TaylorMade Golf Company today announced the opening of its first branded outlet store with plans to open additional locations by the end of the calendar year. Ben Sharpe, CEO since June 2014, continues to make strides in strengthening the business strategy for the company. The first location will open in April in Myrtle Beach, SC.
The branded TaylorMade stores will sell previous season’s products from the portfolio of TaylorMade Golf Company brands including: TaylorMade, Adams Golf, adidas Golf and Ashworth. The outlets are designed to elevate the off-price golf shopping experience. The product assortment will consist largely of closeouts and off-season product while offering the most complete assortment of golf products at substantial value to the consumer.
“The outlets are designed to benefit our current retail partners and golfers alike. There has been an influx of product in the marketplace that has moved at a slower pace than expected,” states Ben Sharpe, CEO TaylorMade Golf Company. “The outlets allow us to sell off-season product at a discounted price, while giving our retail partners the ability to set prices on in-season product at sustainable levels.”
The outlet stores will be managed in partnership with the adidas parent company and their retail team. With a second location in Livermore, California scheduled to open soon after the first, the team is quickly ramping up the introduction of store rollouts throughout the remainder of the year.
“The retail outlet model will enable our company to more effectively manage distribution of prior generation products while strengthening the position of our brands.” Says David Abeles, President of TaylorMade Golf Company.
TaylorMade Golf Company is a global-leading manufacturer of golf equipment, apparel and footwear. TaylorMade Golf features four leading brands: TaylorMade, the #1 Driver and Irons in Golf,* Adams, the #1 hybrid on Tour*, adidas Golf, a leading provider of athletic apparel and footwear for golf, and Ashworth, a brand synonymous with the game.
*#1 Driver in Golf claim based on combined 2014 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc. # 1 Irons in Golf claim based on 2014 Golf Datatech On & Off Course Retail Market Report. #1 Hybrid on Tour claim based on 2014 Adams hybrid usage on the PGA, Champions, LPGA, European, and Web.com Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach Germany, the Group employs more than 50,000 people across the globe and generated sales of €14.5 billion in 2013.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.
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