January 22, 2013

Swingbyte Adds In-App Video To 3-D Mobile Swing Analysis

Swingbyte announced that it has integrated video capability, including ball target recognition, into the 3-D wireless swing analyzer’s mobile app. Golfers and instructors will now have access to 3-D club data and an accurate visual representation of body mechanics via one app on their mobile devices.

Swingbyte’s patent-pending Intelligent Target Recognition (ITR) technology allows users to evaluate golf swings relative to both the ball target and the direction of the club face at address, all while incorporating the benefits of video. ITR technology makes Swingbyte the first swing analysis system to offer both in-app video and full 3-D golf club tracking.

In its initial version, Swingbyte captured metrics such as club head speed, swing plane, face angle, loft and lie angles and tempo relative to where the club was aimed at address. The addition of target-recognition-enabled video means Swingbyte can now also accurately represent the body’s motion throughout the swing and measure key swing metrics, including club path and face angles, relative to the golfer’s intended ball target.

“We are now able to see an accurate visual representation of what the body is doing in conjunction with full 3-D club data throughout the swing,” said Brian Payne, one of the founders of Swingbyte. “Whether golfers are visual learners or data-based learners, they’ll have all the information they need to improve their games faster within one mobile app.”

Video integration is being added to Swingbyte’s capabilities through a free app update, version 2.0, which will be available this spring. The Swingbyte app featuring ITR technology initially will be available for Apple devices with iOS 6 (and above) mobile operating systems. Android compatibility will follow later this year.

Students and instructors can capture video by shooting with an iPad or iPhone down the target line. The app also enables simultaneous, side-by-side and synchronized coordination of video with Swingbyte metrics and precisely trims and edits nonessential footage.

“We believe Swingbyte’s 2.0 software creates dramatic and meaningful differences between Swingbyte and any other swing analysis system, further accelerating Swingbyte’s development into golf’s ultimate teaching and learning platform,” Payne said.

In addition to Swingbyte’s 2.0 software with video integration, Swingbyte announced the April launch of the Swingbyte 2 sensor. Swingbyte 2 features a completely redesigned form factor that aligns the Swingbyte sensor’s center of gravity with the club shaft’s, permitting greater ease of alignment and resistance to the post-impact twisting that can affect sensors without aligned centers of gravity. Other benefits of Swingbyte 2’s redesign include a lower profile, an electronic power switch and covert LED lights. Swingbyte 2 will be available for pre-order via Swingbyte’s website beginning Feb.14. Both Swingbyte and Swingbyte 2 will be compatible with 2.0 software.

Swingbyte, which was named one of the “12 Coolest Items” at the 2012 PGA Show by Golf Digest, weighs less than an ounce and attaches to any club just below the grip. As the club contacts the ball, the wireless sensor transmits a 3-D digital version of the swing to the Swingbyte app, which is available on Apple and Android smartphones and tablets. Digitized and video recorded images of the swing – along with measurements of club head speed, swing plane, face angle, loft and lie angles and tempo – can be viewed on smartphones and tablets during practice sessions and archived in the cloud for future reference.

Swingbyte can be ordered through the company’s website, Swingbyte.com, and purchased at more than 1,800 AT&T retail stores. Swingbyte’s price of $149 includes the Swingbyte unit, the free Swingbyte app and an online account that includes additional analytics, community rankings and personal trends.

About Swingbyte
Swingbyte is a patent-pending 3-D golf swing analyzer that helps golfers improve their golf swings, whether they are working by themselves or with an instructor. Swingbyte captures key metrics from a golf swing and wirelessly transmits the information and an interactive visual representation of the swing to a smartphone or tablet via Bluetooth technology. For more information, including a video that shows how Swingbyte works, please visit swingbyte.com, email founders@swingbyte.com or call 877-293-2549.
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232

Brian Payne, Swingbyte
founders@swingbyte.com, 877-293-2549 (x702)