TaylorMade Golf, the industry leader in iron innovation, has taken a new approach to the better player iron category with the introduction of the PSi™ and PSi Tour irons. Players have long been subjected to choosing an iron with either premium sound and feel or distance. With PSi, TaylorMade has found the perfect blend of form and function; an iron that delivers a rare balance of elegant design and superior feel combined with increased ball speed and distance. In doing so, TaylorMade has brought innovation to the better player iron category in a way that benefits those discerning players who seek the most out of their irons.
In designing TaylorMade’s most advanced players irons to date, engineers integrated the company’s new, proprietary Dynamic Feel System (DFS). Comprised of a HYBRAR™ blend compression damper and a multi-material cavity badge, this system works to reduce vibration across the face without sacrificing ball speed. Combined with redesigned head geometries, tungsten weighting in the long irons (3-5), and forged short irons (8-SW), the result is a truly dynamic approach to feel management in an iron that delivers on its promise for superior sound and feel throughout the set.
New to the PSi iron is a revolutionary new Speed Pocket – now a cut-thru slot that feeds directly into the cavity undercut. The Speed Pocket with the cut-thru slot yields more effective slot performance resulting in faster ball speeds for shots struck lower on the face. PSi also utilizes Face Slot Technology, a feature that debuted last year with the RSi series of irons. Face slots, located on the heel and toe of the clubface, protect ball speed and generate more consistent distance on shots struck off-center.
Consistent distance on shots across the face was a key deliverable in ensuring this iron met the demands of better players. Finally, an ultra-thin face (sub-2mm) contributes in supplying this compact iron with amazing distance. The 360° undercut expands the unsupported face area and lowers the CG to generate the optimal combination of speed, spin and launch angle, giving better players the trajectory they want and the distance they need.
The PSi irons also utilize a progressive spec package, ensuring each iron throughout the set delivers optimal performance. Blade length, topline thickness and offset increase progressively from the wedges down through the long irons, delivering golfers a confidence-inspiring, aesthetically appealing look at address.
“In creating the PSi, we wanted to make sure we understood the true needs of the better player before deciding how best to approach its design,” said Tomo Bystedt, Director of Iron Product Creation. “The total performance package had to meet or exceed the player’s expectation on look and feel while giving them performance they had never seen before. The consistency, workability and distance are something we think will be a revelation to all better players.”
In addition to the PSi, TaylorMade also announced the PSi Tour iron, designed with input from and engineered for the best players in the world. Featuring forged 1025 Carbon steel and precision milled face slots and Speed Pocket, PSi Tour features a more compact head size and tour-inspired shaping and workability for the best of ball strikers. Additionally, PSi Tour has a thinner topline, less offset and narrower sole than the PSi and its progressive CG position allows for higher trajectory in the long irons while retaining optimum workability. The PSi Tour is expected to be TaylorMade’s #1 played iron model on the PGA TOUR in ’16.
Pricing and Availability
Available at retail on November 6, PSi ($1099 steel; $1299 graphite) will be offered in 3-iron through PW with AW and SW also available. Golfers will have a choice of KBS Tour C-Taper 105 steel shafts (R, S & X) or MRC Kuro Kage Iron graphite shafts (80/R, 90/S or 100/X) in addition to numerous additional custom shaft options.
PSi Tour ($1299) will be available at retail on December 20, and will be offered in 3-PW with Dynamic Gold S300 shafts in addition to a variety of custom shaft options.
For more information, visit TaylorMadeGolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 53,000 employees and generated sales of EUR 14.5 billion in 2014.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
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