesthetics.

Crafted from the insights of TaylorMade Tour Professionals, the new designs feature an enhanced color scheme, including a luxurious black finish and white tungsten heel/toe weights, which frame the ball at address. A matte-black shaft and high-polish sole round out the premium aesthetics.

“The new tour-inspired cosmetic is visually stunning, while also delivering the ultimate in stability and performance,” said Tomo Bystedt, TaylorMade’s director of iron, wedge and putter creation. “Each of these putters promote an extremely stable putting stroke, to help golfers deliver a consistent roll time after time.”

Daddy Long Legs is the most stable putter in the trio, with an MOI of more than 8,500.  The high-MOI design resists twisting at impact to protect ball speed on off-center hits, promoting a reliable roll regardless of where the ball is struck on the face.

 

 

 

 

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The Daddy Long Legs (pictured on left) is the company’s most stable putter while the Spider Blade (pictured on right) has MOI of more than 5,200

At more than 5,200 MOI, the Spider Blade offers the stability of a mallet putter in a blade shape to promote outstanding twist-resistance and distance control on off-center hits. TaylorMade research indicates that the Spider Blade is 50% more stable than traditional blade-style putters*. All three models feature a heavy steel frame, and tungsten heel and toe weights, all designed to raise the MOI to deliver increased head stability.

TaylorMade Tour Staff pros who contributed to the development of these premium putters include Sergio Garcia, who finished tied for second at The Open Championship using the new counterbalanced Spider Mallet; Jason Day; Boo Weekley; and Troy Matteson.

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Garcia played the Spider Mallet to record just 26 putts in his artful final round
at The Open Championship.

To optimize counterbalance technology, golfers should grip two to three inches below the top end of the grip when assuming a normal stance, posture and address. By doing so, more weight is “above” the golfer’s hands, which is key for increasing stroke-stability. Because players should grip down, each new counterbalanced putter is offered in two lengths:  38” and 35”.  The 38” is for players who traditionally use a 34”-36” putter, while the 35” option is for players who traditionally use a 32”-34” putter.

*Stability gain is based on comparison of overall club MOI values in the primary stroke plane vs. traditional putter (Daytona 12).

Pricing, Options and Availability
The new Daddy Long Legs is priced at $249, while the Spider Blade and Spider Mallet retail for $229. Each model is offered in a single bend 35” or 38” shaft. Retail availability begins August 1. For more information, please visit taylormadegolf.com

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About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of €14.5 billion in 2013.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.

For more information, contact:
TaylorMade Golf
Public Relations Department
Dave Cordero
Tel: (760) 918.6367
dave.cordero@tmag.com