February 3, 2014

TaylorMade Golf Company Introduces PROJECT (a) Golf Ball

TaylorMade Golf Company today announced PROJECT (a), a golf ball engineered to promote more spin and improved performance where amateurs need it most, into and around the green.

The “a” in Project (a) stands for “amateur,” and the reason for its creation is simple: Amateur golfers generate less spin than Tour professionals. Project (a) is designed to deliver more spin on mid irons, short irons and shots around the green; resulting in enhanced control and increased scoring opportunities.

“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D. “Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”

The high-spin performance of Project (a) is rooted in Soft Tech™, a cast urethane cover that’s TaylorMade’s softest and most durable to date. At $31.99 per dozen, Project (a) is one of few golf balls at its price point with a urethane cover.  Soft Tech is likewise used in TaylorMade’s new Tour Preferred franchise.

In addition to delivering excellent spin performance, the Soft Tech cover also provides an even softer feel around the greens than previous TaylorMade offerings. The ball’s durability provides higher resistance to shearing.

While Project (a) spins with great veracity on shots into the green, it’s also engineered to spin low off the driver to promote longer and straighter drives.

Project (a) also incorporates additional TaylorMade patented and proven technologies, including:
·         REACT™ Core for greater ball speed on all shots for increased distance.

·         Spin Mantle™ designed to deliver precise and consistent spin rates on given shots throughout the bag.

Project (a) is available now at retail for $31.99 per dozen. For more information, please visit

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over €1.3 billion.

For more information, contact:
TaylorMade Golf
Global Communications

Dave Cordero
Tel: (760) 918.6367